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Page 1: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

Zuberance  Whitepaper  >  September  2012

The Busiіness Case for Advocacy How Advocate Marketiіng Helps You Cost-Effectiіvely

Acquiіre New Customers

Page 2: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

 

Page 3: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

THE  BUSINESS  CASE  FOR  ADVOCACY

‘‘ ‘‘

Usiіng Busiіness Case Analysiіs

A1

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“Should  we  take  budget  dollars  from  paid  

Page 4: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

Busiіness Case for Advocacy

 

 

  OKAY!OKAY!BUY THIS!BUY THIS!

Page 5: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

1. Advocates make money for you by helpiіng

you get new customers.

   

+ =

Page 6: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

 

Page 7: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

   

 

           

Page 8: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

THE  BUSINESS  CASE  FOR  ADVOCACY

Page 9: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

2. Advocates save you money by loweriіng

customer acquiіsiіtiіon costs.

Page 10: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

©  Copyright  2012,  Zuberance,  Inc.  All  rights  reserved

THE  BUSINESS  CASE  FOR  ADVOCACY

3. Advocate marketiіng iіs a miіniіmum 10X

more cost-effectiіve than tradiіtiіonal marketiіng.

Page 11: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

THE  BUSINESS  CASE  FOR  ADVOCACY

 

Page 12: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers
Page 13: The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers

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