Tüm Sunumlar

download Tüm Sunumlar

If you can't read please download the document

Transcript of Tüm Sunumlar

  • Quality of Life

    in Countryside and in Town

    http://www.plostin.estranky.sk/fotoalbum/dedinka-plostin-a-vyhlad--z-jej-/............/obrazok-017.jpg.-.htmlhttp://www.plostin.estranky.sk/fotoalbum/dedinka-plostin-a-vyhlad--z-jej-/............/obrazok-017.jpg.-.html
  • Goal:

    To inform you about basic categories of urbanization: village and town

    To deeper understand differences between quality of life or life style in countryside and town.

  • Countryside

    Geographic aspectnature

    Social-psychologicalaspect mentality

    Sociologic aspect life style

    Economic aspect -

    Ecologic aspect a pod.

  • Village

    its social formation with agricultural character.

  • Main Characteristics of the Original Village

    Community of people on basis of consanguineous family

    Land is redistributed to families

    Representantsof families or tribal chiefs

    Common low (habits, customs)

    Common religion

  • Feudal Village

    Government feudal lord

  • http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=5o-3mFWkWWBc0M&tbnid=UwbYtpsirJW9BM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.megafon.sk%2Fcestovanie%2F72%2Fspis-klenotnica-slovenska&ei=QxRMU9TpGYua0AWz8YD4BQ&psig=AFQjCNE6OPWCxlGZQGZaqvd_cQK5EDJBgQ&ust=1397581069332622http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=5o-3mFWkWWBc0M&tbnid=UwbYtpsirJW9BM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.megafon.sk%2Fcestovanie%2F72%2Fspis-klenotnica-slovenska&ei=QxRMU9TpGYua0AWz8YD4BQ&psig=AFQjCNE6OPWCxlGZQGZaqvd_cQK5EDJBgQ&ust=1397581069332622
  • http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=yKHVadmhpGFhCM&tbnid=0TIM5Njr2hTeKM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.dolezite.sk%2FFarmar-si-postavil-hobiti-dum-za-5-tisic-korun-cxNi5E.html&ei=yRVMU_y8I8a60QWb24CQDA&psig=AFQjCNE6OPWCxlGZQGZaqvd_cQK5EDJBgQ&ust=1397581069332622http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=yKHVadmhpGFhCM&tbnid=0TIM5Njr2hTeKM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.dolezite.sk%2FFarmar-si-postavil-hobiti-dum-za-5-tisic-korun-cxNi5E.html&ei=yRVMU_y8I8a60QWb24CQDA&psig=AFQjCNE6OPWCxlGZQGZaqvd_cQK5EDJBgQ&ust=1397581069332622
  • http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=0Lb5UzmIgBmRdM&tbnid=YowRsDPxzJmNVM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.4-construction.com%2Fsk%2Fclanok%2Finteriery-so-stolujucimi-ludmi-vincent-van-gogh_6662%2F&ei=lxhMU-6mGOyX0QXS-ICoCQ&psig=AFQjCNEM9fyh7AMsytTOgwKcjckhGWWWwQ&ust=1397581836046718http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=0Lb5UzmIgBmRdM&tbnid=YowRsDPxzJmNVM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.4-construction.com%2Fsk%2Fclanok%2Finteriery-so-stolujucimi-ludmi-vincent-van-gogh_6662%2F&ei=lxhMU-6mGOyX0QXS-ICoCQ&psig=AFQjCNEM9fyh7AMsytTOgwKcjckhGWWWwQ&ust=1397581836046718
  • http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=qbboBGOwSJFrkM&tbnid=FfYHU03iFF5KGM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.kostym.cz%2FCesky%2FIII_13_04.htm&ei=JxhMU8vyM4rJ0QX94YCABg&psig=AFQjCNEM9fyh7AMsytTOgwKcjckhGWWWwQ&ust=1397581836046718http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=qbboBGOwSJFrkM&tbnid=FfYHU03iFF5KGM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.kostym.cz%2FCesky%2FIII_13_04.htm&ei=JxhMU8vyM4rJ0QX94YCABg&psig=AFQjCNEM9fyh7AMsytTOgwKcjckhGWWWwQ&ust=1397581836046718
  • http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=fKHyM7D41G3rBM&tbnid=BSdXz6eglh9iVM:&ved=0CAUQjRw&url=http%3A%2F%2Fpoliackova.blog.sme.sk%2Fc%2F258457%2FBhutansky-dennik-II.html&ei=WxlMU4azIYev0QXm24B4&psig=AFQjCNEM9fyh7AMsytTOgwKcjckhGWWWwQ&ust=1397581836046718http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=fKHyM7D41G3rBM&tbnid=BSdXz6eglh9iVM:&ved=0CAUQjRw&url=http%3A%2F%2Fpoliackova.blog.sme.sk%2Fc%2F258457%2FBhutansky-dennik-II.html&ei=WxlMU4azIYev0QXm24B4&psig=AFQjCNEM9fyh7AMsytTOgwKcjckhGWWWwQ&ust=1397581836046718
  • Farmer

    Land source of values.

