[BCM - MaC] Quan Hệ Công Chúng (PR)
[BCM - MaC] Case study Brand Positioning - Brand Heineken
[BCM - MaC] Case study PR - Khủng hoảng của Nutifood
[BCM - MaC] Định vị thương hiệu - Brand Positioning
[BCM - MaC] Case study Brand Positioning - Brand McDonald's
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