BasedinIndia,TheMahindraGroupisoneoftheupcomingautomakersintheworldtoday.In2010,MahindrawillbethefirstIndian‐mademotorvehiclestodebutintheUnitedStates.ProductlineswillincludethetwoandfourdoorextendedcabpickuptrucksandtheScorpio,Mahindra’sSportUIlityVehicle.Bothproductwill:• Providesuperiorquality,performanceandreliabilityataffordableprice• RunonClean‐burningDieselengines• Have20to40percentbeSerfuelmileagethancomparablegasoline‐poweredvehicles• AdheretoenvironmentalstandardsthataresevenyearsaheadofcurrentUSgovernmentemissionguidelines

We’reconfidentwe’recomingtothemarketwiththerightproductattheright7me.

Mahindravehiclespromisesuperiorquality,performance

andreliability,alongwithoutstandingfuelefficiencyat

anaffordableprice.

JohnPerezFounderandCEOofGlobalVehicles

✜ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

1

NEWS=IMPACTFORADVERTISERS

81%OFPEOPLECONSUMENEWSEVERYDAY

Today,morethanever,audienceschooseCNN.On‐air,onlineorinthepalmoftheirhand,CNNgetsyouradverIsingintothenaIonalconversaIon.

WithacombinedTVandonlinereachofmorethan132million,CNNconInuestoreachmorepeopleonmorepla^ormsthananycablenewscompeItor

NEWDIVERSEAUDIENCE•  Younger,AfricanAmerican,Hispanic

VALUEDAUDIENCE•  AffluenIal,InfluenIal,C‐Suite

DELIVERSTHELARGESTINTEGRATEDAUDIENCEINMEDIA• On‐Air,Online,Mobile,PrintandEvents

✚MAHINDRA:VEHICLESTOHITU.S.IN2010

✜ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚CAMPAIGN:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

2

CNNispleasedtoofferMahindramulIpla^ormpartnershipsviaitsTV‐networks,digitalpla^orms,socialandprintpartnershipstoachievethefollowing:

EverydaymillionsofpeopleturntoCNN,atrustedandobjecIvesource,toconnectwithlatestnewsdevelopmentsthataffectthemandtheirglobalcommunity.AsoneoftheworldleadersinnewsandinformaIondelivery,CNN’smissionistoInform,InvolveandEmpoweritsaudiences.

• MaximizebrandawarenessforMahindraGroup’sdebutintheUnitedStateswithhighimpactcomponentsaroundCNN’sunconvenIonal,fast‐moving,wide‐rangingnewsprograms

•  IntroduceMahindravehicles

• PosiIonMahindra’scommitmenttoprovidingcucng‐edgeenvironmental‐friendlysoluIonsandpromoIngsustainablemobility

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✜ PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

3

GREENINALLPLATFORMS:ACNNNetworkWideYearIniIaIve•  40DaysForEarth‐Celebra7ng40yearsofEarthDay• HowGreenAreYou?• PlanetInPeril

Onthisremarkableday,inwhichmillionsacrosstheglobegatherinsupportofbringingawarenesstoposiIvechangefortheplanet,muchisaccomplished:EarthDayisapowerfulforcetomoIvateandcongregatethosewhowishforadvancesinclimatechange,sustainableenergyalternaIvesandallthingsgreen.

IncelebraIonofEarthDay’s40thAnniversary,CNNnetworks,properIesandpartnerswilldeliverenvironmentallyfriendlyprogrammingduringa40daycountdownculminaIngwithaonedayspecial,GoingGreenonApril22,EarthDay.

Capturingtheheartsandmindsofmillionswhowanttoseetheirplanetimproveandthriveintheyearsanddecadestocome,CNNnetworkswillconInuetoprovidegreeniniIaIvesthroughouttheyear.

ThroughhighimpactsponsorshipelementsandassociaIonofMahindra’sbrandaroundCNN’snetworkwideGreeniniIaIve,MahindrawillintroduceitselfforthefirstImeintheU.S.asacompanythatitistrulycommiSedtoprovidingcucng‐edgeenvironmental‐friendlysoluIonsandpromoIngsustainablemobility.

