Academic Earth Metrics

8
Metrics from Soft Launch January 18 - February 28

description

Traffic, engagement, and social media metrics from Academic Earth's January soft launch.

Transcript of Academic Earth Metrics

Page 1: Academic Earth Metrics

Metrics from Soft LaunchJanuary 18 - February 28

Page 2: Academic Earth Metrics

Company Intro

• Academic Earth is a platform for premium educational online videos

• Recently-completed beta site features videos of full courses and guest lectures from Yale, Harvard, MIT, Princeton, Stanford, and Berkeley

Page 3: Academic Earth Metrics

Description of Soft Launch Activities

• Opened public beta on January 18

• Emailed ~500 friends with link

• Publicized site to authors of 23 education blogs

• Spent $512 on Google AdWords

• No press release or outreach to large blogs or mainstream media

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Traffic

0

125,000

250,000

375,000

500,000

Jan 18-24 Jan 25-31 Feb 1-7 Feb 8-14 Feb 15-21 Feb 22-28

Weekly Visits Cumulative

218,552 409,050Unique Visitors in February Total Visits in First Six Weeks

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Traffic Sources

31%

21%

33%

8%7%

First-Time Visitors

Promotion & Paid SearchPaid search trafficSolicited blog coverage

Unsolicited CoverageMediaBlogsForumsDirectories

Direct Traffic

Viral growth, unsolicited PR, and organic search drove 13 visitors for every 1 visitor obtained through promotion.

Unpaid Search

Social Media & Email

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16:51

Average stay per visit, all visits

27:04

Average stay per visit, excluding visits less than 10 seconds

Engagement

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5,001Tags on Delicious

1,452Fans on Facebook

777Blogs linking to academicearth.org, according to Technorati

17,727Total incoming links, according to Yahoo

Social Media and Links

1,000+Tweets on twitter referencing academicearth.org

All figures as of March 1, 2009

Page 8: Academic Earth Metrics

Official Launch Coming Late MarchDrop us a line at [email protected]

“Academic Earth is unexpectedly irresistible. It's like Hulu, but for nerds.”

- Slate.com