METRICSWays to measure success

WHAT CAN YOU MEASURE?• Page views• Unique visitors• Time spent on site• Twitter followers• Facebook likes• Comments on stories• Video views• Blog views

COMMON METRICS TOOLS

• Omniture • Klout• Clip Syndicate• Tweetreach• Bit.ly• Facebook Insights• Google Analytics

CLIP SYNDICATE• http://cpi.clipsyndicate.com• Login: jrcvideo /PW: (see your supervisor)• See how many people watched your video and

compare to other videos in the company

KLOUT

• Klout measures social media ‘influence’• Twitter, Facebook, Google+, LinkedIn, YouTube• It measures how many people you influence,

how many people influence you • Retweets and replies usually

get you a higher Klout score• You can give out “Ks” to people in various

topics, i.e. journalism, local politics

OMNITURE

• Daily, weekly, monthly page views for any site in Connecticut cluster

• Unique visitors, time spent on site• Check for most popular stories• See where people came from, where they go

after they leave our site• Check search words, referring domains• Traffic to special sections

OMNITURE LOGIN INFO

• http://sc2.omniture.com• Journal Register Company• ctcluster• PW: (see your supervisor)