溿 狔 氪 杯Ⱚ ⛼ 縖 珸
♦⍏吱捣㋗
㏇儗埡鐩刨╈Ⱚ⛼縖䓪⮯奄❆憡1:1。 Ⱚ⛼縖䇗硕╈㏇30舘39塵ⶭ奄飃鷪┉ⶐ⪭埡佭20舘29塵硝ⶭ└䡗⭱걦⺐想Ⱚ⛼縖䇗硕鬴魌氳攒荈
鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯 (N=131)
㝷䓪49% 槀䓪51%
䓪⮯20 - 24塵�8%
25 - 29塵 24%
35 - 39塵 26%
30 - 34塵 25%
40 - 44塵�12%
45 - 49塵�3%
50 - 54塵�2%
䇗룺
䥓⟻❀痤30 ⋖䓐∯⚍
01
鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
�䐍⺐洇┪槡儗埡鐩刨╈Ⱚ⛼縖㛡✿舅鼨⪭╈┉ⶐ✿舅⺐䄬⪭埡佭于䄬16%劾㎧䄬5%
鼨♓냖꥓憡㛡ⶭ硝8%䫚┖✿⯞佭⺐╈䄬氳6%。 ⺁㛛◰僘5%佭㏇宿㛛氳Ⱚ⛼縖
50%
16%
2% 2% 1% 1% 1% 1% 1%3%
8%
0% 0% 0% 0% 0%
5% 5%6%
㓹䄬⺐䄬
于䄬劾㎧䄬
于琉窱䄬㲐训窱
萕創窱⺐╈䄬
䏄ⴭ窱ꦴ冷窱
䤸窱㇚紶窱䄬
⺐䄬냖꥓䄬
㷚典窱菌袜窱
⺐典窱ꦗ㼗㏑ⶆ
宿㛛㏑ⶆ
㏑ⶆ
02
鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
12%
9%
22%
5% 5% 5% 5% 4% 3% 3% 3% 2% 2% 1% 0% 0%
8% 8%
炙働艃乄ⴭ
ㄎⱉ ⚔ꝲ ⩬珢艃㳄䉁
⢹䉕揩굼䑐杼
䷹罭 り哆 于组 諠轱 熭㱄 ꮠ嗞 㲅䷹艃矀烖榟孨
敨糆 ꧆釲艃꧆䏆
塽⺒ 㵸鐁乄㱄
鷠Ⳃ 熭䤗 ䷓䈢⪞鼨ꝛ
3%
炙働艃乄ⴭⶭ15儗埡鐩刨╈僘⪔䡗憡ր炙働艃乄ⴭց걊㑔疒泘Ⱚ⛼縖;⪭埡憡ㄎⱉ⚔ꝲ⩬珢艃㳄䉁⢹䉕걊㑔
걊㑔䫑Apple Podcast⮈걊
03
Podcaster ╚⾹冺䗵䛙䃒
鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
2020憡⺐想 Podcast ⩕䇗ⷊ➘Podcast䄖┘佭于㑔䛞㨧냉⛙⺐想㏇2020䇗䣉僘㛻ꄈⰪ⛼縖䤸⪌䄬㕙鋽縖╈僘68%㏇2020䇗䣉䫠꺙 䇖㏱䫠46儗埡鋽Ⱚ⛼縖♓䫠21舘50憡㛡40%◰僘飃鷪└䡗飃鷪51♓┕
