1. K Touching hoch the moment of Vietnamese life Chm n tng khonh khc cuc sng ngi Vit

2. TON CNH THNG HIU VNG -Phc v nhu cu ngi dng Internet Vit Nam trn mi phng din cuc sng: Gii trGio dcKt ni cng ngThng mi-L Internet ca Vit Nam 3. PHN TCH SWOT STRENGTHSWEAKENESS- Thng hiu c nhn din trn - S gn kt gia thng hiu doanh th trng nghip v sn phm cha mnh - Sn phm ca VNG hin c v th cao trn th trng: Zing (cng thng tin ln nht VN), Zalo,),OPPORTUNITYTHREAT- Internet vn l mi trng giu tim - Cnh tranh gia cc cng ty local (FPT, VTC, VC Cor) nng tip tc khai thc (ng dng mobile ang c VNG u t) - Cnh tranh vi cc i th quc t (Facebook, Viber, Youtube) 4. MC TIU1. Tng mc nhn din thng hiu, VNG l Internet ca Vit Nam, thu hiu v phc v cuc sng ngi Vit2. Tng s lng ngi dng Internet ti Vit Nam s dng sn phm ca VNG 5. I TNG MC TIUMi ngi dng Internet ti Vit Nam tui: tp trung vo tui 15-35 6. Insight Liu ngi dng Internet Vit Nam c thc c vic bn thn ang s dng sn phm ca mt thng hiu Vit?Thng hiu Vit c tc ng g n nhn thc v cch tip nhn sn phm ca ngi dng?S thu hiu ca cc sn phm cng ngh Vit s phc v tt hn cho cuc sng ngi Vit. 7. TNG VNG thu hiu c th phc v ngi dng Internet ti Vit Nam. VNG chm n tng khonh khc trong cuc sng ca bn, lun bn bn trong mi giy pht gii tr, kt ni vi bn b, mua sm hay hc tpVNG - nn Internet ca Vit Nam - thu hiu v phc v tt nht cho cuc sng ngi Vit 8. CHIN LC TRIN KHAI321KNH TRUYN THNG UNDERSTANDINGTOUCHINGSERVING- Mng x hi - Youtube - Bo mngCNG C TRUYN THNG -Video marketing Content Images viral Workshop 9. N DUNG THC HN1. AWARENESSMission: nh vo nhn thc ngi dng Internet Content: Lm r 3 gi tr VNG mang li cho khch hng: Understanding- Touching- ServingTouch point: Youtube, Social networkTools: Video marketing (outsourcing) 10. Nn s dng Video Marketing? - S lan ta (d dng c like, share) - Hnh nh d dng truyn ti c thng ip - Tit kim chi ph V d 1: Happy Online Shopping with Tiki.vn (animation video truyn ti thng ip v dch v Tiki mang n cho khch hng)(Click on image)V d 2: Liu m bo him c cn l th ph kin xu x v nng n mang tnh bt buc nu bn xem video sau?(Click on image) 11. tng ni dung cho Animation Video - Ni dung: truyn ti ba gi tr Understanding-Touching-Serving m VNG mang li cho ngi dng Internet ti Vit Nam - Bi cnh: lng ghp cc gi tr ca sn phm VNG th hin s thu hiu (Zalo phc v ngi dng nhn tin thoi trn nn tng h tng 2G, 3G yu-iu m Viber, Line khng lm c; Zingme: tuy tt hu rt nhiu so vi FB nhng l mng x hi ngi Vit lm ra, tch hp cc cng c gii tr...); s a dng v sn phm th hin gi tr chm n mi khonh khc cuc sng (gii tr, kt ni, gio dc, thng mi); t th hin gi tr phc v ca VNG. - Khi gi: nhn mnh gi tr thng hiu Vit thu hiu nhu cungi Vit, phc v tt nht cho ngi Vit, mong i s n nhn v yu mn t ngi dng Vit Nam. 12. N DUNG THC HN2. ACTIONTp trung vo 3 gi tr ca chin dch: understanding-touching-servingThc hin mt s chin dch Marketing sn phm gn lin thng hiu VNGV d: chui chng trnh ng hnh ZUNI No ta cng thi! 13. NO TA CNG THI!1. Viral Video nhn gi thng ip Mi ma thi i hc-im ta cho tng lai pha trc, p lc li ln cc s t v c nhng bc lm cha, lm m, cc em hc sinh phi i mt vi lch hc trng, hc thm dy c nhng chng y vn cha gii p ht nhng thc mc bi v v nht l s b ng i vi k thi sp ti. Thu hiu ni lo ca cha m, s t, VNG phi s gi ZUNI-bn ng hnh cung cp nhng bi hc b ch t cc thy c gio c kinh nghim v h thng thi th trc tuyn gm 6 mn thi c bn, ngoi ra s t c t vn, gii p t i ng th khoa, khoa i hc. c hc, c gii p, c thi th - l cch VNG thu hiu v phc v ngi dng Internet Vit Nam. 14. NO TA CNG THI!2. Chng trnh: ZUNI - No ta cng thi - Hi tho: T vn ni dung v phng php rn k nng lm bi thi i hc vi din gi l i ng t vn giu kinh nghim ca Zuni (cc ging vin k cu, cc th khoa, khoa i hc) - Chng trnh: Thi th, lm bi tht (t chc thi th trc tuyn vo mt khung gi c th vi thi chung; trao qu cho nhng th sinh c im s cao nht) - Knh truyn thng: Fanpage, Bo giy, Bo mng, Truyn hnh trc tuyn - Qu trnh thc hin: TCBC, viral marketing, thc hin chng trnh, tng kt v nh gi 15. NO TA CNG THI!3. nh gi hiu qu chin dch v mc nhn din thng hiu: - Tng kt s lng truy cp, like, comment, share Video ti cc knh truyn thng chnh (fanpage, youtube) - Thu nhn phn hi t gii truyn thng, ngi tham gia - Tng kt s lng truy cp website Zuni, lng lm bi thi trc tuyn vo mi thi im