Cnnrfp111609
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BasedinIndia,TheMahindraGroupisoneoftheupcomingautomakersintheworldtoday.In2010,MahindrawillbethefirstIndian‐mademotorvehiclestodebutintheUnitedStates.ProductlineswillincludethetwoandfourdoorextendedcabpickuptrucksandtheScorpio,Mahindra’sSportUIlityVehicle.Bothproductwill:• Providesuperiorquality,performanceandreliabilityataffordableprice• RunonClean‐burningDieselengines• Have20to40percentbeSerfuelmileagethancomparablegasoline‐poweredvehicles• AdheretoenvironmentalstandardsthataresevenyearsaheadofcurrentUSgovernmentemissionguidelines
We’reconfidentwe’recomingtothemarketwiththerightproductattheright7me.
Mahindravehiclespromisesuperiorquality,performance
andreliability,alongwithoutstandingfuelefficiencyat
anaffordableprice.
JohnPerezFounderandCEOofGlobalVehicles
✜ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
1
NEWS=IMPACTFORADVERTISERS
81%OFPEOPLECONSUMENEWSEVERYDAY
Today,morethanever,audienceschooseCNN.On‐air,onlineorinthepalmoftheirhand,CNNgetsyouradverIsingintothenaIonalconversaIon.
WithacombinedTVandonlinereachofmorethan132million,CNNconInuestoreachmorepeopleonmorepla^ormsthananycablenewscompeItor
NEWDIVERSEAUDIENCE• Younger,AfricanAmerican,Hispanic
VALUEDAUDIENCE• AffluenIal,InfluenIal,C‐Suite
DELIVERSTHELARGESTINTEGRATEDAUDIENCEINMEDIA• On‐Air,Online,Mobile,PrintandEvents
✚MAHINDRA:VEHICLESTOHITU.S.IN2010
✜ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚CAMPAIGN:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
2
CNNispleasedtoofferMahindramulIpla^ormpartnershipsviaitsTV‐networks,digitalpla^orms,socialandprintpartnershipstoachievethefollowing:
EverydaymillionsofpeopleturntoCNN,atrustedandobjecIvesource,toconnectwithlatestnewsdevelopmentsthataffectthemandtheirglobalcommunity.AsoneoftheworldleadersinnewsandinformaIondelivery,CNN’smissionistoInform,InvolveandEmpoweritsaudiences.
• MaximizebrandawarenessforMahindraGroup’sdebutintheUnitedStateswithhighimpactcomponentsaroundCNN’sunconvenIonal,fast‐moving,wide‐rangingnewsprograms
• IntroduceMahindravehicles
• PosiIonMahindra’scommitmenttoprovidingcucng‐edgeenvironmental‐friendlysoluIonsandpromoIngsustainablemobility
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✜ PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
3
GREENINALLPLATFORMS:ACNNNetworkWideYearIniIaIve• 40DaysForEarth‐Celebra7ng40yearsofEarthDay• HowGreenAreYou?• PlanetInPeril
Onthisremarkableday,inwhichmillionsacrosstheglobegatherinsupportofbringingawarenesstoposiIvechangefortheplanet,muchisaccomplished:EarthDayisapowerfulforcetomoIvateandcongregatethosewhowishforadvancesinclimatechange,sustainableenergyalternaIvesandallthingsgreen.
IncelebraIonofEarthDay’s40thAnniversary,CNNnetworks,properIesandpartnerswilldeliverenvironmentallyfriendlyprogrammingduringa40daycountdownculminaIngwithaonedayspecial,GoingGreenonApril22,EarthDay.
Capturingtheheartsandmindsofmillionswhowanttoseetheirplanetimproveandthriveintheyearsanddecadestocome,CNNnetworkswillconInuetoprovidegreeniniIaIvesthroughouttheyear.
ThroughhighimpactsponsorshipelementsandassociaIonofMahindra’sbrandaroundCNN’snetworkwideGreeniniIaIve,MahindrawillintroduceitselfforthefirstImeintheU.S.asacompanythatitistrulycommiSedtoprovidingcucng‐edgeenvironmental‐friendlysoluIonsandpromoIngsustainablemobility.