    Figure robust.

    Not very flexible.

    Thinking is more concrete and very similar with parents.

    Stable thinking and feeling about land, things and animals. Less about people.

    Hunger for land.

    Selection of partner was as enlarging of the family wealth.

  • Way of Life

    Specific culture. Folk songs, fairy story, myths, legends, proverb, slogans.

    Countryside is kingdom of traditions. Old manners, morals, dialect, songs, costumes, therapy and cooking.

    Traditions evoke societal stability.

    //upload.wikimedia.org/wikipedia/commons/1/1b/Hontianska_parada_2003-DSC01150.JPG//upload.wikimedia.org/wikipedia/commons/1/1b/Hontianska_parada_2003-DSC01150.JPG
  • City

  • Town

    Is seat with a lot of people, who are working in business and industry. Centrum of schools, offices and culture.

    Differentiation of towns:

    1. Small town 2 000 4 000 people

    2. Towns of 4. Level 4 000 8 000 people

    3. Towns of 3. Level 8 000 25 000 people

    4. Towns of 2. Level 25 000 100 000 people

    5. Towns of 1. Level big cities above 100 000 people

  • City Formation

    Ancient Greece, Rome state

    In Slovakia Middle Ages.

    1. Natural way people were grouping.

    2. Artificial way kings and religious representatives.

    People are living out from land and nature.

  • http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ko9fZZ9b4zCwgM&tbnid=NVlVjypuFWhe0M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fonibook.sk%2Fknihy%2F5_knihy-pre-mladych%2F269_starovek-rm&ei=cyZMU5bdMsK00wXa8IHoDQ&psig=AFQjCNF7GlTQ4DuMGOGvWLNvmkjK3ai6sQ&ust=1397585835941841http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ko9fZZ9b4zCwgM&tbnid=NVlVjypuFWhe0M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.fonibook.sk%2Fknihy%2F5_knihy-pre-mladych%2F269_starovek-rm&ei=cyZMU5bdMsK00wXa8IHoDQ&psig=AFQjCNF7GlTQ4DuMGOGvWLNvmkjK3ai6sQ&ust=1397585835941841
  • http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=KWk9nh9CmuWQUM&tbnid=EhQ2hOA7RimDgM:&ved=0CAUQjRw&url=http%3A%2F%2Fzpravy.idnes.cz%2Fcaesar-iii-postavte-si-staroveky-rim-dsg-%2Fzahranicni.aspx%3Fc%3D990602_222112_strategie_ond&ei=iSdMU9zDFoin0AWmqoCQCQ&psig=AFQjCNF7GlTQ4DuMGOGvWLNvmkjK3ai6sQ&ust=1397585835941841http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=KWk9nh9CmuWQUM&tbnid=EhQ2hOA7RimDgM:&ved=0CAUQjRw&url=http%3A%2F%2Fzpravy.idnes.cz%2Fcaesar-iii-postavte-si-staroveky-rim-dsg-%2Fzahranicni.aspx%3Fc%3D990602_222112_strategie_ond&ei=iSdMU9zDFoin0AWmqoCQCQ&psig=AFQjCNF7GlTQ4DuMGOGvWLNvmkjK3ai6sQ&ust=1397585835941841
  • http://www.trnvoku.cz/userfiles/%C5%98ecko/%C5%99eck%C3%A9 tance_v%C3%A1za.jpghttp://www.trnvoku.cz/userfiles/%C5%98ecko/%C5%99eck%C3%A9 tance_v%C3%A1za.jpg
  • https://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=JscLF4NIEr29JM&tbnid=n-5mzvE5-vvz4M:&ved=0CAUQjRw&url=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.artchop.ancientrome%26hl%3Dsk&ei=6iZMU9yoAYi30QXKz4HwCA&psig=AFQjCNF7GlTQ4DuMGOGvWLNvmkjK3ai6sQ&ust=1397585835941841https://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=JscLF4NIEr29JM&tbnid=n-5mzvE5-vvz4M:&ved=0CAUQjRw&url=https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dcom.artchop.ancientrome%26hl%3Dsk&ei=6iZMU9yoAYi30QXKz4HwCA&psig=AFQjCNF7GlTQ4DuMGOGvWLNvmkjK3ai6sQ&ust=1397585835941841
  • Urbanization of Slovakia

    Slovakia is less urbanizated from the states of Europe. People, who are living in towns 56 %.

