UX デザインに求められる「3つの目」

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BY KAZUMICHI SAKATA UX JAM 10 @ Crowd works | JUNE 13, 2016 http://uxmilk.jp/26749 @mariosakata #uxjam_jp Recruit technologies / ux tokyo

Transcript of UX デザインに求められる「3つの目」

BY KAZUMICHI SAKATAUX JAM 10 @ Crowd works | JUNE 13, 2016

http://uxmilk.jp/26749 @mariosakata #uxjam_jpRecruit technologies / ux tokyo

( kazumichi sakata )

UX Designer, RecruitUX advisor, Bytapsfounder, ux tokyo & Leanuxcirclejapan ambassador, medium

books:

coming soon

Problem Finding Problem Solving

http://sprmario.hatenablog.jp/entry/two-wheel-hcd

Who? What? When? Where? Why? How?

if i had only hour to save the world, i would spend 55 minutes defining the problem, and only 5 minutes finding the solution.

image credit - einstein’s big idea

what do you see?

what did you see?

the eye of a bird

the eye of a bug

the eye of a fish

view points and understanding angles in ux design

CUSTOMER JOURNEY

front stage experienceback stage experience

MICROINTERACTION

SERVICE BLUEPRINT

inside look at UX design activities

asking right questions for better ux capabilities

let’s stop building usable ‘wrong’ things