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CG companies experience 70-90%

failure rates in retail execution

The average out-of-stock rate can be as high

as 30%

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Companies increased trade spending by 33% from 2010-2015

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RTB=Of consumers research online before making an in-store purchase

Of consumers prefer brands available through multiple channels

PNB=Of consumers use their mobile phones while shopping

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Companies spend average 12% per dollar sales on promotions

Each year, $818 billion is lost

to preventable shelf-level issues

Of consumers believe private store brands have the same quality and value as national brands

75%  

53%

55%

Of top 100 CPG categories, private label volume share has increased

Of consumers who can’t find a promoted product either abandon the purchase or buy from a competitor

Effective technology solutions can free up to 40% of sales force resources to cover more stores and focus on high-value activity

“Modest improvements in retail execution compliance coupled with a focus on higher-value promotions can enable an incremental $150MMin sales.”

--Quri, 2014

Optimize Field Resources Leverage Management Insight Maximize Consumer Satisfaction

Find out more at https://www.oracle.com/applications/customer-experience/sales/index.html

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Modernize Your Retail Execution

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-- Bain, 2014