Hacking Employer's Branding Strategy: When,What,How

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HACKING EMPLOYER’S BRANDING STRATEGY © 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED

Transcript of Hacking Employer's Branding Strategy: When,What,How

Page 1: Hacking Employer's Branding Strategy: When,What,How

HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

WELCOME ABOARD

LET’S PLAY A GAME

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HACKING EMPLOYER’S BRANDING STRATEGY

คุณเป็นคนรุ่นใหม ่#สายไหน

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

#สายนักเดินทาง

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

พร้อมหรือยังคนรุ่นใหม ่?

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HACKING EMPLOYER’S BRANDING STRATEGY

ถ้าคุณเป็นนักศึกษาปีสุดท้าย คุณจะเชื่อข้อมูลในการเลือกบริษัทจากใคร q  พ่อแม่ q  เพื่อน q  อาจารย์

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HACKING EMPLOYER’S BRANDING STRATEGY

ถ้าคุณเป็นเด็กปี 1 บริษัทใดที่คุณจะสนใจมากที่สุด q  บริษัทที่จ่ายเงินเดือนเยอะสุดในอุตสาหกรรมนั้นๆ

q  บริษัทที่มี unlimited leave

q  บริษัทที่ให้ทำงานที่เรารัก

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HACKING EMPLOYER’S BRANDING STRATEGY

อะไรจะเป็นสาเหตุที่ทำให้คุณลาออกจากงานแรก q  ไม่รู้สึกว่าเรียนรู้อะไร

q  ที่อื่นมาซื้อตัวไป

q สังคมที่ทำงานไม่ Friendly

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HACKING EMPLOYER’S BRANDING STRATEGY

ถ้าคุณกำลังหาที่ฝึกงาน อะไรเป็นสิ่งสำคัญที่สุด q  บริษัทที่มีชื่อเสียง q  บริษัทที่ให้คุณได้สะสมประสบการณ์จริง

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HACKING EMPLOYER’S BRANDING STRATEGY

NOISY MARKET

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HACKING EMPLOYER’S BRANDING STRATEGY

STUDENTPRENEUR

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HACKING EMPLOYER’S BRANDING STRATEGY

3 JOBS IN THEIR 20S

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HACKING EMPLOYER’S BRANDING STRATEGY

SmallShort-lived

Under qualified

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HACKING EMPLOYER’S BRANDING STRATEGY

Pin Kasemsiri Pin is a CEO and co-founder of CareerVisa. Before turning a full-time entrepreneurs, Pin developed experience in an area of persuasive communication & creativity as she has spent 5+ years in strategic communication advising global brands from L’Oreal Paris, Maybelline New York, Cadbury, and Procter & Gamble for both Thai and ASEAN market. She was awarded McCann Worldgroup “Rising Star” in 2012. Pin holds a BBA degree from Thammasat University (first class honor). Besides her role at CareerVisa, Pin also serves as a lecturer in career planning at School of Global Studies.

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

Somboon Kulvisaechana, PhD

Dr. Sab is an assistant professor from Department of Organization, Entrepreneurship and Human Resource Management, Thammasat Business School, Thammasat University.  He is elected as the youngest department head for two consecutive terms (6 years) where he pioneers collective forces with faculty members to establish a field of entrepreneurial studies for the first time at Thammasat Business School.  He has also provided academic advice and professional consultancy on human capital management, marketing and branding, just to name a few, to a wide variety of leading organizations in both public and private sectors.  Dr. Sab earned his master’s degree and PhD in management studies from Cambridge Business School, University of Cambridge, UK, with scholarships from Thammasat University.

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

A CLEVER SOLUTION TO A TRICKY PROBLEM

HACK :

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HACKING EMPLOYER’S BRANDING STRATEGY

WHEN

HOW WHAT

HACK :

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HACKING EMPLOYER’S BRANDING STRATEGY

   

BE THE FIRST CHOICE?

