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Why is everyone talking about Content?
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noun. something that is to be expressed through some medium, as speech, writing, or any of various arts
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17,5
35
52,5
70
7020 10
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10
20
30
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4030 30
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The goal is to decrease one way messaging & increase
content sharing
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Social Content
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Application Distribution
Concept
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It needs a purpose
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Easily sharable
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Encourages engagement
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And inspire action
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Application Distribution
Concept
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But it starts with great storytelling
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50+ million views
11 years of engagement
Most talked about topic worldwide on Twitter on July 28th
AdAge Viral Video Chart Top 3, 2 weeks in a row
175 articles in North America
Increases in brand favorability and consideration, Sales
Sales
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62 million views
20 years of engagement
AdAge Viral Video Chart 8 weeks in a row
300 articles worldwide
Increase in BrandIndex Buzz Score
Sales
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Thank You