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✜ OFFERINGS:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
4
Mobile&PodcastHighlights
PrintPartnership GreenConferencePartnership
GreenContest
On‐AirHighlights OnlineHighlights
• TIMEmagazinegreenspecialissue• TimeInc.publicaIonsFORTUNE,PEOPLE,ENTERTAINMENTWEEKLY,INSTYLEandREALSIMPLE
• GreenIn‐Segmentfeatures• America’sMostTreasuredLandsspecial• ImpactYourWorld• GoingGreenSpecialReport• PlanetInPeril
• Richmediaroadblocks• ImpactYourWorld• SpecialGreeniReports• CNNChallengeTrivia–Green• CNNVideo–NewCategory
Mobile• Displayunitsaroundgreenfeatures• Two‐waymessagingviapolling• GreenChargingMobileAPPPodcast• NewsprogramsfeaturingGreenspecialreports
• FortuneBrainstorm:GREEN• WorldwidewebeventinpartnershipwithCNNLiveandFacebook
• HowGreenAreYou?• Grandprize:TworoundtripairfareIcketstotheGalapagosIslands,aoneweekstaywithfoodandaccommodaIons
5
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✜ OFFERINGS:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
(CNN–CNNenESPAÑOL–HLN–CNNAIRPORT)
NETWORK PROGRAMMING HIGHIMPACTOPPORTUNITIES
CNNHLNCNNAirportCNNenEspañol
40DaysCountDowninshowsegment/featureongreen
• ConInuityprogramspanningoverseveralshowsanddaypartsincluding:− AC360°− TheSituaIonRoom− Rick’sNewscast− FareedZakariaGPS− TheJoeBeharShow
• Categoryexclusivity,in‐showsegment/featureongreenbroughttoyoubyMahindrawithcommercialadjacencies
• Digitalsupport:− 40dayscountdownweeklyemailnewsleSeralertsbroughttoyoubyMahindrawithlinkstosite
− GreenIpsviaMobiletextmessaging• February‐AprilflighIng
CNNHLN
ImpactYourWorld • Sponsorshipoftwogreenstoriespermonth− :15integratedbillboards− :15taggedtuneinspotswithsponsorshipmessaging
• Digitalsupport:− DisplayunitsaroundImpactYourWorldhubsite
• February–DecemberflighIng
CNNAirport America’sMostTreasuredLandsSpecialprogramming
• Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogo
• Digitalsupport:− SponsorshipofCNN’sTravelsecIonincludingdisplayandvideopreorpost‐rolladunits
• February,May,July,NovemberandDecemberflighIng
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✜ ON‐AIRWITHDIGITALSUPPORT
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
6
NETWORK PROGRAMMING HIGHIMPACTOPPORTUNITIES
CNN GoingGreenSpecialprogramming
• Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogoacrossnetworks
• Digitalsupport:− SponsorshipofGoingGreenhubincludingdisplayandvideopreorpost‐rolladunits
− Podcastprogrammingwith:15billboardorvideopre‐rollcommercialandpost‐rollcommercial
• AprilandSeptemberflighIng
CNN PlanetinPeril • Categoryexclusivity− :10billboardswithbrandspots− :15taggedtuneinspotswithbrandlogoacrossnetworks
• Digitalsupport:− SponsorshipofPlanetinPerilhubincludingdisplayandvideopreorpost‐rolladunits
− Podcastprogrammingwith:15billboardorvideopre‐rollcommercialandpost‐rollcommercial
• DecemberflighIng
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✜ ON‐AIRWITHDIGITALSUPPORT
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
7
AsCNNstrivestoseamlesslymergeitsTVandonlineproperIes,MahindrawillbenefitfromCNN’sonlinereachandtheaudience’sstrongemoIonalconnecIonwiththebrand.Thetrustedenvironmentandpremium,results‐producinginventorymakeCNN.comanditsotheronlineproperIesanidealmarkeIngsoluIonforMahindra.
38millionuniquevisitors(asofSept.2009)
#1gatewaytonewsontheweb
+
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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ ON‐AIR
✜ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
WEBSITE SPONSORSHIPOPPORTUNITIESCNN.comHLN.comCNNMoney.com
HomePageFullsitetakeoverwithhighimpactunits• MahindraUSdebutday• EarthDay,April22,2010• Vehiclelaunchdates• PremieredateofPlanetinPerilinDecember
CNN.comHLN.comCNNMoney.com
GreenChargingAppSplashPagePromoIonofCNN’sfirsteverIphoneGreenChargingApp• Flight:April2010
iReport.com Specialireports“Green”storyfeaturesiReportisauser‐generatedsecIonofCNN.com.Thestoriesherecomefromusers.CNNhasveSedonlythestoriesmarkedwiththe"CNN"badge.