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✜ OFFERINGS:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

4

Mobile&PodcastHighlights

PrintPartnership GreenConferencePartnership

GreenContest

On‐AirHighlights OnlineHighlights

•  TIMEmagazinegreenspecialissue•  TimeInc.publicaIonsFORTUNE,PEOPLE,ENTERTAINMENTWEEKLY,INSTYLEandREALSIMPLE

•  GreenIn‐Segmentfeatures•  America’sMostTreasuredLandsspecial•  ImpactYourWorld•  GoingGreenSpecialReport•  PlanetInPeril

•  Richmediaroadblocks•  ImpactYourWorld•  SpecialGreeniReports•  CNNChallengeTrivia–Green•  CNNVideo–NewCategory

Mobile•  Displayunitsaroundgreenfeatures•  Two‐waymessagingviapolling•  GreenChargingMobileAPPPodcast•  NewsprogramsfeaturingGreenspecialreports

•  FortuneBrainstorm:GREEN• WorldwidewebeventinpartnershipwithCNNLiveandFacebook

•  HowGreenAreYou?•  Grandprize:TworoundtripairfareIcketstotheGalapagosIslands,aoneweekstaywithfoodandaccommodaIons

5

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✜ OFFERINGS:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

(CNN–CNNenESPAÑOL–HLN–CNNAIRPORT)

NETWORK PROGRAMMING HIGHIMPACTOPPORTUNITIES

CNNHLNCNNAirportCNNenEspañol

40DaysCountDowninshowsegment/featureongreen

•  ConInuityprogramspanningoverseveralshowsanddaypartsincluding:− AC360°− TheSituaIonRoom− Rick’sNewscast− FareedZakariaGPS− TheJoeBeharShow

•  Categoryexclusivity,in‐showsegment/featureongreenbroughttoyoubyMahindrawithcommercialadjacencies

•  Digitalsupport:− 40dayscountdownweeklyemailnewsleSeralertsbroughttoyoubyMahindrawithlinkstosite

− GreenIpsviaMobiletextmessaging•  February‐AprilflighIng

CNNHLN

ImpactYourWorld •  Sponsorshipoftwogreenstoriespermonth− :15integratedbillboards− :15taggedtuneinspotswithsponsorshipmessaging

•  Digitalsupport:− DisplayunitsaroundImpactYourWorldhubsite

• February–DecemberflighIng

CNNAirport America’sMostTreasuredLandsSpecialprogramming

•  Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogo

•  Digitalsupport:− SponsorshipofCNN’sTravelsecIonincludingdisplayandvideopreorpost‐rolladunits

•  February,May,July,NovemberandDecemberflighIng

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✜ ON‐AIRWITHDIGITALSUPPORT

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

6

NETWORK PROGRAMMING HIGHIMPACTOPPORTUNITIES

CNN GoingGreenSpecialprogramming

•  Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogoacrossnetworks

•  Digitalsupport:− SponsorshipofGoingGreenhubincludingdisplayandvideopreorpost‐rolladunits

− Podcastprogrammingwith:15billboardorvideopre‐rollcommercialandpost‐rollcommercial

•  AprilandSeptemberflighIng

CNN PlanetinPeril •  Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogoacrossnetworks

•  Digitalsupport:− SponsorshipofPlanetinPerilhubincludingdisplayandvideopreorpost‐rolladunits

− Podcastprogrammingwith:15billboardorvideopre‐rollcommercialandpost‐rollcommercial

•  DecemberflighIng

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✜ ON‐AIRWITHDIGITALSUPPORT

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

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✚BENEFITS

7

AsCNNstrivestoseamlesslymergeitsTVandonlineproperIes,MahindrawillbenefitfromCNN’sonlinereachandtheaudience’sstrongemoIonalconnecIonwiththebrand.Thetrustedenvironmentandpremium,results‐producinginventorymakeCNN.comanditsotheronlineproperIesanidealmarkeIngsoluIonforMahindra.

38millionuniquevisitors(asofSept.2009)

#1gatewaytonewsontheweb

+

8

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✜ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

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✚BENEFITS

WEBSITE SPONSORSHIPOPPORTUNITIESCNN.comHLN.comCNNMoney.com

HomePageFullsitetakeoverwithhighimpactunits• MahindraUSdebutday• EarthDay,April22,2010• Vehiclelaunchdates• PremieredateofPlanetinPerilinDecember

CNN.comHLN.comCNNMoney.com

GreenChargingAppSplashPagePromoIonofCNN’sfirsteverIphoneGreenChargingApp• Flight:April2010

iReport.com Specialireports“Green”storyfeaturesiReportisauser‐generatedsecIonofCNN.com.Thestoriesherecomefromusers.CNNhasveSedonlythestoriesmarkedwiththe"CNN"badge.

