DaehanA&C : DX Solution for Holistic Brand Experience
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Transcript of DaehanA&C : DX Solution for Holistic Brand Experience
WORKS
WORKS
DAEHAN A&C is a Global Advertising Agency Specializing in Marketing and Communication Convergence.
WORKS
2009중국 상해지사 설립
중소기업청
경영혁신기업 선정
기업 부설 연구소
R&D Center 발족
2010
중국 광주지사 설립
2007
2011한/중 합작회사
SUM MARKETING GROUP 출범
본사 R&D Center내 러시아 Insight
Team 구축
산업 통상 자원부의
글로벌 디자인 기업
역량 강화사업 선정
2012
2013산업통상자원부의
ATC 우수기술
연구센터 선정
제 50회 무역의 날,
이천만불 수출의 탑
수상
SI 이미지 반응조사
시스템 및 조사방법
국내 특허 및 PCT 국제 특허 출원
P&G 글로벌
에이전시 컨트랙트
KODIT 선정
라이징스타 기업
중소기업청 지정
기술혁신기업
2014
대한에이앤씨
� 북경�현지법인�설립
2002
2003� 국제�POP협회�
회원가입
(미국�POPAI)
L'OREAL
베스트�파트너십�선정
1993대한에이앤씨 설립
1999해외광고 사업부 발족
L'OREAL한국파트너 선정
1998
HISTORY
WORKS
2012
HANKOOK MASTERSGlobal SI Manual Guide
2011 2012
NESCAFE DOLCE GUSTOBus Shelter Advertisement / SI Guideline / OOH AD
2010
LG MOBILE SHOPGlobal SI Manual Guide
2013
2013
LS NETWORKS KIHU BI / SI Manual Guide
2014
GLSI Solution Toolkit
RECENT AWARDS
SK-II PITERA HOUSEPop-up Store Brand Guide
LG MOBILEL - Style BI Manual Guide
2004 [The Pop Show] Design Of The Time 04 Consumer Electronics / Entertainment Counter Display Permanent 부문 동상
수상
2005 Global Shop Oma에서 Philips와 L’oreal Hair Line 각각 은상과 동상 수상
/ [The Pop Show] Design Of The Times 05 전자부문에서 Philips 금상 수상
2006 Kellogg’s International 마케팅 어워드 BI Package 부분 ‘곡물 이야기’ 금상 수상
2010 삼성화재 스테이션 Good Design Award 선정 한국타이어 마스터즈 가이드라인 Good Design Award 선정
2011 Nescafe Dolce Gusto Store Identity GuidelineGood Design Award 선정 / Nescafe Dolce Gusto Special Bus Shelter Ad Good Design Award 최우수상 선정
2013 SK-Ⅱ Pitera House : Pop-Up Store Good Design Award 선정 / 원데이 아큐브 디파인Ⓡ UV 테스터 광고 Good Design Award 선정 / KIHU Brand Identity & Store Identity Guideline Set Good Design Award 선정
2014GLSI Toolkit : Good Design Award / IF Design Award / German Design Award / 디자인기술
혁신대상
WORKS
DAEHAN A&C Seoul
DAEHAN A&C Beijing
DAEHAN A&C Shanghai [Sum Marketing Group]
DAEHAN A&C Guangzhou
HEADQUARTERSSeoul, Korea
CHINA - BRANCHBeijing, Shanghai, Guangzhou
JOINT VENTURE COMPANY
[Sum Marketing Group] Shanghai
GLOBAL BRANCH
Resident Employee in Hà Nôi
WORKS MAJOR CLIENTS
WORKS ORGANIZATION
Insight Creative
Innovative Brand Communication
Procurement & Management
Moment Of Truth
DAEHAN Experience Laboratory
WORKS SERVICE
Marketing Research & Brand Consulting
Target Survey
FGI / FGD
Insight Analysis
Brand Audit
Brand Workshop
Brand Consulting
Brand Management
Marketing Planning & Brand Strategy
Branding Strategy
IMC Strategy
MPR Strategy
Digital Campaign
Experiential Contents
Space Marketing
Shopper Marketing
Promotion & Exhibition
Creative & Holistic Design
Brand Naming
Brand Slogan
Brand Design
Key Visual
Viral Contents
Digital Contents
IMC Campaign
Service Design
Space Design
In-store Tool Kit
Production & Global Management
Prototype
Installation
Inspection
Demonstration
Operation
Quality Control
Integrated Media Planning
Media Mix & Buying
New Media Development
Media Tracking
Media Analysis
Triple Media Management
C o n v e r g e n t D X S o l u t i o n s
B RA N D S H O P
&
F M O T
PRADA▶ Brand Shop
Our RoleSpace Strategy
Space Design
VM Design
Fixture detail design
Manufacture
Construction
SALOMON▶ Brand Shop
Our RoleExperiential Contents
Architecture Design / Space Marketing
Space Strategy / Space Design
VM Design / Contents Planning
Promotion Design / Media contents develop
Media installation / Visual Contents
In-store Tool Kit / Installation
Construction
EIGHT SECONDS▶ Brand Shop
Our Role
Space Strategy
Space Design / VM Design
Contents Planning / Promotion Design
Visual Contents / In-store Tool Kit
Installation / Construction
ETUDE HOUSE▶ Brand Shop
Our Role
Experiential Contents
Architecture Design
Space Marketing / Space Strategy