    Z 2 891 seats : 67 % small villages with less 1000 people.

    There are living only16 % of global population.

  • Level of Urbanization in the SR Districts

  • Quality of Life according to type of seats

  • Rural Seat

    Jobs of people in agriculture.

    People are living only in village. They have also jobs in this space.

  • Combined Rural Seat

    People are working in towns or cities. Their jobs are in industry or in services.

    Way of life different place of living and work.

  • Small Town

    People are living and working at the same place. Historical towns in Slovakia.

    Kremnica.

  • Industrial Seat

    Is developed industry and services.

    Seats with

    10 000 20 000 people

    or 20 000 50 000 people.

    http://sk.wikipedia.org/wiki/S%C3%BAbor:Church_st.Catherine.jpghttp://sk.wikipedia.org/wiki/S%C3%BAbor:Church_st.Catherine.jpg
  • Middle Town Seat

    Middle industrial towns. Is centre of education and jobs from other villages from region.

  • Metropolitan Agglomerative Seat

    Higher infrastructures. There are living employees in third sector. Town above

    50 000 inhabitants.

  • Metropolitan Central Seat

    Bratislava. Centrum of socio-economic areas.

    Government, parliament, ministries.

    Higher material standard of living.

  • Urbanization in Slovakia

    Proportion

    of population

    in %

    1961 1970 1980 1991 2001 2006 2009

    Cities31,4 41,4 52,0 56,8 55,0 55,35 54,87

    Countryside68,6 58,6 48,0 43,2 45,0 44,65 45,13

  • Thank you

    for

    attention.

    http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=LxIZhymrDfoTxM&tbnid=dz5RuuBIIxfk2M:&ved=0CAUQjRw&url=http%3A%2F%2Finforum.artforum.sk%2Fspravy%2Fkultura%2F7383f2%2Fziadne-zrno-ziadna-vlada&ei=7x1MU-mMG8en0QWKuoHQBA&psig=AFQjCNEM9fyh7AMsytTOgwKcjckhGWWWwQ&ust=1397581836046718http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=LxIZhymrDfoTxM&tbnid=dz5RuuBIIxfk2M:&ved=0CAUQjRw&url=http%3A%2F%2Finforum.artforum.sk%2Fspravy%2Fkultura%2F7383f2%2Fziadne-zrno-ziadna-vlada&ei=7x1MU-mMG8en0QWKuoHQBA&psig=AFQjCNEM9fyh7AMsytTOgwKcjckhGWWWwQ&ust=1397581836046718
  • 35

    Standard of

    Living

  • 36

    Goal:

    1.connection with the quality of life.

    2. Present theories of consumption at macro and micro level.

    3. Obtain knowledge, which are influenced at consumer behavior.

    4. Inform about approaches to quantification.

  • Genesis

    1950 formation first indicators in UNO(minimum food, clothes, housing, water and hygiene as condition for good health.

    1970 J. C. Waterlow, J. P. Habicht, S. Garn and R. Matorell opened problem of nutrition as condition of health.

    1978 I. Kravis, A. Heston, R. Sumers, P. Heller, W. Drak. They all continued. Standard of Living was enlarged about status of health.

    37

  • Genesis

    1973 measurement of the economic progress.

    1979 Physical Quality of Life Index M. D. Morris.

    1980 World Bank quantification of the household expenditures.

    Later social aspect

    38

  • 39

    Standard of Living

    Socio-economic category. Is quantitative aspect

    of life style.

  • 40

    General Definition

    Standard of living - A level of material comfort as measured by the goods, services, and luxuries available to an individual, group, or nation.

