Cnnrfp111609

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Based in India, The Mahindra Group is one of the upcoming automakers in the world today. In 2010, Mahindra will be the first Indian‐made motor vehicles to debut in the United States. Product lines will include the two and four door extended cab pickup trucks and the Scorpio, Mahindra’s Sport UIlity Vehicle. Both product will: Provide superior quality, performance and reliability at affordable price Run on Clean‐burning Diesel engines Have 20 to 40 percent beSer fuel mileage than comparable gasoline‐ powered vehicles Adhere to environmental standards that are seven years ahead of current US government emission guidelines We’re confident we’re coming to the market with the right product at the right 7me. Mahindra vehicles promise superior quality, performance and reliability, along with outstanding fuel efficiency at an affordable price. John Perez Founder and CEO of Global Vehicles MAHINDRA: VEHICLES TO HIT U.S. IN 2010 CNN: INFORM, INVOLVE, EMPOWER PARTNERSHIP GOALS OFFERING: GREEN IN ALL PLATFORMS ON‐AIR ONLINE MOBILE CONTEST PRINT EVENT ADDED VALUE CALENDAR BENEFITS 1
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RFP Exercise - this is a fictitious concept.

Transcript of Cnnrfp111609

Page 1: Cnnrfp111609

BasedinIndia,TheMahindraGroupisoneoftheupcomingautomakersintheworldtoday.In2010,MahindrawillbethefirstIndian‐mademotorvehiclestodebutintheUnitedStates.ProductlineswillincludethetwoandfourdoorextendedcabpickuptrucksandtheScorpio,Mahindra’sSportUIlityVehicle.Bothproductwill:• Providesuperiorquality,performanceandreliabilityataffordableprice• RunonClean‐burningDieselengines• Have20to40percentbeSerfuelmileagethancomparablegasoline‐poweredvehicles• AdheretoenvironmentalstandardsthataresevenyearsaheadofcurrentUSgovernmentemissionguidelines

We’reconfidentwe’recomingtothemarketwiththerightproductattheright7me.

Mahindravehiclespromisesuperiorquality,performance

andreliability,alongwithoutstandingfuelefficiencyat

anaffordableprice.

JohnPerezFounderandCEOofGlobalVehicles

✜ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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NEWS=IMPACTFORADVERTISERS

81%OFPEOPLECONSUMENEWSEVERYDAY

Today,morethanever,audienceschooseCNN.On‐air,onlineorinthepalmoftheirhand,CNNgetsyouradverIsingintothenaIonalconversaIon.

WithacombinedTVandonlinereachofmorethan132million,CNNconInuestoreachmorepeopleonmorepla^ormsthananycablenewscompeItor

NEWDIVERSEAUDIENCE•  Younger,AfricanAmerican,Hispanic

VALUEDAUDIENCE•  AffluenIal,InfluenIal,C‐Suite

DELIVERSTHELARGESTINTEGRATEDAUDIENCEINMEDIA• On‐Air,Online,Mobile,PrintandEvents

✚MAHINDRA:VEHICLESTOHITU.S.IN2010

✜ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚CAMPAIGN:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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CNNispleasedtoofferMahindramulIpla^ormpartnershipsviaitsTV‐networks,digitalpla^orms,socialandprintpartnershipstoachievethefollowing:

EverydaymillionsofpeopleturntoCNN,atrustedandobjecIvesource,toconnectwithlatestnewsdevelopmentsthataffectthemandtheirglobalcommunity.AsoneoftheworldleadersinnewsandinformaIondelivery,CNN’smissionistoInform,InvolveandEmpoweritsaudiences.

• MaximizebrandawarenessforMahindraGroup’sdebutintheUnitedStateswithhighimpactcomponentsaroundCNN’sunconvenIonal,fast‐moving,wide‐rangingnewsprograms

•  IntroduceMahindravehicles

• PosiIonMahindra’scommitmenttoprovidingcucng‐edgeenvironmental‐friendlysoluIonsandpromoIngsustainablemobility

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✜ PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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GREENINALLPLATFORMS:ACNNNetworkWideYearIniIaIve•  40DaysForEarth‐Celebra7ng40yearsofEarthDay• HowGreenAreYou?• PlanetInPeril

Onthisremarkableday,inwhichmillionsacrosstheglobegatherinsupportofbringingawarenesstoposiIvechangefortheplanet,muchisaccomplished:EarthDayisapowerfulforcetomoIvateandcongregatethosewhowishforadvancesinclimatechange,sustainableenergyalternaIvesandallthingsgreen.

IncelebraIonofEarthDay’s40thAnniversary,CNNnetworks,properIesandpartnerswilldeliverenvironmentallyfriendlyprogrammingduringa40daycountdownculminaIngwithaonedayspecial,GoingGreenonApril22,EarthDay.