Space Design / VM Design
Contents Planning
Promotion Design
OLAY▶ Brand Shop
Our Role
Space Strategy
Space Planning
Design Concept Development
Design System Development
VM Manual Guide
LA CURE GOURMANDEOur Role
PR Strategy / Contents Planning
Key Message / Attraction Contents
Space Design / VM Design
Construction / Installation
PR Event / Digital Marketing
▶ Brand Shop
SK-II▶ Festive FMOT
Our RoleSpace Design
VM Design
Contents Planning
In-store Tool Kit
Construction
Installation
SK-II▶ OND FMOT
Our Role
VM Design
Promotion Design
Visual Contents
In-store Tool Kit
Installation
Our Role
Space Design
VM Design
Contents Planning
In-store Tool Kit
Construction
Installation
SK-II▶ FMOT VM
Our Role
Space Strategy
Space Design
VM Design
Contents Planning
Construction
BVLGARI▶ VM FMOT
E V E N T
&
P R O M O T I O N
SK-II Pop-up Store Pitera House Season 1
SK-II Pop-up Store Pitera House Season 3
SK-II Pop-up Store Pitera House Season 2
SK-II Pop-up Store Pitera House Season 4
SK-II▶ Pitera House Pop-up Store Our Role
Campaign Strategy
Contents Planning / Emblem
Key Message / Key Visual Asset
Development / Venue Setup / Space Design
Development / Attraction Contents
Trial Device / Art Collaboration
Co – Marketing / PR Event
Outdoor Activity / Digital Marketing
New Channel Sales Link
SK-II▶ Pop-up Store
Our RoleCampaign Strategy
Contents Planning
Emblem / Key Message
Key Visual Asset Development
Venue Setup / Space Design Development
Attraction Contents / Trial Device
Co – Marketing / PR Event
Digital Marketing
New Channel Sales Link
2
3
4
1
SK-II▶ Pitera House season 2 event
Our RoleContents Planning
Key Message
Design Developmen
Event Promotion Execution
Digital Marketing
Our RolePR Strategy
Experiential Contents
Shopper Marketing
Space Design / VM Design
Contents Planning
In-store Tool Kit / Construction
Installation / PR event
SK-II▶ Miracle Tree
SK-II▶ Miracle Tree Pictorial
Our RolePR Strategy
PR Event
VM Design
Attraction Contents
SK-II▶ Miracle Tree
Our RoleExperiential Contents
Shopper Marketing
Space Design / VM Design
Contents Planning
In-store Tool Kit / Construction
Installation
Our RoleContents Planning
Key Visual Asset Development
Venue Setup
Space Design Development
Attraction Contents / Trial Device
PR Event / Outdoor Activity
New Channel Sales Link
SK-II▶ Mega Event
Our Role
Space Strategy
Space Design
Promotion Design
Visual Contents
Installation
Construction
SK-II▶ Boutigue SPA
AVEENO▶ Brand Pop-up Store
Our RolePR Strategy /
Contents Planning /
Key Visual Asset Development /
Venue Setup /
Space Design Development /
Attraction Contents /
PR Activity / Art Collaboration /
Co – Marketing
PR Strategy / Contents Planning /
Key Visual Asset Development /
Venue Setup / Space Design De-
velopment /
Attraction Contents / PR Activity
Art Collaboration / Co – Marketing
NEUTROGENA▶ Play Winter Campaign
Our Role
Contents Planning
Key Message
Design Developmen
Event Promotion Execution
Digital Marketing
BLANCE & ECLARE▶ Pop-up Store Booth
Our Role
Experiential Contents
Space Strategy
Space Design / VM Design
Contents Planning / Visual Contents
In-store Tool Kit / Installation
Construction / PR event
▶ Christmas event
Our RoleSpace Strategy
Space Design
VM Design
Contents Planning
Construction
Installation
PR event
CARTIER
CARTIER▶ Valentaines Event Booth
Our RoleSpace Strategy
Visual Asset Development
Space Design
Construction
Installation
Activity Execution
▶ Mega Event Booth
Our Role
Contents Planning
Key Visual Asset Development
Venue Setup
Space Design Development
Attraction Contents
Trial Device
PR Event
CLARINS
▶ Color Me Rad Seoul Promotion
Our Role
Campaign Planning
Key Message
Design Development
Promotion Execution
Digital Marketing
NEUTROGENA
Our RoleCampaign Strategy
Contents Planning / Key Message
Key Visual Asset Development