    Read more: http://www.answers.com/topic/standard-of-living#ixzz1FRega9lt

    http://www.google.sk/imgres?imgurl=http://photos.travelblog.org/Photos/22349/107914/f/734858-The-standard-of-living-in-Phnom-Penh-0.jpg&imgrefurl=http://www.travelblog.org/Photos/734858&h=450&w=600&sz=74&tbnid=lqOuWS8uMyIl9M:&tbnh=101&tbnw=135&prev=/images%3Fq%3DStandard%2Bof%2BLiving&zoom=1&q=Standard+of+Living&hl=sk&usg=__5NVNK2E-9QbG2atLyVD3Y-HT7L4=&sa=X&ei=3DhuTZHBKoOVswaGkdz5Dg&ved=0CFMQ9QEwBQhttp://www.google.sk/imgres?imgurl=http://photos.travelblog.org/Photos/22349/107914/f/734858-The-standard-of-living-in-Phnom-Penh-0.jpg&imgrefurl=http://www.travelblog.org/Photos/734858&h=450&w=600&sz=74&tbnid=lqOuWS8uMyIl9M:&tbnh=101&tbnw=135&prev=/images%3Fq%3DStandard%2Bof%2BLiving&zoom=1&q=Standard+of+Living&hl=sk&usg=__5NVNK2E-9QbG2atLyVD3Y-HT7L4=&sa=X&ei=3DhuTZHBKoOVswaGkdz5Dg&ved=0CFMQ9QEwBQ
  • 41

    American Approach:

    Standard of living was sometimes used to describe a level of wages thought appropriate for American workers, the term was frequently associated with the middle class and their material culture.

    Marina Moskowitz Standard of Living. The Measure of the

    Middle Class in Modern America.2004. Baltimore, Maryland: The Johns Hopkins University Press 2004

  • 42

    Standard of Living

    In social science, the aspirationsof an individual or group for goods and services.

    Alternatively, the term is applied specifically to a measure of the consumptionof goods and services by an individual or group.

    level of livingdesired).

    Both include privately purchased items as well as items that lead to an increased sense of well-beingpublicly provided services and the quality of the environment.

    http://www.britannica.com/EBchecked/topic/344816/standard-of-living

  • 43

    Standard of Living

    Level of need satisfaction, in which at one side is need, at other side satisfactiondetermined by possible consumption.

    This process is

    in concrete living

    (or social) conditions.

  • Perception

    1. Wellbeing

    2. Living conditions

    3. Financial helth of population

    4. Reproduction of the work force

    5. Relation between income and consumption

    6. Level of the needs satisfaction

    7. Material wellbeing measured by goods, services and luxury.

    44

  • 45

    For your thought:

    What is standard of living?

    What is consumption?

  • Consumption

    I can have:

    - House

    - Expensive car

    - Holiday in Australia

    - I want all

  • 47

    Consumption

    1. The act or process of consuming.

    2. The state of being consumed.

    3. The quantity consumed.

    4. Economics expenditure of goods

    and services for final personal use.

  • 48

    Consumption

    Expenditure during a particular period on goods and services used in satisfaction of needs and wants.

    http://www.businessdictionary.com/definition/consumption.html

  • Elements of Consumption

    1. Earnings and expenditures of households

    2. Levels of development and structure earnings of households

    3. Levels of development and structure of consumption of huseholds

    4. Purchase (buying) consumer goods

    5. Long term consumption

    49

  • 50

    Standard of Living

    We can understand :

    - In wider sense: Is similar or same as category Quality of Life.

    - In narrower sense: Is sub-category of quality of life.

  • 51

    Standard of Living Indicators in wider sense:

    Standard of living generally refers to the level of wealth, comfort, material goods and necessities available to a certain socioeconomic class in a certain geographic area.

    Includes the following factors:

    - Objective indicators

    - Subjective indicators

    income gross domestic

    product (GDP)

    quality and availability of

    employment

    inflation

    class disparity number of paid vacation

    days per year

    poverty rate quality of healthcare

    quality and affordability

    of housing

    quality and availability of

    education

    Working time Life expectancy

    economic and political

    stability

    national economic

    growth

    political and religious

    freedom

    environmental quality

    climate safety

    infrastructure cost of goods and

    services

  • 52

    Standard of Living Indicators in narrower sense:

    - Earnings

    - Consumption

    By :

    - Subjective indicators

    - Objective indicators

  • Basic Functions Standard of Living

    1. Measurement level of living

    2. Quantification of the level of need satisfaction

    3. Goal for economic policy

    4. Stimulationof the socio-economic development

    5. Forming conditions for social security

    6. Influencing of the quality of life

    53

  • 54

    Levels of Living

    1. Basic needful

    2. Standard

    3. Luxury

  • Quantification Standard of Living

    World Bank:

    Earnings,

    Expendituresand

    Consumption.