淤㢶欐∡㧃2020㉹痤㉸⭅㞮◭46欐
꺙䲮侈ꝴ
1% 1% 1% 1% 4% 8%
68%
18%
2021䇗2020䇗2019䇗2018䇗2016䇗2012䇗2006䇗2000䇗
礶銷舘 2021䇗5僖13仼塛
ㄲ丨ꄈ䇖㏱4640%
32%
27%
1-20 21-50 51 up
04
鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
65% 夷鶝催于鋽縖催于鵯䈲㛡♓夷鶝催于憡╚⪭埡憡ꣵ鶝20% 夷ꝏ䈲♓15舘60⮈ꖉ憡╚ⶭ85%䇖㏱夷36⮈ꖉ
摬笱䓐⾖痤㿞欐∁憾撊⇵】㩌
催于갓曎 䲮䷒ꝏ䈲䇖㏱36⮈ꖉ
2% 2% 1% 1%9%
65%
20%
夷㛿 夷鶝 ꣵ鶝 夷僖 夷⪔⠕僖䇖㏱�㛿 夷㰛
11%
25%
31% 28%
5%
15⮈ꖉ♓⪐ 16-30⮈ꖉ 31-45⮈ꖉ 46-60⮈ꖉ 61⮈ꖉ♓┕05
⺱侈祺揩䇖⺐盇⤕侈ꝴ
YouTube 25%
鼨蛾劲��17%
Clubhouse 12%
LINE紮磞炙紮�����7%
⪭☾炙紮私珇�����5%
⪭☾�����5%
于组私珇�����2%
♓┕氷扝�����4%
Instagram 83%
FB睗礸ꮻ炙㎯�74%┉㛿♓⪐�22%
硝3㛿�37%
┉鶝�26%
⪔鶝�12%
┉⠕僖�1%
飃鷪┉⠕僖�2%
鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
飃鷪85%盇⤕㵽亥┉鶝Ⱚ⛼縖㏇疒泘╈✺✺縡鐸氳矀䎷⪐㳋㛡㏇┉鶝⪐盇⤕㱮䡗⪭╈37%硝└㛿盇⤕⪭埡憡┉鶝 (26%)榘舘僘22%㏇┉㛿⪐㶩┕㕙ꍖ邯
睗礸亥IGFB祺揩泘⯦�Podcast 䇖⺐┾┘⮵亥缅浑◎Ⳃ䡝佭䬠岒䈲㍑긧㍕塞Ⱚ⛼縖僘83%㏇�Instagram僘䅳谝祺揩⿁擀74%㏇�FB 䳕僘碑礸ꮻ樧抇⪭╈▉ⴎ⻢⸊儗佭�IG/FB 私硟⺱侈⪵ꝧ�Podcast 氳敻媲
06
37% 偵⒋⇽⇾刁痤摈撊 IG痧FB 冺䗵箜冘
Podcast ㋧⡃厕╘䬪䃦⟂䆚想岀䓐
85% Ⱚ⛼縖䫚䊸⼔⺭⛼鋽縖╈⥪僘15%婯僘䫚䊸⼔⺭⛼⪭☾Ⱚ⛼縖齉僘䫑榫┘⺱䎬䌋氳䊸⼔⺭⛼�䲮䊸⼔榫䐂㛡⪭╈♓䲮䊸⼔㛡䫚┖✿佭䤽䣩澰30%㎠笸⿁擀榣⿁縡㷤ꝧ氳疒泘⪐㳋28%
Q.泘⯦䫠氳䊸⼔䎬䌋郀鹡N=131 鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