Capturingtheheartsandmindsofmillionswhowanttoseetheirplanetimproveandthriveintheyearsanddecadestocome,CNNnetworkswillconInuetoprovidegreeniniIaIvesthroughouttheyear.

ThroughhighimpactsponsorshipelementsandassociaIonofMahindra’sbrandaroundCNN’snetworkwideGreeniniIaIve,MahindrawillintroduceitselfforthefirstImeintheU.S.asacompanythatitistrulycommiSedtoprovidingcucng‐edgeenvironmental‐friendlysoluIonsandpromoIngsustainablemobility.

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✜ OFFERINGS:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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Mobile&PodcastHighlights

PrintPartnership GreenConferencePartnership

GreenContest

On‐AirHighlights OnlineHighlights

•  TIMEmagazinegreenspecialissue•  TimeInc.publicaIonsFORTUNE,PEOPLE,ENTERTAINMENTWEEKLY,INSTYLEandREALSIMPLE

•  GreenIn‐Segmentfeatures•  America’sMostTreasuredLandsspecial•  ImpactYourWorld•  GoingGreenSpecialReport•  PlanetInPeril

•  Richmediaroadblocks•  ImpactYourWorld•  SpecialGreeniReports•  CNNChallengeTrivia–Green•  CNNVideo–NewCategory

Mobile•  Displayunitsaroundgreenfeatures•  Two‐waymessagingviapolling•  GreenChargingMobileAPPPodcast•  NewsprogramsfeaturingGreenspecialreports

•  FortuneBrainstorm:GREEN• WorldwidewebeventinpartnershipwithCNNLiveandFacebook

•  HowGreenAreYou?•  Grandprize:TworoundtripairfareIcketstotheGalapagosIslands,aoneweekstaywithfoodandaccommodaIons

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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✜ OFFERINGS:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

(CNN–CNNenESPAÑOL–HLN–CNNAIRPORT)

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NETWORK PROGRAMMING HIGHIMPACTOPPORTUNITIES

CNNHLNCNNAirportCNNenEspañol

40DaysCountDowninshowsegment/featureongreen

•  ConInuityprogramspanningoverseveralshowsanddaypartsincluding:− AC360°− TheSituaIonRoom− Rick’sNewscast− FareedZakariaGPS− TheJoeBeharShow

•  Categoryexclusivity,in‐showsegment/featureongreenbroughttoyoubyMahindrawithcommercialadjacencies

•  Digitalsupport:− 40dayscountdownweeklyemailnewsleSeralertsbroughttoyoubyMahindrawithlinkstosite

− GreenIpsviaMobiletextmessaging•  February‐AprilflighIng

CNNHLN

ImpactYourWorld •  Sponsorshipoftwogreenstoriespermonth− :15integratedbillboards− :15taggedtuneinspotswithsponsorshipmessaging

•  Digitalsupport:− DisplayunitsaroundImpactYourWorldhubsite

• February–DecemberflighIng

CNNAirport America’sMostTreasuredLandsSpecialprogramming

•  Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogo

•  Digitalsupport:− SponsorshipofCNN’sTravelsecIonincludingdisplayandvideopreorpost‐rolladunits

•  February,May,July,NovemberandDecemberflighIng

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✜ ON‐AIRWITHDIGITALSUPPORT

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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NETWORK PROGRAMMING HIGHIMPACTOPPORTUNITIES

CNN GoingGreenSpecialprogramming

•  Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogoacrossnetworks

•  Digitalsupport:− SponsorshipofGoingGreenhubincludingdisplayandvideopreorpost‐rolladunits

− Podcastprogrammingwith:15billboardorvideopre‐rollcommercialandpost‐rollcommercial

•  AprilandSeptemberflighIng

CNN PlanetinPeril •  Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogoacrossnetworks

•  Digitalsupport:− SponsorshipofPlanetinPerilhubincludingdisplayandvideopreorpost‐rolladunits

− Podcastprogrammingwith:15billboardorvideopre‐rollcommercialandpost‐rollcommercial

•  DecemberflighIng

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✜ ON‐AIRWITHDIGITALSUPPORT

✚ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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AsCNNstrivestoseamlesslymergeitsTVandonlineproperIes,MahindrawillbenefitfromCNN’sonlinereachandtheaudience’sstrongemoIonalconnecIonwiththebrand.Thetrustedenvironmentandpremium,results‐producinginventorymakeCNN.comanditsotheronlineproperIesanidealmarkeIngsoluIonforMahindra.