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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ ON‐AIR
✜ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
RoadblockwithPushdown(bannerretractedandexpanded)
TransiOonal
WEBSITE SPONSORSHIPPROGRAMS
CNN.com CNN“Green”ChallengeTriviaquizzesontheenvironment"hosted"byonlineavatarsoftopCNNtalentincludingLarryKing,WolfBlitzer&AndersonCooper• Categoryexclusivity• 100%SOV
CNN.com/video/green NEWCATEGORY–GREENCNN'sonlinevideoisthemostcomprehensive,high‐qualitynewsvideo,showcasingthestrengthofCNN'sglobalnetworks.• VideoRoadBlocks− VideoanddisplayadverIsinginallgreencategoryvideos
CNN.com/greencontest SponsorshipofHowgreenareyou?contesthub• Categoryexclusivity• 25%SOV
CNNPodcast Newsprogramsfeaturing“Green”specialreports• VideoanddisplayadverIsing
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✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ ON‐AIR
✜ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
CNNMobileisahighlyeffecIvewaytoreachthesophisIcated,on‐the‐go,andinformaIon‐hungryNOWconsumer.Ranked#1amongmobilenewsproviders,CNNMobilewillconnectMahindra’stargetaudience−tech‐savvy,educateddecision‐makersandinfluencers.
ThroughCNNMobile’sWAPsite,userswillreceiveafeedofenvironmentalstories,greenIps,accesstoavoIngsecIon,andviewon‐demandvideoclips.ThesitewillalsotreatuserstoGreenCharging,amobileapplicaIonforindividualstocontributetotheglobalcauseofagreenerplanet.
Asa“green”sponsor,Mahindrawillreceive:• Sponsorshipbannerslinkedtomobilewebpageorlandingpage• CNNMobiletwo‐waymessagingencouraginguserstoengageviapolling• GreenChargingMobileAppDownloadIedtoanecofundraiser
11
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ ON‐AIR
✚ ONLINE
✜ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
12
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ ON‐AIR
✚ ONLINE
✜ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
GreenChargingCNN’senergy‐savinguIlityiPhoneapplicaIon
Electricityisoneofthemajorcausesofgreenhousegasemissions.
Anaveragemobilephoneuserwastes2.8kWofelectricityperyearduetoovercharging.Withmorethan4BillionMobileusersacrosstheglobe,theesImatedelectricitywastageperyearduetooverchargingofmobilephonealoneismorethan11,000MW,andthisfigureisgrowing.
TogetherwithCNN,MahindrawillempowerconsumerstocontributetotheglobalcauseofagreenerplanetbyofferingthemtheopportunitytodownloadtheGreenCharging,CNN’senergy‐savinguIlityiPhoneapplicaIon.• NoIfiestheuserwhenthebaSeryofthemobilephoneisfullychargedbycreaIngasoundandvibraIonwhentheuserchargesthebaSeryofthemobilephone• Featuresmessagesthatencourageusertobemoreconsciousandcarefulwhileusingelectricity
DemonstraIngitscommitmentandacIontowardsahealthy,secureplanetforallpeople,CNNwilllaunchHowGreenAreYou?contestaskingviewers
anduserstosharetheirgreenefforts.
GrandprizeTworoundtripairfareIcketsto
GalapagosIslandsaoneweekstaywithfoodandaccommodaIons
BysponsoringHowGreenAreYou?contest,MahindrawillconInuetoshowitscommitmenttoahealthyenvironment.
• SponsorshipdisplayunitsaroundContestonlinehub• Con‐brandedonline,mobileandTVpromoIonalspots
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✜ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
GOINGgreen2010
Contest:HowGreenAreYou?
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IncelebraIonofEarthDay’s40thYearAnniversary,MahindrawillconInueits“green”presencethroughprintadsinthespecial”GreenTimeCapsule"issuepublishedbyTIMEmagazine,America's#1consumernewsweekly,.
ThisspecialediIonofTIMEproducedinaddiIontoTIME'sweeklymagazine,willcover40historicadvancesinclimatepolicy,renewableenergyandordinarybutextraordinarygreenheroescommicngtosustainability.ThisediIonwillempowerreaderstocreatechangebytakingsmallstepsintheirhomes,schoolsandbusinessesthatadduptoanenormouscollecIveacIon.