䫑榫氳䊸⼔䎬䌋⮍氨䤽䣩澰�30%
疒泘╚䧐☕䲮䊸⼔�59%
㎠笸⿁擀䡝榣⿁縡㷤ꝧ氳疒泘⪐㳋�28%
鋽ゖ鋽鐸㲙䢒�21%
疒泘⫦⺲�18%
憡⿁擀㲙䢒邯⛼㵬㸋⪐㳋�1PEDBTU�갓鷻�16%
⪭☾�15%
䡘┘䫚♴⛰䊸⼔⺭⛼�15%
85% 㞫⟏㋧⡃痤搊╟㘖⋘⟛㢶㧀㌐
07
�㲙䢒波䫚氪勇♓僚☮磇憡㲙䢒╚釒✿嶏⛼憡鲥䇗✿搸硟㨧냉艃寖鞞縖䫚銕㳢⮊氳�Podcast ╚釒䊸⼔㲙䢒✿嶏憡㲙䢒╚Ⳃ氪勇♓僚☮磇걦炑⿁擀祺揩縖舅骰䄖嫱⮽鵞鼨⮈䄬㕙氳Ⳃ䛞⺱侈Ⱚ⛼縖舅骰☕耝▉䡗憡揩䷅氳ꄆ釒✿嶏
Q.泘⯦㲙䢒✿嶏郀鹡N=112 鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
㲙䢒氪勇 僚☮磇 ♏杼り ╚Ⳃ䬠勇 Hosting珸㨧⺭
55% 51% 23% 21% 17%
⾡㘼䪛㱒Չ㬖⟃⊾兠⺒⟿⥀㹭
08
Q. 䇖㏱✿洇夷ㄲ暢䐂氳䊸⼔揩䷅僘㛡㵽?(ㄲ鹡n=112) 鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
㉸⭅㿞⦪欐䗵㤿3,362┶痤≑㘖⍁㧃5,000┶
夷ㄲ揩䷅3,000⩕♓┖⛯75%⪭埡憡3,001 - 5,000⩕僘15%。
3,001 - 5,000⩕15%
3,000⩕♓┖75%
鼨⮈Ⱚ⛼縖ㄲ⺎Ⱚ鵳◑蛓⩕♓┕揩䷅
09
Q. 鑃ゖ䖼㵴亥⪐㳋闭杯氳⢐㞒䈲?(郀鹡n=131) 鞴乣✿嶏㛿┖ꦉ鎿 X KKBOX X 典亡稘┕2021 缅祺忳㛻鐩刨Ⱚ⛼縖珸溿狔氪杯N=131
儔✿갾䙬ㇴ鍲氳♀鞞车憡䲮舅䄕ね䲮䷒䊸⼔ꮠ銻�81%
硿䣒韛�47%
丞糌⪌�34%
銬ꞥ�34%
艈鰾♀鞞㴨냉孨Ⳃ�24%
鰾杼頇擻♓頄䄐⧎�14%
⪭☾�2%
�ꪃ涃舅榺䈲냖氳闭杯亡䌋丞냉縡銨飃鷪⪛䡗Ⱚ⛼縖⢐㞒♓䲮䊸⼔闭杯81%⪭埡憡硿䣒韛47%鬴ꧏ釒碸䑐踅⺭氳糌⪌䊸⼔♓僘銬ꞥ㙪ⱱ氳闭杯亡䌋⺨⛯└䡗
Ⱚ⛼縖⪵㎯頇╚⥪僘14%鋽Ⱚ⛼縖辑炑⢐㞒鰾杼頇擻✿頄䄐⧎
╞㘖⟛㢶㋧⡃心䠘
10
Live Podcast 䬗樤䬪䃦
Q. 萵儔✿䇖⺐䫠Live Podcast(绮ꮠ波䲮 )僜ⳉ侈䖼⢐㞒♓⿵◚亡䌋✿Ⱚ鵳䷅沠郀鹡 N=131
Live Podcast 闭杯嘘䌋稘┕䣒韛�60%
