1 Copyright © 2014 Tata Consultancy Services Limited
Forum TCS Retail Insights September 2014, Issue 4
2 ForumTCS Retail Insights, Sep 2014, Issue 4
Make Brick-and-Mortar Stores your ‘Doyenne’ of channels. Leverage the
‘Digital Five Forces’ to ‘Reimagine’ your Stores.
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Contents1. Reimagining Retail: The Digital Imperative
2. Restore the Store: Strategies for Brick-and-Mortar Survival and Resurgence
3. The Dawn of Digidexterous Stores - A Perspective on the Future of Stores
4. Universal Store Commerce: More than a Digital Experience
5. Global Retail CIO Agenda 2014: Taking on the Digital Paradigm Shift
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ForumTCS Retail Insights, Sep 2014, Issue 4
4 ForumTCS Retail Insights, Sep 2014, Issue 4
Reimagining Retail: The Digital Imperative
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Reimagining Retail: The Digital Imperative
KEY FINDINGS:
• Digital Reimagination represents a tectonic change in the way business is done.
Digital Reimagination is key for retailers to stay relevant in this digital consumer
economy
• Leverage the power of the digital five forces -Big Data and analytics, mobility and
pervasive computing, cloud computing, social media, and Artificial Intelligence and
robotics - to reimagine your business
• Reimagine your business processes, models, channels, products and services, and
workspaces to realize the true power of Digital Reimagination
ForumTCS Retail Insights, Sep 2014, Issue 4
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6 ForumTCS Retail Insights, Sep 2014, Issue 4
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Restore the Store: Strategies for Brick-and-Mortar Survival and Resurgence
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Restore the Store: Strategies for Brick-and-Mortar Survival and Resurgence
KEY FINDINGS:
• Brick-and-mortar retailers are struggling to keep stores alive and relevant. Shift
your focus from mere survival to revival
• Success of retail ecosystem is highly dependent on store operation’s efficiency and
effectiveness
• The key to resurgence of brick-and-mortar store lies in the successful emulation of
mother nature’s tactics
ForumTCS Retail Insights, Sep 2014, Issue 4
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8 ForumTCS Retail Insights, Sep 2014, Issue 4
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The Dawn of Digidexterous Stores: A Perspective on the Future of Stores
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The Dawn of Digidexterous Stores: A Perspective on the Future of Stores
KEY FINDINGS:
• Raise the bar of customer experience and engagement. Build ‘Digidexterous stores’
powered by intelligent digital technologies
• Digidexterous stores can help build a symbiotic relationship between store entities
and the new age digital customer
• Transform stores into curated spots meant for the creative exchange of ideas with
entertainment embedded into the shopping journey
ForumTCS Retail Insights, Sep 2014, Issue 4
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Universal Store Commerce: More than a Digital Experience
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Universal Store Commerce: More than a Digital Experience
KEY FINDINGS:
• Retailers need to create a single agile brand experience, orchestrating seamless
customer experiences across all touch points
• To stay competitive, the physical store needs to digitally morph itself into a real-
time online channel
• Building a channel agnostic, service-oriented solution that integrates seamlessly
with disparate IT ecosystems may be the answer for retailers aspiring for
consistent omni-channel experience
ForumTCS Retail Insights, Sep 2014, Issue 4
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12 ForumTCS Retail Insights, Sep 2014, Issue 4
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Global Retail CIO Agenda 2014: Taking on the Digital Paradigm Shift
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Global Retail CIO Agenda 2014: Taking on the Digital Paradigm Shift*
KEY FINDINGS:
• Digital forces are disrupting retail; Mobile will change retail business
• Retailers will adopt cloud to transform their core retail businesses
• Despite Big Data strategies, retailers struggle to deliver actionable insights
• Retail CIOs struggle to derive business value from technology innovation
• Shortage of talent is dampening retailers’ digital reimagination dreams
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*Based on survey of 192 senior retail executives as part of the TCS Study: ‘The Global Agenda of Retail CIOs’
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