Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments
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Transcript of Emerging Technologies in Higher Education - Privacy in Social Media Learning Assignments
Emerging Technologies in Higher Education: Privacy in Social Media
Learning Assignments
by Kathleen Jo
Community Manager for the
National University System
Table of Contents
• Programs and Social Media Platforms
• Educate Your Students
• Guidelines
• Privacy for All
• The Devil’s Advocate
• Questions
SOCIAL MEDIA PLATFORMS Which social media platforms make sense for which programs.
Programs • Marketing • Public Relations • Crisis Communications Example • Unprecedented outage
left millions in the dark http://www.utsandiego.com/news/2011/sep/08/widespread-power-outages-across-san-diego-county/
Programs • Journalism • Homeland Security and
Emergency Management • Business Continuity • Crisis Communications Example • When disaster struck Japan,
Google and Twitter became tech first responders http://www.mercurynews.com/business/ci_21870944/when-disaster-struck-japan-google-and-twitter-became
Blogging
Programs • Public Relations • Marketing • English • Almost any program you
can imagine Example • School of Health and
Human http://schoolofhealthandhumanservicesblog.blogspot.com/
Forums
Programs • Psychology • Sociology • Engineering • Anthropology Examples • Customer Service /
Technical Support http://forums.verizon.com
• Social Community http://nucommons.nu.edu
EDUCATE YOUR STUDENTS Knowledge is power, especially when it comes to social media.
Things to Teach Your Students About Social Media
• Social media posts live FOREVER online and can follow you where ever you go – http://mashable.com/2011/06/16
/weinergate-social-media-job-loss/
• Thirty-Seven Percent of Companies Use Social Networks to Research Potential Job Candidates, According to New CareerBuilder Survey – http://www.prnewswire.com/ne
ws-releases/thirty-seven-percent-of-companies-use-social-networks-to-research-potential-job-candidates-according-to-new-careerbuilder-survey-147885445.html
Ashley Payne
Things to Teach Your Students About Social Media
• Having a personal profile on social media *** IS NOT *** the same as representing a Company or Brand professionally
• There is no difference between your personal life and public life if you choose to utilize social media
• Anything you say or post can be SEEN BY EVERYONE
Things to Teach Your Students About Social Media
• What you post, tweet, list, name, or pin will reflect on your reputation
• Basic rules of communication still apply – Talking to yourself
– Negativity
– Positivity
– “Please” “Thank you” “You’re welcome”
Things to Teach Your Students About Social Media
• Personal Issues – TMI (Too Much Information)
• Expect the best and worst that humanity has to offer – Friendship – Love – Altruism – Hate speech – Profanity – Obscene images – And vice versa in regards to your
reputation
GUIDELINES How to protect your students’ privacy.
Guidelines
• Have students create social media accounts that have nothing to do with their personal accounts – Do not use their real names – Create different email address – Do not use NU in the
username – Reputation, reputation,
reputation
• Why – Protect the student’s real
name (FERPA) – Mindset – Risk Mitigation – Anonymity
Guidelines
• Never correct a student out in public – Private critiques via social
platform when possible
– Phone call
– Messenger bird
• Why – Best practice
– Grading critiques (FERPA)
Guidelines
• Use student aliases when speaking to them publically on any social media platform whenever possible – @NUHSEM vs. Dr.
Goldberg – Some platforms this is
not possible, e.g. LinkedIn
• Why – Protect the student’s real
name (FERPA)
Guidelines
• Never, ever speak about grades on social media
Why
• Grades and grade results are protected under FERPA laws
Guidelines
• Confirmation that a student is attending our institution via a social media post
Why
• FERPA
PRIVACY FOR ALL How to protect your privacy and the privacy of the institution.
Privacy for Faculty
• It is recommended that you do not friend students with your personal profile on any social media platform
• Teacher fired over ‘friending’ – http://www.boston.com/news
/local/articles/2011/05/26/facebook_misstep_gets_abington_substitute_teacher_fired/
Recommendation • Create a social media profile on
each platform ONLY for the purposes of teaching
• Do not use this account to post personal information EVER
Privacy for the Employer
• Below is an excerpt from our Social Media Guidelines for National University System Administrators
• Leaking a new product launch • The faculty’s employer has the right to privacy as well • Accreditation
Privacy for the Employer
• Another excerpt from our Social Media Guidelines for National University System Administrators
• It’s not new news anymore once it is leaked • The University no longer has the ability to make a “big splash” with a new
product announcement
THE DEVIL’S ADVOCATE Some answers to some questions.
Proof of Ownership
• What if a student needs to prove that their “alias” account is really theirs? – Private messaging
– What’s the secret password?
– Make a post with the secret password
– Change a picture
Crisis Situation
• What if a student gets involved in a crisis situation in social media? – Trial by fire, this is social
media after all – Failure is an option – Reiterate that this is a
part of the course
• 11 Biggest Social Media Disasters of 2012 – http://mashable.com/20
12/11/25/social-media-business-disasters-2012/
Friend Request Refusal
• Is there a canned response that I can use to politely refuse a student’s friend request?
– Why yes there is, I’m glad you asked
Hi (first name),
Due to a new National University
System social media policy, I am not
allowed to accept friend requests
from students, prospective students,
or alumni of the National University
System. Thank you for your
understanding in this matter.
Regards,
_______
QUESTIONS Was there something I missed?
Contact Information
• http://twitter.com/thekathleenjo