䷅鞞頇鞙ꝛ烩鶡㕙��43%
銬ꞥ⯆�43%
䡘㵴�-JWF�1PEDBTU�绮ꮠ波䲮婯僘艅飰�14%
僿䏩�Live Podcast Ⱶ耈
Q. 鑃ゖ䖼儔✿㞞冽䘶釒艈鰾Live Podcast侈䖼働ꧏ釒㘍ⱶ⿵◚Ⱶ耈郀鹡n=113
ⵜꮠ四Ⱅ鮃䏴波䫚┕凡74%
稘┕纟㛿㲝�70%
鏥ꮠ◎Ⳃ�68%
⪭☾�5%
♓┕氷扝�4%
Live Podcast 憡波䲮䎬䌋氳疒泘鋽氳Ⱚ⛼縖╈僘飃鷪⪛䡗◑㵴塞䎬䌋僘艅飰┾䄹僸耈闭杯⪠䡗鋽縖䄹僸鵂鷪稘┕䣒韛闭杯⪭☾⯞⢐㞒┉㲋⧎劲氳ꝛ烩䡝佭銬ꞥ⯆
㵴갾䙬波䲮�Podcast 氳Ⱚ⛼縖✿鐁☾⠟僿䏩波䲮硎礶耈䬠❠ⵜꮠ四Ⱶ耈74%稘┕纟㛿㲝70%鏥ꮠ◎Ⳃ68%Ⱶ耈Ⲃ鲇鵯┕凡♓禵䧐㕙ꪫ氳掄礙艃缅浑僘荂㞒◎Ⳃ
Live Podcast ╞㘖⊈♦⍏吱㬪㎆心䠘
11
┉�갭免闭ⴭ鵯䈲䒎:飃鷪�65% Ⱚ⛼縖夷鶝催于┦盇⤕侈ꝴ湿Podcast 疒泘㛡╚갭㛡⮈浑䊸催于䒎㵴亥⿁擀祺揩縖✿鐁⺎䪭䭃鶝催갓曎♓湿㛿丨氳盇⤕艃嶥鵡⚀ⱁ注车ꊸ╚갭✿峮鍲閲갭氪ꀺ敻媲
◅�Ⱚ⛼縖㛡亥�Instagram �Facebook 艃缅浑◎Ⳃ榺亥泘⯦Podcast䇖⺐◎Ⳃ┘✞Ⱚ⛼縖㛡ꧏ釒♓⪭☾炙紮䇖⺐⛼憡艃缅浑◎Ⳃ氳䄄◰䡝私硟儗骰ⷊ佭 Podcaster 鵞嘚氳㨧냉◬ꎭ鷠榫䬠ꁼ ⿁擀祺揩縖┘⥪⛜㷀绮ꮠ祺忳⺱侈╏䫚炙紮䊸⼔氳鵿Ⳃ艃鴓騥♓鷾禎䷞
具弎嘶岀曺竫徨
12
└�♓㵷頇憡波䫚氳䤽䣩澰泘⯦⥪僘└䡗⺎䓙縓䊸⼔⺭⛼佭⻖ㄲ姳ꊸす┕氳环琔釤䏆 鋽Ⱚ⛼縖╈僘┉ⶐ䊸⼔✿嶏憡㲙䢒氪勇걦炑⿁擀祺揩縖╚Ⳃ┦鲇鵯䤸⪌于䄬㕙氳塠鐩 䐍Ⱚ⛼縖㍑긧╈▉氪杯┘♓㵷頇憡╚氳䊸⼔亡䌋麅僘䏭㛡牊걦炑⿁擀祺揩縖⺎♓ⱶ䍛鈶㴖缅祺忳波鷾☕䑐氳车ꊸ䫠䊸䷞冽ㇴ鍲㏇30⮈ꖉ⪐鵂鷪䷚◄艃鏩䟑㏑ꟹ鳯嶥鵡⿁擀錐姳⪭憡寖鞞縖䅸✿氳⧎⡬
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13
2021 缅祺忳㛻鐩刨��Ⱚ⛼縖珸鐩 刨 侈 ꝴ2021䇗5僖5仼舘5僖13仼僘䷞嘚儗丨131♸嘚 儗 䥩 嘚环䙬䥩嘚㓵 车 ⮈ 䄄儗ゖⷑ榺�KKBOX 靷鞊氪䷒艃车ꊸ�典亡稘┕靷鞊ゖⷑ錄銷艃㕕⼔䲵㴵�
典亡䒎稘靷鞊鞴�乣㍑䷅䇖⺐艃丨䴆谊杼
延㯯㧀䃦廡㨘
14
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