103513

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2David Hsieh

/ //

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38

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4

1 2 3 4 5 6 7 8 9

101112131415161718

1920212223

55

(

)

1987 1997 2007 2012()() ()() () () () ()

1.64(42.3%)140.5(49.5%)

1.71(24.1%)

92.3(35.9%)

1.27(9.2%)

47.2(18.9%)

1.32(9.5%)

51.6(17.7%)

0.78(20.1%)34.2

(12.0%)1.37

(19.3%)32.3

(12.6%)3.89

(28.1%)50.2

(20.2%)4.06

(29.4%)47.4

(18.4%) 0.83(21.4%)

57.9(20.4%)

1.95(27.5%)

73.7(28.7%)

3.82(27.7%)

73.6(29.5%)

3.60(26.0%)

60.9(29.7%)

3.25(83.8%)232.7(81.9%)

5.03(70.9%)

198.3(77.2%)

8.98(65%)

171(68.6%)

8.98(64.9%)

159.6(65.8%)

( )

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9(19601980):

19602434198012126

1103

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(1980):

GDP198250.670PCIC

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2

11

(21):

,

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3

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1.2.3.

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1.new product2.new method of production3.openingof new market4.new source ofsupply of raw materials or half-manufactured goods5.

Knight1967(1)(2)(3)(4)

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18

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Porter

19

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2000s

1950s 1960s 1970s 1980s 1990s

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2050// .

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/ (Insight) --//

vs.

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marketing myopia

///

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:

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(A) /

(B) /

VS.

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Missouri-pacific Xerox

Carrier

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