Post on 26-Jan-2017
HACKING EMPLOYER’S BRANDING STRATEGY
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HACKING EMPLOYER’S BRANDING STRATEGY
WELCOME ABOARD
LET’S PLAY A GAME
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HACKING EMPLOYER’S BRANDING STRATEGY
คุณเป็นคนรุ่นใหม ่#สายไหน
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
#สายนักเดินทาง
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
พร้อมหรือยังคนรุ่นใหม ่?
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
ถ้าคุณเป็นนักศึกษาปีสุดท้าย คุณจะเชื่อข้อมูลในการเลือกบริษัทจากใคร q พ่อแม่ q เพื่อน q อาจารย์
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
ถ้าคุณเป็นเด็กปี 1 บริษัทใดที่คุณจะสนใจมากที่สุด q บริษัทที่จ่ายเงินเดือนเยอะสุดในอุตสาหกรรมนั้นๆ
q บริษัทที่มี unlimited leave
q บริษัทที่ให้ทำงานที่เรารัก
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
อะไรจะเป็นสาเหตุที่ทำให้คุณลาออกจากงานแรก q ไม่รู้สึกว่าเรียนรู้อะไร
q ที่อื่นมาซื้อตัวไป
q สังคมที่ทำงานไม่ Friendly
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
ถ้าคุณกำลังหาที่ฝึกงาน อะไรเป็นสิ่งสำคัญที่สุด q บริษัทที่มีชื่อเสียง q บริษัทที่ให้คุณได้สะสมประสบการณ์จริง
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
NOISY MARKET
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HACKING EMPLOYER’S BRANDING STRATEGY
STUDENTPRENEUR
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HACKING EMPLOYER’S BRANDING STRATEGY
3 JOBS IN THEIR 20S
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
SmallShort-lived
Under qualified
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Pin Kasemsiri Pin is a CEO and co-founder of CareerVisa. Before turning a full-time entrepreneurs, Pin developed experience in an area of persuasive communication & creativity as she has spent 5+ years in strategic communication advising global brands from L’Oreal Paris, Maybelline New York, Cadbury, and Procter & Gamble for both Thai and ASEAN market. She was awarded McCann Worldgroup “Rising Star” in 2012. Pin holds a BBA degree from Thammasat University (first class honor). Besides her role at CareerVisa, Pin also serves as a lecturer in career planning at School of Global Studies.
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Somboon Kulvisaechana, PhD
Dr. Sab is an assistant professor from Department of Organization, Entrepreneurship and Human Resource Management, Thammasat Business School, Thammasat University. He is elected as the youngest department head for two consecutive terms (6 years) where he pioneers collective forces with faculty members to establish a field of entrepreneurial studies for the first time at Thammasat Business School. He has also provided academic advice and professional consultancy on human capital management, marketing and branding, just to name a few, to a wide variety of leading organizations in both public and private sectors. Dr. Sab earned his master’s degree and PhD in management studies from Cambridge Business School, University of Cambridge, UK, with scholarships from Thammasat University.
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
A CLEVER SOLUTION TO A TRICKY PROBLEM
HACK :
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
WHEN
HOW WHAT
HACK :
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
BE THE FIRST CHOICE?
MATTER OF WHEN
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
JOB APPLICATION
BEFORE
SUCCESSFUL CANDIDATE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
JOB APPLICATION
BEFORE
SUCCESSFUL CANDIDATE
ZMOTFMOT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
CHANNEL FOCUS
MILESTONE FOCUS
HACKING TIPS
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
JOB APPLICATIONBEFORE
โตขึ้นอยากเป็นอะไร
เรียนสายอะไรดี
เรียนคณะอะไรดี
เลือกเอกอะไรดี
ปีนี้ฝึกงานที่ไหน
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING TIPSPUSH WITH JOB INFORMATION
PULL WITH CAREER EDUCATION
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
• From
96% of them are determined to be successful
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
• From
96% of them are determined to be successful
73% can tell us what they are expecting from the job
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
• From
96% of them are determined to be successful
73% can tell us what they are expecting from the job
67% know what field they want to get into
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
• From
96% of them are determined to be successful
73% can tell us what they are expecting from the job
67% know what field they want to get into
53%can say what is the position they are looking for
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
• From HACKING FROM
THE CASE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
WHEN
BE THE FIRST TO EDUCATE THEM
ABOUT CAREERS
HOW WHAT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
BE THE FIRST CHOICE?BE THE FIRST CHOICE?
MATTER OF WHAT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING TIPSBENEFIT PACKAGE FOCUS
PERSONAL VALUE FOCUS
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Essence
Industry Driver
Persona
Brand Candidate
Competitor
HACKING EMPLOYER’S BRANDING STRATEGY
• 90% SKILLS • 79% PEOPLE • 75% CULTURE• 70% LIFESTYLE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING FROM THE CASE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Airbnb is a peer-to-peer online marketplace and homestay network that enables people to list or rent short-term lodging in residential properties, with the cost of such accommodation set
by the property owner.
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HACKING EMPLOYER’S BRANDING STRATEGY
www.airbedandbreakfast.com
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HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
CREATE A SENSE OF BELONGING
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HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
If you have 1 year to live would you be doing this?
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HACKING EMPLOYER’S BRANDING STRATEGY
Welcome Home
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HACKING EMPLOYER’S BRANDING STRATEGY
WHEN
PRIORITIZE WHAT MAKES YOU
UNIQUE AND HIGH VALUE TO YOUR
CANDIDATE
HOW WHAT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Be the first choice?BE THE FIRST CHOICE?
MATTER OF HOW
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
Pantip drama, FB update, gossip on
the phone?
Campus recruit event, Facebook ads, Employer’s branding video?
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING TIPSMESSAGE FOCUS EXPERIENCE FOCUS
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
IMMERSIVE LEARNING
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
HACKING FROM THE CASE
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED
HACKING EMPLOYER’S BRANDING STRATEGY
WHEN
MAKE THEIR ‘FIRST TIME’ EXPERIENCE
UNFORGETTABLEHOW WHAT
© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED