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User Experience e Service Design
Raffaella Roviglioni UX Designer
“Handle with [brand] care. Lezione aperta sul packaging” – IED, Roma 9 novembre 2012
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Cos’è la User Experience? (UX)
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Progettare attorno alle persone
[Foto da 37signals]
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UX e packaging
CHI
COME
QUANDO
PERCHE’
Pic by Don Fulano
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Packaging fisico
Cosa ci faccio dopo?
Che informazioni mi dà?
Come si usa?
Contiene dell’altro?
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Che informazioni ci sono
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Che informazioni ci sono /2
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Come si aprono
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Cosa ci faccio dopo?
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Cosa ci faccio dopo? /2
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Cosa ci faccio dopo? /3
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C’è dell’altro?
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Frustration free di Amazon.com
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Packaging e service design
Infrastrutture
Flussi
Persone
Interazioni
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Packaging e service design
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Che informazioni ci sono?
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Come si usa?
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Cosa succede dopo?
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C‘è dell’altro?
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Mettiamo al centro le persone
Pic by xlordashx
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