104.1 KRBE is Houston’s #1 Hit Music Station
104.1 KRBE – home of The Roula & Ryan Show, live and local,featuring Roula & Ryan’s Roses every Thursday morning &Houston’s Heroes (our ongoing community/charitable initiative)
104.1 KRBE emphasizes variety in music...blending pop, modernrock, rhythmic hits, popular alternative, & dance music! KRBE’smusic is determined by extensive music research includingSoundscan music sales information, daily phone research, accuraterequest logs, focus groups & perceptual listener studies
104.1 KRBE has personality & heritage in Houston. KRBE hasdominated radio in Houston since the 1970’s, keeping the sameformat over the past 25 years
104.1 KRBE has 100,000 watts of power, with a signal covering 12counties in the Houston total survey areacounties in the Houston total survey area
104.1 KRBE reaches more than a million potential customers eachweek with 1,356,500 listeners (Arbitron, Mar ’09, M-Su 6a-12a P12+Cume)
104.1 KRBE listeners mirror the ethnic diversity of the Houstonmarketplace
104.1 KRBE successfully combines on-air promotional excitementwith on-going aggressive & ambitious marketing campaigns IE:Shoesday! Free Gas Friday!
104.1 KRBE offers you a multi-media marketing strategy includingradio advertising, direct mail/e-mail, database marketing, a loyaltyprogram (104 Card/KRBE Insider), an interactive website(www.104krbe.com), Internet Radio/Streaming Audio, podcasting,text messaging campaigns, My Video and event marketing (ie: JingleJam, Marriage Madness, Summer Beach Series, Friday Night HookUps, Studio 104 performances, Darke Pavilion, Moscow Ballet &more.)
KRBE Top Plays Week of 4/30/09-5/6/09
Rank Artist Title
1 All American Rejects Gives You Hell
2 Taylor Swift Love Story
3 Lady GaGa Poker Face
4 Shinedown Second Chance
5 Pink Sober
6 Fray You Found Me
7 Kelly Clarkson My Life Would Suck Without You
8 Jesse McCartney How Do You Sleep?
9 Britney Spears Circus
10 Beyonce Halo
11 Nickelback Gotta Be Somebody
12 Miley Cyrus The Climb
13 O.A.R. Shattered (Turn This Car Around)
14 Rob Thomas Her Diamonds
15 Black Eyed Peas Boom Boom Pow
16 Gavin DeGraw In Love With A Girl
17 Offspring Kristy, Are You Doing Okay?17 Offspring Kristy, Are You Doing Okay?
18 Ne-Yo Closer
19 Matt Nathanson Come On Get Higher
20 Jesse McCartney Leavin
21 OneRepublic Stop and Stare
22 ColdPlay Viva La Vida
23 Lady GaGa ft. Colby O’Donis Just Dance
24 Natasha Bedingfield Pocket Full Of Sunshine
25 Pink Pease Don’t Leave Me
26 Flo Rida Right Round
27 Kelly Clarkson I Do Not Hook Up
28 Jason Mraz I’m Yours
29 Ne-Yo Mad
30 Daughtry Feels Like Tonight
31 Sara Bareilles Love Song
32 Jamie Foxx ft. T-Pain Blame it
33 T.I. ft. Justin Timberlake With You
34 All American Rejects The Wind Blows
35 Akon Beautiful
36 OneRepublic ft. Timbaland Apologize
37 David Cook Time Of My Life
38 Akon Right Now (Na Na)
39 Beyonce Single Ladies (Put A Ring On It)
40 Chris Brown With You
When looking at the ethnic break out of the Houston Market people ages 18+, Vs. KRBE’s ethnic breakout, they
are nearly identical!
How to read: 30% of the Houston market are of Hispanic decent,
whereas 34% of KRBE’s listeners are of Hispanic decent.
Hispanic
34%
Other
2%
Source: Scarborough Mar ’08 – Feb ‘09
M-Sun 6A-12M
Metro Cume Persons 18+
White
52%
Black
13%
Asian
3%
Hispanic
30%
Other
2%
White
48%
Black
10%
Asian
6%
34%
KRBE-FM Listener Profile
KRBE-FM Target Persons Adults 12+
46%
55%
Male Female
Gender Composition
15% 16%
21%24%
14%
10%
12-17 18-24 25-34 35-44 45-54 55+
Age Composition
Education Composition Ethnic Composition
KRBE Cume Persons – 1,356,500
13%
26%
36%
25%
<HS Grad HS Grad Some
College
College
Grad+
Education Composition
48%
10%6%
34%
2%
White Black Asian Hispanic Other
Ethnic Composition
10%
31%
15%
44%
<$25K $25K-$50K $50K-75K $75K+
Household Income Composition38%
24% 24%
14%
None One Two Three+
# of Children Composition
Source: Arbitron Mar ‘09, Metro, Mon-Sun 6A-12M, P12+ • Scarborough Mar ’08 – Feb ’09 P18+
Number of Children
under 17 in Household
Household Income
10% 10%
20%15%
44%
<$25K $25K-$35K $35K-$50K $50K-75K >75K
Do you want to know what the typical 104.1 KRBE listener looks like? 44% make $75K+, 24% have 1 child, 25% have a
college degree & 64% own their own home!
Source: Scarborough Mar ’08 – Feb ‘09
M-Sun 6A-12M
Metro Cume Persons 18+
Education
13%
26%
36%
25%
Less than
12th Grade
High
School
Graduate
Some
College
College
Degree +
under 17 in Household38%
24% 24%
14%
None 1 2 3+
Home Ownership
64%
25%
11%
Own Rent Other
Event Attended # of KRBE listeners
Art Museum 188,646
Circus 66,311
Comedy Clubs 120,399
Country Music Concert 122,235
Dance or Ballet Performance 103,577
Galveston Beaches 412,474
Houston Astros Baseball Game 274,802
Houston Livestock Show & Rodeo 311,571
Source: Scarborough Mar ’08 – Feb ‘09M-Sun 6A-12M
Metro Cume Persons 18+
Kemah Boardwalk 311,271
Live Theater 203,270
Moody Gardens 161,261
Museum of Natural Science/IMAX 296,479
Rock Concert 133,850
Space Center Houston 124,529
The Strand 131,804
Zoo 425,880
Any Professional Sporting Event 580,882
Nightclubs 189,882
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