Academic Earth Metrics
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Transcript of Academic Earth Metrics
Metrics from Soft LaunchJanuary 18 - February 28
Company Intro
• Academic Earth is a platform for premium educational online videos
• Recently-completed beta site features videos of full courses and guest lectures from Yale, Harvard, MIT, Princeton, Stanford, and Berkeley
Description of Soft Launch Activities
• Opened public beta on January 18
• Emailed ~500 friends with link
• Publicized site to authors of 23 education blogs
• Spent $512 on Google AdWords
• No press release or outreach to large blogs or mainstream media
Traffic
0
125,000
250,000
375,000
500,000
Jan 18-24 Jan 25-31 Feb 1-7 Feb 8-14 Feb 15-21 Feb 22-28
Weekly Visits Cumulative
218,552 409,050Unique Visitors in February Total Visits in First Six Weeks
Traffic Sources
31%
21%
33%
8%7%
First-Time Visitors
Promotion & Paid SearchPaid search trafficSolicited blog coverage
Unsolicited CoverageMediaBlogsForumsDirectories
Direct Traffic
Viral growth, unsolicited PR, and organic search drove 13 visitors for every 1 visitor obtained through promotion.
Unpaid Search
Social Media & Email
16:51
Average stay per visit, all visits
27:04
Average stay per visit, excluding visits less than 10 seconds
Engagement
5,001Tags on Delicious
1,452Fans on Facebook
777Blogs linking to academicearth.org, according to Technorati
17,727Total incoming links, according to Yahoo
Social Media and Links
1,000+Tweets on twitter referencing academicearth.org
All figures as of March 1, 2009
Official Launch Coming Late MarchDrop us a line at [email protected]
“Academic Earth is unexpectedly irresistible. It's like Hulu, but for nerds.”
- Slate.com