MATTER OF WHEN

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HACKING EMPLOYER’S BRANDING STRATEGY

JOB APPLICATION

BEFORE

SUCCESSFUL CANDIDATE

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HACKING EMPLOYER’S BRANDING STRATEGY

JOB APPLICATION

BEFORE

SUCCESSFUL CANDIDATE

ZMOTFMOT

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HACKING EMPLOYER’S BRANDING STRATEGY

CHANNEL FOCUS

MILESTONE FOCUS

HACKING TIPS

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HACKING EMPLOYER’S BRANDING STRATEGY

JOB APPLICATIONBEFORE

โตขึ้นอยากเป็นอะไร

เรียนสายอะไรดี

เรียนคณะอะไรดี

เลือกเอกอะไรดี

ปีนี้ฝึกงานที่ไหน

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HACKING EMPLOYER’S BRANDING STRATEGY

HACKING TIPSPUSH WITH JOB INFORMATION

PULL WITH CAREER EDUCATION

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HACKING EMPLOYER’S BRANDING STRATEGY

•  From

96% of them are determined to be successful

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HACKING EMPLOYER’S BRANDING STRATEGY

•  From

96% of them are determined to be successful

73% can tell us what they are expecting from the job

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HACKING EMPLOYER’S BRANDING STRATEGY

•  From

96% of them are determined to be successful

73% can tell us what they are expecting from the job

67% know what field they want to get into

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HACKING EMPLOYER’S BRANDING STRATEGY

•  From

96% of them are determined to be successful

73% can tell us what they are expecting from the job

67% know what field they want to get into

53%can say what is the position they are looking for

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HACKING EMPLOYER’S BRANDING STRATEGY

•  From HACKING FROM

THE CASE

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED

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HACKING EMPLOYER’S BRANDING STRATEGY

© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED

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HACKING EMPLOYER’S BRANDING STRATEGY

© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED

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HACKING EMPLOYER’S BRANDING STRATEGY

© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

   

WHEN

BE THE FIRST TO EDUCATE THEM

ABOUT CAREERS

HOW WHAT

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HACKING EMPLOYER’S BRANDING STRATEGY

   BE THE FIRST CHOICE?BE THE FIRST CHOICE?

MATTER OF WHAT

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HACKING EMPLOYER’S BRANDING STRATEGY

© 2016 CAREERVISA THAILAND CO,LTD. ALL RIGTHS RESERVED

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

HACKING TIPSBENEFIT PACKAGE FOCUS

PERSONAL VALUE FOCUS

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

Essence

Industry Driver

Persona

Brand Candidate

Competitor

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HACKING EMPLOYER’S BRANDING STRATEGY

•  90% SKILLS •  79% PEOPLE •  75% CULTURE•  70% LIFESTYLE

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HACKING EMPLOYER’S BRANDING STRATEGY

HACKING FROM THE CASE

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HACKING EMPLOYER’S BRANDING STRATEGY

Airbnb is a peer-to-peer online marketplace and homestay network that enables people to list or rent short-term lodging in residential properties, with the cost of such accommodation set

by the property owner.

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HACKING EMPLOYER’S BRANDING STRATEGY

www.airbedandbreakfast.com

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

CREATE A SENSE OF BELONGING

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

If you have 1 year to live would you be doing this?

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HACKING EMPLOYER’S BRANDING STRATEGY

Welcome Home

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HACKING EMPLOYER’S BRANDING STRATEGY

   

WHEN

PRIORITIZE WHAT MAKES YOU

UNIQUE AND HIGH VALUE TO YOUR

CANDIDATE

HOW WHAT

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HACKING EMPLOYER’S BRANDING STRATEGY

Be the first choice?BE THE FIRST CHOICE?

MATTER OF HOW

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HACKING EMPLOYER’S BRANDING STRATEGY

Pantip drama, FB update, gossip on

the phone?

Campus recruit event, Facebook ads, Employer’s branding video?

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HACKING EMPLOYER’S BRANDING STRATEGY

HACKING TIPSMESSAGE FOCUS EXPERIENCE FOCUS

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HACKING EMPLOYER’S BRANDING STRATEGY

IMMERSIVE LEARNING

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HACKING EMPLOYER’S BRANDING STRATEGY

HACKING FROM THE CASE

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

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HACKING EMPLOYER’S BRANDING STRATEGY

   

WHEN

MAKE THEIR ‘FIRST TIME’ EXPERIENCE

UNFORGETTABLEHOW WHAT

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Branding og brand hacking - lup.lub.lu.selup.lub.lu.se/student-papers/record/1324509/file/1324510.pdfBranding og brand hacking ... Beejoir, brand hacking, branding, Louis Vuitton,

Branding og brand hacking - lup.lub.lu.selup.lub.lu.se/student-papers/record/1324509/file/1324510.pdfBranding og brand hacking ... Beejoir, brand hacking, branding, Louis Vuitton,

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