Gary Evans – 713-260-4485

104.1 KRBE is Houston’s #1 Hit Music Station

104.1 KRBE – home of The Roula & Ryan Show, live and local,featuring Roula & Ryan’s Roses every Thursday morning &Houston’s Heroes (our ongoing community/charitable initiative)

104.1 KRBE emphasizes variety in music...blending pop, modernrock, rhythmic hits, popular alternative, & dance music! KRBE’smusic is determined by extensive music research includingSoundscan music sales information, daily phone research, accuraterequest logs, focus groups & perceptual listener studies

104.1 KRBE has personality & heritage in Houston. KRBE hasdominated radio in Houston since the 1970’s, keeping the sameformat over the past 25 years

104.1 KRBE has 100,000 watts of power, with a signal covering 12counties in the Houston total survey areacounties in the Houston total survey area

104.1 KRBE reaches more than a million potential customers eachweek with 1,356,500 listeners (Arbitron, Mar ’09, M-Su 6a-12a P12+Cume)

104.1 KRBE listeners mirror the ethnic diversity of the Houstonmarketplace

104.1 KRBE successfully combines on-air promotional excitementwith on-going aggressive & ambitious marketing campaigns IE:Shoesday! Free Gas Friday!

104.1 KRBE offers you a multi-media marketing strategy includingradio advertising, direct mail/e-mail, database marketing, a loyaltyprogram (104 Card/KRBE Insider), an interactive website(www.104krbe.com), Internet Radio/Streaming Audio, podcasting,text messaging campaigns, My Video and event marketing (ie: JingleJam, Marriage Madness, Summer Beach Series, Friday Night HookUps, Studio 104 performances, Darke Pavilion, Moscow Ballet &more.)

KRBE Top Plays Week of 4/30/09-5/6/09

Rank Artist Title

1 All American Rejects Gives You Hell

2 Taylor Swift Love Story

3 Lady GaGa Poker Face

4 Shinedown Second Chance

5 Pink Sober

6 Fray You Found Me

7 Kelly Clarkson My Life Would Suck Without You

8 Jesse McCartney How Do You Sleep?

9 Britney Spears Circus

10 Beyonce Halo

11 Nickelback Gotta Be Somebody

12 Miley Cyrus The Climb

13 O.A.R. Shattered (Turn This Car Around)

14 Rob Thomas Her Diamonds

15 Black Eyed Peas Boom Boom Pow

16 Gavin DeGraw In Love With A Girl

17 Offspring Kristy, Are You Doing Okay?17 Offspring Kristy, Are You Doing Okay?

18 Ne-Yo Closer

19 Matt Nathanson Come On Get Higher

20 Jesse McCartney Leavin

21 OneRepublic Stop and Stare

22 ColdPlay Viva La Vida

23 Lady GaGa ft. Colby O’Donis Just Dance

24 Natasha Bedingfield Pocket Full Of Sunshine

25 Pink Pease Don’t Leave Me

26 Flo Rida Right Round

27 Kelly Clarkson I Do Not Hook Up

28 Jason Mraz I’m Yours

29 Ne-Yo Mad

30 Daughtry Feels Like Tonight

31 Sara Bareilles Love Song

32 Jamie Foxx ft. T-Pain Blame it

33 T.I. ft. Justin Timberlake With You

34 All American Rejects The Wind Blows

35 Akon Beautiful

36 OneRepublic ft. Timbaland Apologize

37 David Cook Time Of My Life

38 Akon Right Now (Na Na)

39 Beyonce Single Ladies (Put A Ring On It)

40 Chris Brown With You

When looking at the ethnic break out of the Houston Market people ages 18+, Vs. KRBE’s ethnic breakout, they

are nearly identical!

How to read: 30% of the Houston market are of Hispanic decent,

whereas 34% of KRBE’s listeners are of Hispanic decent.

Hispanic

34%

Other

2%

Source: Scarborough Mar ’08 – Feb ‘09

M-Sun 6A-12M

Metro Cume Persons 18+

White

52%

Black

13%

Asian

3%

Hispanic

30%

Other

2%

White

48%

Black

10%

Asian

6%

34%

KRBE-FM Listener Profile

KRBE-FM Target Persons Adults 12+

46%

55%

Male Female

Gender Composition

15% 16%

21%24%

14%

10%

12-17 18-24 25-34 35-44 45-54 55+

Age Composition

Education Composition Ethnic Composition

KRBE Cume Persons – 1,356,500

13%

26%

36%

25%

<HS Grad HS Grad Some

College

College

Grad+

Education Composition

48%

10%6%

34%

2%

White Black Asian Hispanic Other

Ethnic Composition

10%

31%

15%

44%

<$25K $25K-$50K $50K-75K $75K+

Household Income Composition38%

24% 24%

14%

None One Two Three+

# of Children Composition

Source: Arbitron Mar ‘09, Metro, Mon-Sun 6A-12M, P12+ • Scarborough Mar ’08 – Feb ’09 P18+

Number of Children

under 17 in Household

Household Income

10% 10%

20%15%

44%

<$25K $25K-$35K $35K-$50K $50K-75K >75K

Do you want to know what the typical 104.1 KRBE listener looks like? 44% make $75K+, 24% have 1 child, 25% have a

college degree & 64% own their own home!

Source: Scarborough Mar ’08 – Feb ‘09

M-Sun 6A-12M

Metro Cume Persons 18+

Education

13%

26%

36%

25%

Less than

12th Grade

High

School

Graduate

Some

College

College

Degree +

under 17 in Household38%

24% 24%

14%

None 1 2 3+

Home Ownership

64%

25%

11%

Own Rent Other

Event Attended # of KRBE listeners

Art Museum 188,646

Circus 66,311

Comedy Clubs 120,399

Country Music Concert 122,235

Dance or Ballet Performance 103,577

Galveston Beaches 412,474

Houston Astros Baseball Game 274,802

Houston Livestock Show & Rodeo 311,571

Source: Scarborough Mar ’08 – Feb ‘09M-Sun 6A-12M

Metro Cume Persons 18+

Kemah Boardwalk 311,271

Live Theater 203,270

Moody Gardens 161,261

Museum of Natural Science/IMAX 296,479

Rock Concert 133,850

Space Center Houston 124,529

The Strand 131,804

Zoo 425,880

Any Professional Sporting Event 580,882

Nightclubs 189,882