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CG companies experience 70-90%
failure rates in retail execution
The average out-of-stock rate can be as high
as 30%
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Companies increased trade spending by 33% from 2010-2015
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RTB=Of consumers research online before making an in-store purchase
Of consumers prefer brands available through multiple channels
PNB=Of consumers use their mobile phones while shopping
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Companies spend average 12% per dollar sales on promotions
Each year, $818 billion is lost
to preventable shelf-level issues
Of consumers believe private store brands have the same quality and value as national brands
75%
53%
55%
Of top 100 CPG categories, private label volume share has increased
Of consumers who can’t find a promoted product either abandon the purchase or buy from a competitor
Effective technology solutions can free up to 40% of sales force resources to cover more stores and focus on high-value activity
“Modest improvements in retail execution compliance coupled with a focus on higher-value promotions can enable an incremental $150MMin sales.”
--Quri, 2014
Optimize Field Resources Leverage Management Insight Maximize Consumer Satisfaction
Find out more at https://www.oracle.com/applications/customer-experience/sales/index.html
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Modernize Your Retail Execution
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-- Bain, 2014
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