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2David Hsieh
/ //
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1 2 3 4 5 6 7 8 9
101112131415161718
1920212223
55
(
)
1987 1997 2007 2012()() ()() () () () ()
1.64(42.3%)140.5(49.5%)
1.71(24.1%)
92.3(35.9%)
1.27(9.2%)
47.2(18.9%)
1.32(9.5%)
51.6(17.7%)
0.78(20.1%)34.2
(12.0%)1.37
(19.3%)32.3
(12.6%)3.89
(28.1%)50.2
(20.2%)4.06
(29.4%)47.4
(18.4%) 0.83(21.4%)
57.9(20.4%)
1.95(27.5%)
73.7(28.7%)
3.82(27.7%)
73.6(29.5%)
3.60(26.0%)
60.9(29.7%)
3.25(83.8%)232.7(81.9%)
5.03(70.9%)
198.3(77.2%)
8.98(65%)
171(68.6%)
8.98(64.9%)
159.6(65.8%)
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9(19601980):
19602434198012126
1103
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(1980):
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(21):
,
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1.2.3.
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1.new product2.new method of production3.openingof new market4.new source ofsupply of raw materials or half-manufactured goods5.
Knight1967(1)(2)(3)(4)
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Porter
19
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2000s
1950s 1960s 1970s 1980s 1990s
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2050// .
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vs.
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marketing myopia
///
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:
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(A) /
(B) /
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