38millionuniquevisitors(asofSept.2009)

#1gatewaytonewsontheweb

+

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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✜ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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WEBSITE SPONSORSHIPOPPORTUNITIESCNN.comHLN.comCNNMoney.com

HomePageFullsitetakeoverwithhighimpactunits• MahindraUSdebutday• EarthDay,April22,2010• Vehiclelaunchdates• PremieredateofPlanetinPerilinDecember

CNN.comHLN.comCNNMoney.com

GreenChargingAppSplashPagePromoIonofCNN’sfirsteverIphoneGreenChargingApp• Flight:April2010

iReport.com Specialireports“Green”storyfeaturesiReportisauser‐generatedsecIonofCNN.com.Thestoriesherecomefromusers.CNNhasveSedonlythestoriesmarkedwiththe"CNN"badge.

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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✜ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

RoadblockwithPushdown(bannerretractedandexpanded)

TransiOonal

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WEBSITE SPONSORSHIPPROGRAMS

CNN.com CNN“Green”ChallengeTriviaquizzesontheenvironment"hosted"byonlineavatarsoftopCNNtalentincludingLarryKing,WolfBlitzer&AndersonCooper• Categoryexclusivity• 100%SOV

CNN.com/video/green NEWCATEGORY–GREENCNN'sonlinevideoisthemostcomprehensive,high‐qualitynewsvideo,showcasingthestrengthofCNN'sglobalnetworks.•  VideoRoadBlocks− VideoanddisplayadverIsinginallgreencategoryvideos

CNN.com/greencontest SponsorshipofHowgreenareyou?contesthub• Categoryexclusivity• 25%SOV

CNNPodcast Newsprogramsfeaturing“Green”specialreports• VideoanddisplayadverIsing

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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✜ ONLINE

✚ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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CNNMobileisahighlyeffecIvewaytoreachthesophisIcated,on‐the‐go,andinformaIon‐hungryNOWconsumer.Ranked#1amongmobilenewsproviders,CNNMobilewillconnectMahindra’stargetaudience−tech‐savvy,educateddecision‐makersandinfluencers.

ThroughCNNMobile’sWAPsite,userswillreceiveafeedofenvironmentalstories,greenIps,accesstoavoIngsecIon,andviewon‐demandvideoclips.ThesitewillalsotreatuserstoGreenCharging,amobileapplicaIonforindividualstocontributetotheglobalcauseofagreenerplanet.

Asa“green”sponsor,Mahindrawillreceive:•  Sponsorshipbannerslinkedtomobilewebpageorlandingpage•  CNNMobiletwo‐waymessagingencouraginguserstoengageviapolling•  GreenChargingMobileAppDownloadIedtoanecofundraiser

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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✚ ONLINE

✜ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ ON‐AIR

✚ ONLINE

✜ MOBILE

✚ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

GreenChargingCNN’senergy‐savinguIlityiPhoneapplicaIon

Electricityisoneofthemajorcausesofgreenhousegasemissions.

Anaveragemobilephoneuserwastes2.8kWofelectricityperyearduetoovercharging.Withmorethan4BillionMobileusersacrosstheglobe,theesImatedelectricitywastageperyearduetooverchargingofmobilephonealoneismorethan11,000MW,andthisfigureisgrowing.

TogetherwithCNN,MahindrawillempowerconsumerstocontributetotheglobalcauseofagreenerplanetbyofferingthemtheopportunitytodownloadtheGreenCharging,CNN’senergy‐savinguIlityiPhoneapplicaIon.• NoIfiestheuserwhenthebaSeryofthemobilephoneisfullychargedbycreaIngasoundandvibraIonwhentheuserchargesthebaSeryofthemobilephone•  Featuresmessagesthatencourageusertobemoreconsciousandcarefulwhileusingelectricity

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DemonstraIngitscommitmentandacIontowardsahealthy,secureplanetforallpeople,CNNwilllaunchHowGreenAreYou?contestaskingviewers

anduserstosharetheirgreenefforts.

GrandprizeTworoundtripairfareIcketsto

GalapagosIslandsaoneweekstaywithfoodandaccommodaIons

BysponsoringHowGreenAreYou?contest,MahindrawillconInuetoshowitscommitmenttoahealthyenvironment.

• SponsorshipdisplayunitsaroundContestonlinehub• Con‐brandedonline,mobileandTVpromoIonalspots

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✜ CONTEST

✚ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

GOINGgreen2010

Contest:HowGreenAreYou?

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IncelebraIonofEarthDay’s40thYearAnniversary,MahindrawillconInueits“green”presencethroughprintadsinthespecial”GreenTimeCapsule"issuepublishedbyTIMEmagazine,America's#1consumernewsweekly,.

