Metrics from Soft LaunchJanuary 18 - February 28

Company Intro

• Academic Earth is a platform for premium educational online videos

• Recently-completed beta site features videos of full courses and guest lectures from Yale, Harvard, MIT, Princeton, Stanford, and Berkeley

Description of Soft Launch Activities

• Opened public beta on January 18

• Emailed ~500 friends with link

• Publicized site to authors of 23 education blogs

• Spent $512 on Google AdWords

• No press release or outreach to large blogs or mainstream media

Traffic

0

125,000

250,000

375,000

500,000

Jan 18-24 Jan 25-31 Feb 1-7 Feb 8-14 Feb 15-21 Feb 22-28

Weekly Visits Cumulative

218,552 409,050Unique Visitors in February Total Visits in First Six Weeks

Traffic Sources

31%

21%

33%

8%7%

First-Time Visitors

Promotion & Paid SearchPaid search trafficSolicited blog coverage

Unsolicited CoverageMediaBlogsForumsDirectories

Direct Traffic

Viral growth, unsolicited PR, and organic search drove 13 visitors for every 1 visitor obtained through promotion.

Unpaid Search

Social Media & Email

16:51

Average stay per visit, all visits

27:04

Average stay per visit, excluding visits less than 10 seconds

Engagement

5,001Tags on Delicious

1,452Fans on Facebook

777Blogs linking to academicearth.org, according to Technorati

17,727Total incoming links, according to Yahoo

Social Media and Links

1,000+Tweets on twitter referencing academicearth.org

All figures as of March 1, 2009

Official Launch Coming Late MarchDrop us a line at hello@academicearth.org

“Academic Earth is unexpectedly irresistible. It's like Hulu, but for nerds.”

- Slate.com