如何運用創新與創意開創新事業 04 Creating Value

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Transcript of 如何運用創新與創意開創新事業 04 Creating Value

CREATING VALUE

What is Value?

Value

Relative worth, merit, or importance

Value is that quality of anything which renders it desirable or useful.

Dictionary.com

3 to conclude all

For human, these values are all we need.

Life Love Time

Feeling

Love includes…

EmotionDesire

A business model describes the rationale of how an organization

creates, delivers, and capturesvalue.

Value?

Sells Video Game and Console

Miyamoto and Iwata

What People buy:

Fun

Each Nintendo Employee Generates $1.6 Million In Profit

Google employees "only" manage $626,000

Sells photo films & papers

What People buy:

Memory

2009, Kodak posted a $137 million fourth-quarter loss and

announced plans to cut 4,500 jobs

Sells shoes & sportwear

What People buy:

The Hope of Better Athletic Performance

Sells Coffee

What People buy:

Atomosphere:Space, Smell, Music

and Adult indulgence

Pinterest 把自己的定義為

「幫助人們發現他們熱愛的事物,並讓這些事物走進人們的現實生活。」

當時僅有 1 位工程師,

Price < = Value

A business model describes the rationale of how an organization

creates, delivers, and capturesvalue.