9

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✜ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

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✚BENEFITS

RoadblockwithPushdown(bannerretractedandexpanded)

TransiOonal

WEBSITE SPONSORSHIPPROGRAMS

CNN.com CNN“Green”ChallengeTriviaquizzesontheenvironment"hosted"byonlineavatarsoftopCNNtalentincludingLarryKing,WolfBlitzer&AndersonCooper• Categoryexclusivity• 100%SOV

CNN.com/video/green NEWCATEGORY–GREENCNN'sonlinevideoisthemostcomprehensive,high‐qualitynewsvideo,showcasingthestrengthofCNN'sglobalnetworks.•  VideoRoadBlocks− VideoanddisplayadverIsinginallgreencategoryvideos

CNN.com/greencontest SponsorshipofHowgreenareyou?contesthub• Categoryexclusivity• 25%SOV

CNNPodcast Newsprogramsfeaturing“Green”specialreports• VideoanddisplayadverIsing

10

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✜ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

CNNMobileisahighlyeffecIvewaytoreachthesophisIcated,on‐the‐go,andinformaIon‐hungryNOWconsumer.Ranked#1amongmobilenewsproviders,CNNMobilewillconnectMahindra’stargetaudience−tech‐savvy,educateddecision‐makersandinfluencers.

ThroughCNNMobile’sWAPsite,userswillreceiveafeedofenvironmentalstories,greenIps,accesstoavoIngsecIon,andviewon‐demandvideoclips.ThesitewillalsotreatuserstoGreenCharging,amobileapplicaIonforindividualstocontributetotheglobalcauseofagreenerplanet.

Asa“green”sponsor,Mahindrawillreceive:•  Sponsorshipbannerslinkedtomobilewebpageorlandingpage•  CNNMobiletwo‐waymessagingencouraginguserstoengageviapolling•  GreenChargingMobileAppDownloadIedtoanecofundraiser

11

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✚ ONLINE

✜ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

12

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✚ ONLINE

✜ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

GreenChargingCNN’senergy‐savinguIlityiPhoneapplicaIon

Electricityisoneofthemajorcausesofgreenhousegasemissions.

Anaveragemobilephoneuserwastes2.8kWofelectricityperyearduetoovercharging.Withmorethan4BillionMobileusersacrosstheglobe,theesImatedelectricitywastageperyearduetooverchargingofmobilephonealoneismorethan11,000MW,andthisfigureisgrowing.

TogetherwithCNN,MahindrawillempowerconsumerstocontributetotheglobalcauseofagreenerplanetbyofferingthemtheopportunitytodownloadtheGreenCharging,CNN’senergy‐savinguIlityiPhoneapplicaIon.• NoIfiestheuserwhenthebaSeryofthemobilephoneisfullychargedbycreaIngasoundandvibraIonwhentheuserchargesthebaSeryofthemobilephone•  Featuresmessagesthatencourageusertobemoreconsciousandcarefulwhileusingelectricity

DemonstraIngitscommitmentandacIontowardsahealthy,secureplanetforallpeople,CNNwilllaunchHowGreenAreYou?contestaskingviewers

anduserstosharetheirgreenefforts.

GrandprizeTworoundtripairfareIcketsto

GalapagosIslandsaoneweekstaywithfoodandaccommodaIons

BysponsoringHowGreenAreYou?contest,MahindrawillconInuetoshowitscommitmenttoahealthyenvironment.

• SponsorshipdisplayunitsaroundContestonlinehub• Con‐brandedonline,mobileandTVpromoIonalspots

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✜ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

GOINGgreen2010

Contest:HowGreenAreYou?

13

IncelebraIonofEarthDay’s40thYearAnniversary,MahindrawillconInueits“green”presencethroughprintadsinthespecial”GreenTimeCapsule"issuepublishedbyTIMEmagazine,America's#1consumernewsweekly,.

