The Celemi Message Platform
Our Message Platform
A message platform will serve as an internal
reference document for everyone at Celemi –
including the people that join our team after today.
It is a platform for our communication
It will answer the questions what, why, and how.
Our Values
Committed OpenTrustingCreative
We are committed to all of our stakeholders –
our customers, our fellow colleagues, our
partners, our suppliers and our owners.
We are committed to delivering exceptional value.
We are perceptive, reliable and business minded.
We build and maintain relationships.
We understand the conditions in place.
We look beyond our own part of the process.
We take responsibility through to the end.
We keep our promises and promise what we can keep.
What we mean by Committed
We are open-minded and communicate in
a fair and straightforward way.
We collaborate and encourage teamwork.
We communicate expectations on behavior,
performance and rewards in a clear way.
We listen and take appropriate action.
We share the reasoning behind our decisions with others.
We have simple, clear and logical processes
and policies, supporting involvement.
We are not afraid to voice any issues and concerns.
We are open to new and exciting ventures.
We like breaking new ground.
At Celemi, there is a supportive culture that gets the best out of
everyone. We collaborate with each other. We cooperate between
our disciplines as well as with external organisations and people.
We are open in the sense that we try to be transparent -
internally. This means that we aim to operate in a way that
makes it easy for others to see what actions we perform.
What we mean by Open
We trust in people’s abilities, and respect the
competencies and responsibilities of others.
We encourage individuals to take the initiative and ownership.
We show respect and care for individuals.
We empower people to become self confident,
creative and independent.
What we mean by Trusting
We strive for new, bold ideas and perspectives – we live and breathe creativity.
We are open to new perspectives on things.
We are not afraid to challenge our client’s brief.
We are specialists in exformation.
We go for simplicity and clarity.
We seek inspiration from many different areas.
We have a physical work environment that inspire creativity.
We make people feel invited.
Our texts reflect empathy.
We do not use “school book” instructions.
We write short and simple.
What we mean by Creative
Mission statement
We use The Power of Learning and serious fun to move people and organizations to higher levels of performance.
Our Vision
We are the Global Leader in Creating Value through Engaging Learning Methods.
We strive to be (the) thought leader in engaging learning methods. Together with our customers, we “created this space” and “continue to develop this” by challenging ourselves and be challenged by our customers. (?)
We attract the most talented people and partner organizations to work with us. Financially, we want to be the fastest growing change and learning company with the highest turnover and margin in the industry.
At the core of our methodology and our philosophy, The Power of Learning, is the ability for people to create their own learning through:
Exploration and Discovery
Interactivity between people
Competition
Customers We empower people with insight to become more effective. We empower the organization to change through aligning, engaging, and empowering their people to move in the same direction.
CSP’sProviding leading solutions and a global network to help grow your business.
EmployeesWe provide an opportunity for growth and learning.
OwnersWe continuously grow our business, hence increasing the value of the company.
Leadership
Engaged Learning
Values
At Celemi, we are passionate about making
change happen. Our learning solutions engage
people’s hearts, minds, and hands, so that they
can, and want to, make a difference – leading
to desired results for your organization.
We’ve designed Serious Games
since 1985, helping clients move their
people and guiding their organizations
towards higher performance.
We have offices in Sweden, the United
States and in China as well as partners in
more than seventy countries worldwide.
We work with leaders all over the world
– Siemens, IKEA, Skanska, Airbus
Group, and BASF are clients of ours.
Find out more: www.celemi.com
Aligning, empowering and enabling
– to make change happen.
Who we are
Positioning statement
We help our clients implement change, using business simulations and experiential learning.
Managing Change
To make change happen, we create simulations that help companies involve people’s hearts, minds, and hands.
This way, people feel motivated and engaged to change their mindset and move in the same direction, leading the organization to higher levels of performance.
Our learning journeys appeal to the whole person; they touch the heart, engage the mind and activate the hand.
What we mean by Touch the heart
It takes courage to face change. People need
to feel motivated – emotionally as well as
intellectually – to take on new challenges.
To learn, people must feel and be
engaged. It is when we awaken people’s
curiosity that they will truly learn.
We believe that we have to inspire people’s
desire to learn, so that they feel inspired to
acquire new knowledge. When people are
truly involved, their inner motivators kick in…
and The Power of Learning is unleashed.
This is when change happens.