    Other Approach sameasin Quality of Life

    1. Gross Domestic Product

    2. Human Development Index

    3. Life Satisfaction Index

    4. Happy Planet Index

    55

  • Relations: Quality of Life - Standard of Living

    Relations arenot linear.

    There exist various quality of life and same the standard of living.

    56

  • 57

    Theories of Consumption

    1. Micro-economic

    2. Macro-economic

  • 58

    Microeconomic Consumer Theory

    Is oriented at consumer behavior in relation to needs.

    Consumer is creating demand.

    In market of producing factors can be also seller.

  • 59

    Consumer influences:

    - Earning

    - Price

    - Accessibility of articles

    - Subjective factors (style, fashion, expectations, hobbies)

    - Other factors (weather etc.)

  • 60

    Preference Theory

    The behavioral assumption of consumer theory is that all consumers are rational decision makers who seek to maximize utility.

  • 61

    Ernst Engel1821 - 1896

    Was a German

    statistician and

    economist, famous for

    TheEngel Curve and

    the Engel's Law.

    http://upload.wikimedia.org/wikipedia/commons/4/4e/Ernst_Engel.jpghttp://upload.wikimedia.org/wikipedia/commons/4/4e/Ernst_Engel.jpg
  • 62

    Engel's Law

    is accepted as basic principle of income and consumption.

    It states that if incomes increase, the proportion of income spent on food decreases.

  • 63

    Macro-economic Theory

    Is primarily focused on the actions of individual agents, such as firms and consumers, and how their behavior determines prices and quantities in specific markets.

  • 64

    John Maynard Keynes

    British economist

    5. 6. 1883 21. 4. 1946

  • 65

    Macro-economic Theory

    Keynes consumption function C = f(Y)

    C Consumption, Y income

    If income grows, demand is also increasing.

    Households, which have higher incomes, consume more than households with lower incomes.

    Rule:

    If income grows, consumption grows absolute, but its portion is decreasing. (People begin to save up money this part of income is not consumed.)

  • 66

    Modern Consumer Theory

    Theory of James S. Duesenberry

    The more income is higher herewith the consumption is decreasing and saving is increasing.

    Consumption Theory based on hypothesis of living cycle

    Individuals have long life plans of consumption.

    James S. Duesenberry

    http://www.marefa.org/images/b/be/James-tobin.jpghttp://www.marefa.org/images/b/be/James-tobin.jpg
  • 67

    Modern Consumer Theory

    Theory based on hypothesis of rationale expectations

    Households are thinking about probable consumption in the

    future. If their expectations are not right, they correct them.

  • GaryS. Becker Theory of Behavior

    Human behavior is determined by values not only by economic stimulus.

    University ProfessorDepartment of Economicsand SociologyProfessor

    Graduate School of BusinessThe University of Chicago

    68

  • Book

    69

    Gary Becker and Kevin Murphy present a

    testable, analytic framework for measuring

    how people make choices by including the

    social environment along with standard

    goods and services in their utility functions.

    - How changes in the social environment

    affect people's choices and behaviors.

    - How the social environment itself is

    determined by the interactions of individuals.

  • 70

    Magic Quadrangle of Consumption

    prof. Dr. Heiko Steffens (Germany)

    Needs, Goods/ Services

    Wishes, Quantity

    Dreams Quality

    Resources Costs

    Finance Prices

    Work Force Taxes

  • Maslows Theory of Motivation

    Self-Realisation Needsself-fulfilment

    self-development, creativity

    1. Physiological Needsfood, water, sex, sleep

    2. Safety Needsprotection from physical danger

    Family, health, morality

    3. Social Needspartnership, friendship

    4. Needs of Egoreputation, status

    5.

  • Important Rule

    Very important finding:

    On the top of hierarchyneedshave the strongest motivation.

    When they are satisfied, they gain strength.

    Lower needs - they became weaker by

    satisfaction.

    72

  • Need Typlogy

    Need of social activity

    Need to create own living space

    Need of socialization

    Need of acceptation

    of self-actualization

    73

  • Satisfaction Rules

    Satisfaction of the existence needs musthave minimum level. Then the higher needs

    be actualized.

    Existence needs have priority. This rule is modified by value structureand by options of saturation of existence needs.

