BRANDED CONTENT: FIND YOUR OWN 3 CONCEPTS

Katrine @emme Thielke

EDUCATE

INSPIREEN

TERT

AIN

CONVINCE

AWARENESS PURCHASE

RATIO

NAL

EMOTIO

NAL

Top 10 guide

MoviesCelebs

Infographics

Guides

PR

Demovideos

Shorts

TV Serie /webisodes

Brandedvideos

Competition

Events

Mobile games

Whitepapers

Trends reports

Advertorials

Reviews Casestudies

Product descriptions

Ratings

Trial

Pris guides

HERO

HUB

HYGIEJNE

CLASSIC CONTENT MARKETING APPROACHES

#sortlitterærsamvittighed

#forsidequiz

#bogtitelpoesi

#fredagsbog#ISBNbingo

BRANDSCAPING

HERO

HUB

HYGIEJNE

Brandscaping - derived content

CM - core products

CM - core products

3 TACTICS - 3 DIFFERENT CONCEPTS

1. SLICE & DICE2. ULTIMATE FAQ

3. OLD FORMATS, NEW MEDIA

2 & 2: GOOGLE EACH OTHERS ORGANISATION, TELL YOUR

COUNTERPART WHAT YOU THINK THEIR ORG IS KNOWN FOR

1. SLICE & DICE: If your org wrote a book, what would it be called?

2. ULTIMATE FAQ: What is that annoying question that all customers ask and that you have so far refused to answer (because it is complex)?

3. OLD FORMATS, NEW MEDIA: If you were making a movie (a potential blockbuster) for the big screen, what’s the title and who’s starring?

1. Slice & Dice: If your org wrote a book, what would it be called?

2. Ultimate FAQ: What is that annoying question that all customers ask and that you have so far refused to answer (because it is complex)?

3. Old formats, new media: If you were making a movie (a potential blockbuster) for the big screen, what’s the title and who’s starring?

8 x 40 seconds

NEXT:

1. FIND A PARTNER2. SET EXPECTATIONS

3. ROLL!

YOUR CUSTOMERS

ARE MONKEYS

- YOU THINK THEY ARE

SUITS