ThisspecialediIonofTIMEproducedinaddiIontoTIME'sweeklymagazine,willcover40historicadvancesinclimatepolicy,renewableenergyandordinarybutextraordinarygreenheroescommicngtosustainability.ThisediIonwillempowerreaderstocreatechangebytakingsmallstepsintheirhomes,schoolsandbusinessesthatadduptoanenormouscollecIveacIon.

InaddiIon,theMahindrabrandwillbefeaturedininsertsthatwillappearinseveralTimeInc.publicaIonsincludingFORTUNE,PEOPLE,ENTERTAINMENTWEEKLY,INSTYLE,andREALSIMPLE.

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✜ PRINT

✚ EVENT

✚ ADDEDVALUE

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✚BENEFITS

14

FortuneBrainstorm:GREENisaworld‐renownedtwodayconferenceonenergyandtheenvironmentthatdrawsthebrightestthinkersaroundtheworldtotacklethetoughestissuesfacingthefutureofsustainableenergy.

Asagoldsponsor,MahindrawillconnectitsvehiclebrandstobothinfluencersandinnovaIvethoughtleaders,industryprofessionalsandstart‐upsalike.ThisdynamicnetworkofaSendeeswillensuretheperfectopportunityforMahindratoreachadiversegroupofdecisionmakersanddemonstrateitscommitmenttothesustainablebusiness.

GOLDSponsorRecogniOon• Autocategoryexclusivity• Vehicleplacementatthevenue• GOLDsponsorrecogniIononweb‐pagewithcompanylogo/link•  50wordcompanyprofileonsponsorpagewithweblink• GOLDsponsoracknowledgmentwithlogodisplayinsignageandemailmarkeIng(35Krecipientsperemailblast/newsleSer)• Opportunitytointroduceapanel• RecogniIonfromthepodiumataplenarysession•  Exhibitortable• DistributepromoIonalmaterialinaSendeebag• Pageadinconferenceprogram•  3fullconferenceregistraIons

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ CONTEST

✜ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

15

InpartnershipwithCNNLiveandFacebook,theFortuneBrainstorm:GreenConference,forthefirstImeever,willbeaccessibletousersthroughaworldwidewebonehourevent.

Astheexclusivesponsor,Mahindrawillreceive:• VideoanddisplayadverIsingonCNNLivewebeventsite• DisplayunitsoneventemailinvitaIons,remindersandaSendeethankyounotes

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ CONTEST

✜ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

16

AssponsorofCNN’snetworkwideGreeniniIaIves,Mahindrawillreceive:•  Co‐brandedtune‐inspots•  Onlineco‐brandedbanners•  Digitalco‐brandedbanners•  Co‐brandedtune‐inprintads•  Pressreleasesponsorshipannouncements

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ CONTEST

✚ EVENT

✜ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

17

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ SWEEPSTAKES

✚ EVENT

✚ ADDEDVALUE

✜ CALENDAR

✚BENEFITS

PHASEI

PHASEII

J F M A M J J A S O N D

Q1 Q2 Q3 Q4

40DAYSCOUNTDOWN TVONLINEMOBILEPOD

GOINGGREENSPECIALREPORT TVONLINEMOBILEPOD

IMPACTYOURWORLD TVONLINEMOBILEPOD

AMERICA’SMOSTTREASUREDLANDS TVONLINEMOBILEPOD

PLANETINPERIL TVONLINEMOBILEPOD

DIGITALMOBILE• Roadblocks(twiceamonth)• NewsPulse“Green”• CNNChallenge“Green”(onceamonth)• GreeniReports(twostoriesamonth)• ChargingGreenApp

HOWGREENAREYOU?CONTEST TVONLINEMOBILEPOD

PRINT

FORTUNEBRAINSTORM:GREENCONFERENCE• Twodaysconference• Onehourlivewebcast 18

•  BrandassociaIonwiththenumberonedesInaIonfornewswhoseaudienceisdiverseandvalued

•  AbilitytocombineCNNdistribuIonoutletstomaximizebrandexposureandreachconsumeronmulIpletouchpoints

•  LeverageCNN’sengagingenvironment,thatistrustedandcredible,thatpromptsanemoIonalresponsefromitsaudience

•  AssociaIonwith"greenculture"wheremillionsofciIzensareembracingthefactthatenvironmentalresponsibilityiseveryone'sresponsibility

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚CAMPAIGN:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ SWEEPSTAKES

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✜ BENEFITS

19