2013The Ultimate Guide to

E-Commerce Statistics

in Southeast Asia & Malaysia

Why they are here?

Beautiful beaches?

Photo credits: Myshaadiwale

Source: World Bank

Internet penetration in Singapore, Malaysia, Vietnam is now growing faster than the world’s average

17m

In 2011, the Internet users in Southeast Asia was…

4m

36m

11m

28m

22m

Source: Euromonitor

Total 118m Internet UsersIn “Big 6” SEA countries

21m

17m

In 2016, the Internet users in Southeast Asia will be…

4m

11m

28m

22m

Source: Euromonitor

21m

80m

43m

36m

36m

Total 205m Internet UsersIn “Big 6” SEA countries

Source: Euromonitor

In 2011…

Retail Market E-Commerce Market

0.8%

2.8%

0.05%

0.5%

NA

0.6%

% EC Penetration rate, not inclusive of services

Source: Euromonitor

In 2016…

Retail Market E-Commerce Market

1.4%

3.8%

0.09%

0.5%

NA

0.7%

% EC Penetration rate, not inclusive of services

How’s southeast asia online users like?

How’s southeast asia online users like?

How’s southeast asia online users like?

How’s southeast asia online users like?

How’s southeast asia online users like?

How’s southeast asia online users like?

Source: comScore

Southeast Asia

online populations

are relatively young

… who spend much

of their time online

Read: Is Amazon losing market share to Lazada in SEA?Source: comScore

Focus on Malaysia

Photo credits: KHAIRIL FAIZI

29.62 million

6.87 million

population

households

Photo Credits: Discpicture / Photo Asia Source: MCMC, Q1 2013

Source: MCMC, Q1 2013

Source: Nielsen, Ericsson ConsumerLab

27%smartphone penetration rate

9%tablet penetration rate

Read: The state of mobile commerce in Malaysia

34.97m

7.47m

11.38m

3.96m

Source: MCMC, Q1 2013

8.2 million credit cardsin circulation, 0.9 million of them are supplementary cards

Source: BNM, 2013

Read: What are the most popular credit cards for online payment?

Malaysians are used to making

payment via online banking too

Online banking sites in Malaysiareceived 2.7m visitors in Jan 2011

- a growth of 16% YoY

Source: comScore

1.82b1.97b

2.71b

3.65b

4.76b

5.76b

Euromonitor: 0.82b (2011)

Euromonitor:1.87b (2016)

Discrepancy between Nelson & PayPal and Euromonitor is mainly

because PayPal figures include services like travel and ticketing

Online Commerce Market Size

Source: Nielsen & PayPal Analysis, 2011

Online Commerce Top Categories

268m

184m

130m

87m

84m

78m

72m

57m

57m

Source: Nielsen & PayPal Analysis, 2011

0.10b

0.47b

1.00b

1.82b

2.68b

3.43b

Mobile commerce share increase from 5.49% in 2010 to 59.55% in

2015 (forecast). Staggering!

Mobile Commerce Market Size

Source: Nielsen & PayPal Analysis, 2011

Mobile Commerce Top Categories

50m

12m

11m

4m 5m

13m

7m

4m

30m

23m21m

19m17m

11m

Source: Nielsen & PayPal Analysis, 2011

Read: Top & popular e-commerce sites in Malaysia

Who are the merchants?Photo credits: webShaper

70% of 1 million SMEs

in Malaysia do not have website

Account for up to 99.2% of total business establishmentsContribute up to 32% of Malaysia’s GDPEmploy 56% of total workforce

SME

Source: The Edge, SME ICT Usage Survey

Source: ACCCIM 2012 SMEs Survey

SME industry breakdown49% of them are in Wholesale & Trading, Manufacturers

25%

10%

14%

24%

Source: ACCCIM 2012 SMEs Survey

48%

28%

24%

SME involvement & readiness for e-commerce72% of them are not doing e-commerce yet Growth potential

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