InaddiIon,theMahindrabrandwillbefeaturedininsertsthatwillappearinseveralTimeInc.publicaIonsincludingFORTUNE,PEOPLE,ENTERTAINMENTWEEKLY,INSTYLE,andREALSIMPLE.
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
14
FortuneBrainstorm:GREENisaworld‐renownedtwodayconferenceonenergyandtheenvironmentthatdrawsthebrightestthinkersaroundtheworldtotacklethetoughestissuesfacingthefutureofsustainableenergy.
Asagoldsponsor,MahindrawillconnectitsvehiclebrandstobothinfluencersandinnovaIvethoughtleaders,industryprofessionalsandstart‐upsalike.ThisdynamicnetworkofaSendeeswillensuretheperfectopportunityforMahindratoreachadiversegroupofdecisionmakersanddemonstrateitscommitmenttothesustainablebusiness.
GOLDSponsorRecogniOon• Autocategoryexclusivity• Vehicleplacementatthevenue• GOLDsponsorrecogniIononweb‐pagewithcompanylogo/link• 50wordcompanyprofileonsponsorpagewithweblink• GOLDsponsoracknowledgmentwithlogodisplayinsignageandemailmarkeIng(35Krecipientsperemailblast/newsleSer)• Opportunitytointroduceapanel• RecogniIonfromthepodiumataplenarysession• Exhibitortable• DistributepromoIonalmaterialinaSendeebag• Pageadinconferenceprogram• 3fullconferenceregistraIons
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✜ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
15
InpartnershipwithCNNLiveandFacebook,theFortuneBrainstorm:GreenConference,forthefirstImeever,willbeaccessibletousersthroughaworldwidewebonehourevent.
Astheexclusivesponsor,Mahindrawillreceive:• VideoanddisplayadverIsingonCNNLivewebeventsite• DisplayunitsoneventemailinvitaIons,remindersandaSendeethankyounotes
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✜ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
16
AssponsorofCNN’snetworkwideGreeniniIaIves,Mahindrawillreceive:• Co‐brandedtune‐inspots• Onlineco‐brandedbanners• Digitalco‐brandedbanners• Co‐brandedtune‐inprintads• Pressreleasesponsorshipannouncements
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ CONTEST
✚ EVENT
✜ ADDEDVALUE
✚ CALENDAR
✚BENEFITS
17
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚OFFERING:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ SWEEPSTAKES
✚ EVENT
✚ ADDEDVALUE
✜ CALENDAR
✚BENEFITS
PHASEI
PHASEII
J F M A M J J A S O N D
Q1 Q2 Q3 Q4
40DAYSCOUNTDOWN TVONLINEMOBILEPOD
GOINGGREENSPECIALREPORT TVONLINEMOBILEPOD
IMPACTYOURWORLD TVONLINEMOBILEPOD
AMERICA’SMOSTTREASUREDLANDS TVONLINEMOBILEPOD
PLANETINPERIL TVONLINEMOBILEPOD
DIGITALMOBILE• Roadblocks(twiceamonth)• NewsPulse“Green”• CNNChallenge“Green”(onceamonth)• GreeniReports(twostoriesamonth)• ChargingGreenApp
HOWGREENAREYOU?CONTEST TVONLINEMOBILEPOD
FORTUNEBRAINSTORM:GREENCONFERENCE• Twodaysconference• Onehourlivewebcast 18
• BrandassociaIonwiththenumberonedesInaIonfornewswhoseaudienceisdiverseandvalued
• AbilitytocombineCNNdistribuIonoutletstomaximizebrandexposureandreachconsumeronmulIpletouchpoints
• LeverageCNN’sengagingenvironment,thatistrustedandcredible,thatpromptsanemoIonalresponsefromitsaudience
• AssociaIonwith"greenculture"wheremillionsofciIzensareembracingthefactthatenvironmentalresponsibilityiseveryone'sresponsibility
✚ MAHINDRA:VEHICLESTOHITU.S.IN2010
✚ CNN:INFORM,INVOLVE,EMPOWER
✚PARTNERSHIPGOALS
✚CAMPAIGN:GREENINALLPLATFORMS
✚ON‐AIR
✚ ONLINE
✚ MOBILE
✚ SWEEPSTAKES
✚ EVENT
✚ ADDEDVALUE
✚ CALENDAR
✜ BENEFITS
19