Emerging Technologies in Higher Education: Privacy in Social Media

Learning Assignments

by Kathleen Jo

Community Manager for the

National University System

Table of Contents

• Programs and Social Media Platforms

• Educate Your Students

• Guidelines

• Privacy for All

• The Devil’s Advocate

• Questions

SOCIAL MEDIA PLATFORMS Which social media platforms make sense for which programs.

Facebook

Programs • Marketing • Public Relations • Crisis Communications Example • Unprecedented outage

left millions in the dark http://www.utsandiego.com/news/2011/sep/08/widespread-power-outages-across-san-diego-county/

Twitter

Programs • Journalism • Homeland Security and

Emergency Management • Business Continuity • Crisis Communications Example • When disaster struck Japan,

Google and Twitter became tech first responders http://www.mercurynews.com/business/ci_21870944/when-disaster-struck-japan-google-and-twitter-became

Blogging

Programs • Public Relations • Marketing • English • Almost any program you

can imagine Example • School of Health and

Human http://schoolofhealthandhumanservicesblog.blogspot.com/

Forums

Programs • Psychology • Sociology • Engineering • Anthropology Examples • Customer Service /

Technical Support http://forums.verizon.com

• Social Community http://nucommons.nu.edu

EDUCATE YOUR STUDENTS Knowledge is power, especially when it comes to social media.

Things to Teach Your Students About Social Media

• Social media posts live FOREVER online and can follow you where ever you go – http://mashable.com/2011/06/16

/weinergate-social-media-job-loss/

• Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, According to New CareerBuilder Survey – http://www.prnewswire.com/ne

ws-releases/thirty-seven-percent-of-companies-use-social-networks-to-research-potential-job-candidates-according-to-new-careerbuilder-survey-147885445.html

Ashley Payne

Things to Teach Your Students About Social Media

• Having a personal profile on social media *** IS NOT *** the same as representing a Company or Brand professionally

• There is no difference between your personal life and public life if you choose to utilize social media

• Anything you say or post can be SEEN BY EVERYONE

Things to Teach Your Students About Social Media

• What you post, tweet, list, name, or pin will reflect on your reputation

• Basic rules of communication still apply – Talking to yourself

– Negativity

– Positivity

– “Please” “Thank you” “You’re welcome”

Things to Teach Your Students About Social Media

• Personal Issues – TMI (Too Much Information)

• Expect the best and worst that humanity has to offer – Friendship – Love – Altruism – Hate speech – Profanity – Obscene images – And vice versa in regards to your

reputation

GUIDELINES How to protect your students’ privacy.

Guidelines

• Have students create social media accounts that have nothing to do with their personal accounts – Do not use their real names – Create different email address – Do not use NU in the

username – Reputation, reputation,

reputation

• Why – Protect the student’s real

name (FERPA) – Mindset – Risk Mitigation – Anonymity

Guidelines

• Never correct a student out in public – Private critiques via social

platform when possible

– Email

– Phone call

– Messenger bird

• Why – Best practice

– Grading critiques (FERPA)

Guidelines

• Use student aliases when speaking to them publically on any social media platform whenever possible – @NUHSEM vs. Dr.

Goldberg – Some platforms this is

not possible, e.g. LinkedIn

• Why – Protect the student’s real

name (FERPA)

Guidelines

• Never, ever speak about grades on social media

Why

• Grades and grade results are protected under FERPA laws

Guidelines

• Confirmation that a student is attending our institution via a social media post

Why

• FERPA

PRIVACY FOR ALL How to protect your privacy and the privacy of the institution.

Privacy for Faculty

• It is recommended that you do not friend students with your personal profile on any social media platform

• Teacher fired over ‘friending’ – http://www.boston.com/news

/local/articles/2011/05/26/facebook_misstep_gets_abington_substitute_teacher_fired/

Recommendation • Create a social media profile on

each platform ONLY for the purposes of teaching

• Do not use this account to post personal information EVER

Privacy for the Employer

• Below is an excerpt from our Social Media Guidelines for National University System Administrators

• Leaking a new product launch • The faculty’s employer has the right to privacy as well • Accreditation

Privacy for the Employer

• Another excerpt from our Social Media Guidelines for National University System Administrators

• It’s not new news anymore once it is leaked • The University no longer has the ability to make a “big splash” with a new

product announcement

THE DEVIL’S ADVOCATE Some answers to some questions.

Proof of Ownership

• What if a student needs to prove that their “alias” account is really theirs? – Private messaging

– What’s the secret password?

– Make a post with the secret password

– Change a picture

Crisis Situation

• What if a student gets involved in a crisis situation in social media? – Trial by fire, this is social

media after all – Failure is an option – Reiterate that this is a

part of the course

• 11 Biggest Social Media Disasters of 2012 – http://mashable.com/20

12/11/25/social-media-business-disasters-2012/

Friend Request Refusal

• Is there a canned response that I can use to politely refuse a student’s friend request?

– Why yes there is, I’m glad you asked

Hi (first name),

Due to a new National University

System social media policy, I am not

allowed to accept friend requests

from students, prospective students,

or alumni of the National University

System. Thank you for your

understanding in this matter.

Regards,

_______

QUESTIONS Was there something I missed?

Contact Information

• http://twitter.com/thekathleenjo