Настоящее и будущее брендированного социального...
26
description
Презентация Andrew O'Dell, Co-Founder & CEO, Pereira & O'Dell, на Digital Marketing Conference 2012
Transcript of Настоящее и будущее брендированного социального...
CONFIDEN TIAL
CONFIDEN TIAL
CONFIDEN TIAL
CONFIDEN TIAL
Why is everyone talking about Content?
CONFIDEN TIAL
noun. something that is to be expressed through some medium, as speech, writing, or any of various arts
CONFIDEN TIAL
CONFIDEN TIAL
CONFIDEN TIAL
0
17,5
35
52,5
70
7020 10
CONFIDEN TIAL
0
10
20
30
40
4030 30
CONFIDEN TIAL
The goal is to decrease one way messaging & increase
content sharing
CONFIDEN TIAL
Social Content
CONFIDEN TIAL
Application Distribution
Concept
CONFIDEN TIAL
It needs a purpose
CONFIDEN TIAL
CONFIDEN TIAL
Easily sharable
CONFIDEN TIAL
Encourages engagement
CONFIDEN TIAL
And inspire action
CONFIDEN TIAL
CONFIDEN TIAL
Application Distribution
Concept
CONFIDEN TIAL
But it starts with great storytelling
CONFIDEN TIAL
CONFIDEN TIAL
50+ million views
11 years of engagement
Most talked about topic worldwide on Twitter on July 28th
AdAge Viral Video Chart Top 3, 2 weeks in a row
175 articles in North America
Increases in brand favorability and consideration, Sales
Sales
CONFIDEN TIAL
CONFIDEN TIAL
62 million views
20 years of engagement
AdAge Viral Video Chart 8 weeks in a row
300 articles worldwide
Increase in BrandIndex Buzz Score
Sales
CONFIDEN TIAL
Thank You