Venue Setup / Space Design Development
Attraction Contents / Co – Marketing
PR Event / Outdoor Activity
Digital Marketing
New Channel Sales Link
▶ Winter Promotion & Brand Space
NEUTROGENA
CLEAN & CLEAR▶ BUS Promotion
Our RoleCampaign Strategy
Contents Planning / Key Message
Key Visual Asset Development
Channel Setup / Space Design
Development / Attraction Contents
Trial Device / Co – Marketing
PR Event / Digital Marketing
New Channel Sales Link
KOLON -COMMON GROUND▶ Brand Launch Showcase
Our Role
Experiential Contents
Space Strategy / Space Design
VM Design / Installation art
Contents Planning / Promotion Design
Visual Contents / Art Collaboration
Installation / Construction
PR event
SNOW LEOPARD▶ Brand Launch Showcase
Our Role
Key Message
Design Development
PR Event Operation
Digital Marketing
▶ OASIS Launch Showcase
ACUVUE Our Role
Key Message
Design Development
PR Event Operation
Digital Marketing
E X H I B I T I O N
▶ Seoul Motorshow_2013
Our Role
Experiential Contents
Space Strategy / Space Design
VM Design / Contents Planning
Visual Contents
Installation / Construction
HYUNDAI
▶ Beijing Motorshow_2012
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction
HYUNDAI
▶ Mias Motorshow_2013
HYUNDAI
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction
▶ Ganescom_2012
NEXON
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction
JYJ
Our Role
Experiential Contents
Space Strategy
Space Design
Contents Planning
Visual Contents
▶ Fan Exhibition_2012
▶ WCD Exhibition Booth
Our Role
Contents Planning
Key Message
Design Development
Costruction / Installation
Event Promotion Execution
NEUTROGENA
P & G▶ WCD Exhibition Booth
Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
Construction / Installation
Activity Execution
Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
Construction / Installation
Activity Execution
AVEENO▶ Exhibition & Brand Showroom
Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
VM Design
L’OREAL ▶ CBE Exhibition in CHINA
ACUVUE▶ Eye Define Studio 2.0 Potable Version
Our Role
Contents Planning
Key Message
Design Development
Digital Device Development
Digital Marketing
I D E N T I T Y
&
K E Y V I S U A L
MIZON▶ Brand Identity & Package System
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide
▶ Brand Identity & Package System
MIZON
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide
▶ Brand Identity & Package System
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide
MIZON
▶ GLSI Case
Design based on GLSI (Glocal Store Identity design toolkit) _Korean shop Design based on GLSI (Glocal Store Identity design toolkit) _Russia shop
Our Role
Brand Positioning
Brand Strategy
Design System Development
Space Strategy by GLSI
Space Design / VM Design
Contents Planning / Visual Contents
MIZON
GIORGIO ARMANI ▶ Cosmetic PR Tool Kit
Our Role
Contents Planning
Key Visual Asset Development
Key Message / Editorial
Package System Development
NEUTROGENA▶ Key Visual
Our Role
Communication Strategy
Creative Idea
Key Message Development
Visual Development
JOHNSON S̀▶ Key Visual
Our Role
Communication Strategy
Creative Idea
Key Message Development
Visual Development
WORKS
Thank you !
WORKS
BEIJING, China
Rm.2107, Block A, Focus Square, Fu Tong East Street No.6, Wangjing Area, Chaoyang District, Beijing China, P.T.100102Tel 86 10 8472 3360/61 Fax 86 10 8472 3076
SHANGHAI, China
A1406, 319 Xianxia Rd, Farglory, Shanghai, China, P.T. 200051 Tel 86 21 6235 1418
GUANGZHOU, China
Room No.1705, Building No.2D12,Lingnan New world, No.26 Jijun Street, Baishun South Road, Baiyun Avenue North, Guangzhou City, Guangdong Province, China P.T. 510440 Tel 86 20 6215 5706
SEOUL, Korea [Headquarters]
5F Choyang Annex, 5 Samil-daero 6-gil, Jung-gu Seoul, Korea Tel 82 2 2273 6000 Fax 82 2 2263 4032