It may be difficult to push or pull people in a
certain direction. But, if you’re willing to share the
why, what and how behind a change initiative, you
can build involvement and understanding – and
invite people to take on the challenges at hand.
That’s why it’s so important to involve
people’s hearts in a learning situation.
What we mean by Engage the mind
People learn when they are active.
Our solutions engage everyone in dialog.
They challenge people to put words on
their new understanding, and invite them to
experiment to see what would happen if…
It’s when we get to try things out for ourselves,
testing different approaches that we gain a true
understanding of how the parts fit together.
This way we can see what we need to do, in
order to make a difference in our daily work.
At Celemi, our job is to help people, at all levels, see
the big picture and get the same view of things.
This is when they can make sense of the different,
smaller parts that make up their day-to-day work.
We bring key issues and concepts into
context, and challenge people to think
about causes and consequences.
Because, it is when people understand
how things fit together and work, that they
can turn their knowledge into action.
What we mean by Activate the hand
Our solutions help
Leaders that need to make change happen.
Leaders who need to engage, align, and empower people.
When people are engaged, aligned, and empowered – change will happen.
Our Tagline The Power of Learn- ing
The Power of Learning is the core concept
we use when creating our solutions.
It involves learning through scenarios and
storylines where participants are faced with
challenges relevant for their business realities.
By taking part in our solutions, participants of
all levels get an opportunity to try, fail, learn
from mistakes and hence develop a deeper
understanding of business decisions and their
consequences, relating to their businesses.
All the while having serious fun!
What we mean by The Power of Learning
Celemi Apples & Oranges™
Celemi Cayenne™
Celemi Decision Base™
Celemi Entreprise™
Celemi Livon™
Celemi Livon Lite™
Celemi Performance™
Celemi Sales Endeavour™
Celemi Tango™
Celemi Medici™
Business finance for everyone
Securing project success
Pulling in the same direction
Stay ahead in a changing world
Differentiate or die
The power of the customer
Exercise your business mind
Winning sales navigation
Success through people
Creating conditions for breakthrough innovation
Celemi Product Taglines
AppendixThis appendix aim to provide you with a key to the core terms and concepts used thourhgout this document.
Message platform Summary and Communication Goals
Vision Statement
Mission Statement
Summary of our goals with the message platform, how the messages in the platform can be used (in all communication situations)
The Vision Statement exists to inform our people on the vision for Celemi; where we want to be. It’s a forward-looking statement - 3-5 years out - clarifying where we are going.
The reason we have a vision statement is that if we manage to clearly communicate the vision across Celemi, we can flow well as a team. Everyone will know what to reach for. (Celemi already has a vision statement, see table below)
Our mission statement clarifies our reason for being
It is an internal statement
It gives clarity around our purpose; both individually and as a team.
It answers “Why do we go to work?” “We have a mission, and that mission is…”
We can use it to evaluate our efforts and make sure that they are aligned with our central purpose
It establishes how we achieve our vision
Our mission is what we then try to live every day
Both mission and vision statements guide the other parts of the message platform (we need them for aligning Celemi around a central vision and purpose)
Positioning statement (internal)
Tagline (external, written)
Taglines per product
The positioning statement answer the question; “what do we do better than anyone else?”
It should generate interest and clearly communicate what makes us different or special
Bringing it about, we can ask ourselves:
• What do we do?
• Who do we do it for?
• Why is our approach different from the competition?
• What will out customers get out of it?
“Celemi creates business simulations for multinationals.
Unlike BTS, Celemi makes the world a better place by…/
Our Point of Difference/. “
What makes us different – what separates us from our competitors?
“Slogan”
Useful vehicle/s for reinforcing our core message
To be included in the message platform as well as a description of how they should be used.
Reinforces our message and help audiences understand what we’re all about.
Descriptive.
Effective with business-to-business companies like Celemi (that do complicated things)
Helps us, and customers, understand what we do in an interesting and engaging way.
Same as above, but per product
Small descriptive texts used on the web, in presentations of various sorts, case studies, news, sponsorships, ads, in speaker’s programs and so on. Will be used frequently.
Important for brand consistency.
Content could be:
What we do
Who Celemi serves
How long we have been in business
Where we are based
How many people we employ
Where you can go to find more information
Lengths: 50, 100, 150 words
Who we are
© Copyright 2015 by Celemiab Systems AB. All rights reserved.
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