The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New...
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Zuberance Whitepaper > September 2012 The Busness Case for Advocacy How Advocate Marketng Helps You Cost-Effectvely Acqure New Customers LJ ZŽď &ƵŐŐĞƩĂ &ŽƵŶĚĞƌ Θ K ƵďĞƌĂŶĐĞ ĂŶĚ ĂƵƚŚŽƌ ƌĂŶĚ ĚǀŽĐĂƚĞƐ dƵƌŶŝŶŐ ŶƚŚƵƐŝĂƐƟĐ ƵƐƚŽŵĞƌƐ ŝŶƚŽ Ă WŽǁĞƌĨƵů DĂƌŬĞƟŶŐ &ŽƌĐĞ ;tŝůĞLJ ϮϬϭϮͿ
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Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your business. Depending on the number of your Advocates and your customers’ the lifetime value, this may be worth several millions of dollars. And since you don’t need to pay authentic Advocates, the cost of acquiring customers via advocacy is dramatically less – about 50 percent less in many cases – compared to traditional marketing programs like paid media advertising.
Transcript of The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New...
Zuberance Whitepaper > September 2012
The Busiіness Case for Advocacy How Advocate Marketiіng Helps You Cost-Effectiіvely
Acquiіre New Customers
THE BUSINESS CASE FOR ADVOCACY
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Usiіng Busiіness Case Analysiіs
A1
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“Should we take budget dollars from paid
© Copyright 2012, Zuberance, Inc. All rights reserved
THE BUSINESS CASE FOR ADVOCACY
Busiіness Case for Advocacy
OKAY!OKAY!BUY THIS!BUY THIS!
© Copyright 2012, Zuberance, Inc. All rights reserved
THE BUSINESS CASE FOR ADVOCACY
1. Advocates make money for you by helpiіng
you get new customers.
+ =
© Copyright 2012, Zuberance, Inc. All rights reserved
THE BUSINESS CASE FOR ADVOCACY
© Copyright 2012, Zuberance, Inc. All rights reserved
THE BUSINESS CASE FOR ADVOCACY
THE BUSINESS CASE FOR ADVOCACY
© Copyright 2012, Zuberance, Inc. All rights reserved
THE BUSINESS CASE FOR ADVOCACY
2. Advocates save you money by loweriіng
customer acquiіsiіtiіon costs.
© Copyright 2012, Zuberance, Inc. All rights reserved
THE BUSINESS CASE FOR ADVOCACY
3. Advocate marketiіng iіs a miіniіmum 10X
more cost-effectiіve than tradiіtiіonal marketiіng.
THE BUSINESS CASE FOR ADVOCACY
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