ThisspecialediIonofTIMEproducedinaddiIontoTIME'sweeklymagazine,willcover40historicadvancesinclimatepolicy,renewableenergyandordinarybutextraordinarygreenheroescommicngtosustainability.ThisediIonwillempowerreaderstocreatechangebytakingsmallstepsintheirhomes,schoolsandbusinessesthatadduptoanenormouscollecIveacIon.

InaddiIon,theMahindrabrandwillbefeaturedininsertsthatwillappearinseveralTimeInc.publicaIonsincludingFORTUNE,PEOPLE,ENTERTAINMENTWEEKLY,INSTYLE,andREALSIMPLE.

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ CONTEST

✜ PRINT

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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FortuneBrainstorm:GREENisaworld‐renownedtwodayconferenceonenergyandtheenvironmentthatdrawsthebrightestthinkersaroundtheworldtotacklethetoughestissuesfacingthefutureofsustainableenergy.

Asagoldsponsor,MahindrawillconnectitsvehiclebrandstobothinfluencersandinnovaIvethoughtleaders,industryprofessionalsandstart‐upsalike.ThisdynamicnetworkofaSendeeswillensuretheperfectopportunityforMahindratoreachadiversegroupofdecisionmakersanddemonstrateitscommitmenttothesustainablebusiness.

GOLDSponsorRecogniOon• Autocategoryexclusivity• Vehicleplacementatthevenue• GOLDsponsorrecogniIononweb‐pagewithcompanylogo/link•  50wordcompanyprofileonsponsorpagewithweblink• GOLDsponsoracknowledgmentwithlogodisplayinsignageandemailmarkeIng(35Krecipientsperemailblast/newsleSer)• Opportunitytointroduceapanel• RecogniIonfromthepodiumataplenarysession•  Exhibitortable• DistributepromoIonalmaterialinaSendeebag• Pageadinconferenceprogram•  3fullconferenceregistraIons

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ CONTEST

✜ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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InpartnershipwithCNNLiveandFacebook,theFortuneBrainstorm:GreenConference,forthefirstImeever,willbeaccessibletousersthroughaworldwidewebonehourevent.

Astheexclusivesponsor,Mahindrawillreceive:• VideoanddisplayadverIsingonCNNLivewebeventsite• DisplayunitsoneventemailinvitaIons,remindersandaSendeethankyounotes

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ CONTEST

✜ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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AssponsorofCNN’snetworkwideGreeniniIaIves,Mahindrawillreceive:•  Co‐brandedtune‐inspots•  Onlineco‐brandedbanners•  Digitalco‐brandedbanners•  Co‐brandedtune‐inprintads•  Pressreleasesponsorshipannouncements

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ CONTEST

✚ EVENT

✜ ADDEDVALUE

✚ CALENDAR

✚BENEFITS

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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚OFFERING:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ SWEEPSTAKES

✚ EVENT

✚ ADDEDVALUE

✜ CALENDAR

✚BENEFITS

PHASEI

PHASEII

J F M A M J J A S O N D

Q1 Q2 Q3 Q4

40DAYSCOUNTDOWN TVONLINEMOBILEPOD

GOINGGREENSPECIALREPORT TVONLINEMOBILEPOD

IMPACTYOURWORLD TVONLINEMOBILEPOD

AMERICA’SMOSTTREASUREDLANDS TVONLINEMOBILEPOD

PLANETINPERIL TVONLINEMOBILEPOD

DIGITALMOBILE• Roadblocks(twiceamonth)• NewsPulse“Green”• CNNChallenge“Green”(onceamonth)• GreeniReports(twostoriesamonth)• ChargingGreenApp

HOWGREENAREYOU?CONTEST TVONLINEMOBILEPOD

PRINT

FORTUNEBRAINSTORM:GREENCONFERENCE• Twodaysconference• Onehourlivewebcast 18

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•  BrandassociaIonwiththenumberonedesInaIonfornewswhoseaudienceisdiverseandvalued

•  AbilitytocombineCNNdistribuIonoutletstomaximizebrandexposureandreachconsumeronmulIpletouchpoints

•  LeverageCNN’sengagingenvironment,thatistrustedandcredible,thatpromptsanemoIonalresponsefromitsaudience

•  AssociaIonwith"greenculture"wheremillionsofciIzensareembracingthefactthatenvironmentalresponsibilityiseveryone'sresponsibility

✚ MAHINDRA:VEHICLESTOHITU.S.IN2010

✚ CNN:INFORM,INVOLVE,EMPOWER

✚PARTNERSHIPGOALS

✚CAMPAIGN:GREENINALLPLATFORMS

✚ON‐AIR

✚ ONLINE

✚ MOBILE

✚ PRINT

✚ SWEEPSTAKES

✚ EVENT

✚ ADDEDVALUE

✚ CALENDAR

✜ BENEFITS

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