    74

  • Higher Needs Determination

    Level of education of inhabitants

    Enlargement of creativity in jobs

    Higher level of hobbies in free time

    Higher expenditures in area of culture and free time

    Higher interest about recreation.

    75

  • 76

    Behavior of Households of the East Block

    Need of change at modern consumers.

    Effort for flat enlargement and modernization.

    Big growth of rental tax.

    Increased expenditures for alcohol.

    High increased need of cars and traveling.

    High expenditures for radio and TV.

  • 77

    Consumer Buying Behavior

    It is important to understand how consumers make their decisions. It can help predict how consumers will react to different situations.

  • Characteristics Affecting Consumer Behavior

    Buyer

    Psychological

    Personal

    Social

    Culture

  • 79

    Influencing Factors of Consumer Behavior

    Cultural

    Factors

    Social

    Factors

    Personal

    Factors

    Psychological

    Factors

    Culture

    Sub-culture

    Social Class

    Family

    Living Cycle

    Reference

    Groups

    Job

    Earning

    Personality

    Values

    Life Style

    Motivation

    Perception

    Learning

    Opinion

  • Factors Affecting Consumer Behavior:

    People within a social class tend to exhibit similar buying behavior.

    Occupation

    Income

    Education

    Wealth

    Groups of people with shared value systems based on common life experiences.

    Hispanic Consumers

    African American Consumers

    Asian American Consumers

    Subculture Social Class

  • Cultural Factors

    Cultural environment influences at interests, wishes, opinions and activities.

    In society there exist various cultural trends as globalization of life style, changes in protection of environment.

  • GROUP

    Membership

    FAMILY

    Husband, wife, kids

    Roles and Status

    Social

    Factors Affecting Consumer Behavior:

  • Social Factorsof Consumer Behavior

    Consumer Behavior is influenced by family, reference groups, social role and social status.

    Life in group help to individual to develop himself or herself and also shopping behavior.

    - Reference groups

    - Primary groups

    - Secondary groups

  • Factors Affecting Consumer Behavior

    Personal Influences

    Age and Family Life CycleStage

    Occupation

    Economic Situation Personality & Self-Concept

  • Personal Factors of Consumer Behavior

    Personal factors: age,livingcycle, job, social statusand personality influence at consumer behavior.

    Sociological approach: the living cycleTINK two incomes no kids)

    Occupationis determined by selection in goods and services, for instance: dressing, traffic.

    Economic situationis mirror of conditions of consumer.

    Living styleis expression of opinion at world. It gives the picture about human and his or her relation to the environment.

  • Psychological Factors

    Motivation

    Perception

    Learning

    Beliefs and Attitudes

    Factors Affecting Consumer Behavior:

  • 87

    Consumer Basic Trends

    results from research of GfK Roper Consulting

    1. Health and well-being (healthful foodstuff, recreation, sport)

    2. Life in moving(special foodstuff eating in cars)

    3. Pragmatic materialisms

    also nice also cheap and also useful.

    1. Relation to Mass-media

    2. Ageing of population

  • 88

    Influence of ShoppingDecision

    Dominant Man automobile, TV

    Dominant Woman washmachine, carpet,furniture, kitchen needs

    Both selection of holiday,

    house, spending of free time

  • 89

    Global Consumption

    Consumer basket :

    1. Products, which are produced by domestic subjects.

    2. Imported products, which is not possible produce in our country as example cacao, coffee, tee, oranges, citrus.

    3. Products, which are putting together from semi finished products from abroad.

    4. Imported products, which are competition for domestic goods.

    5. Products, made in abroad and sold under domestic trademark (sport shoes)

    6. Products, which are producing in our country, but distributed by international concerns.

    7. Products, which are made from raw material and producing in abroad soya meals.

    8. Products, which are full or partial produced in our country, then are exported in abroad and then imported to us fishes, textile.

  • 90

    Groups According Phases of Family Life

    1. Young single person

    2. Young couples without children

    3. Young couples with children

    4. Couples and children in educational age

    5. Older couples with economic depended children

    6. Older couples with independent children

    7. Older couples in pension

    8. Older single person

  • 91

    Structure of Expenditures

    Food and non-alcoholic beverages Alcoholic beverages and tobaccoClothing and Footwear expenses

    Housing (water, electricity, gas and other fuels)Furnishings, household equipment and routine household maintenanceTransport

    CommunicationsHealthEducation

    Miscellaneous goods and services

  • 92

    Types of consumer behavior

    Saving financial reserve money for un-expectable situations.

    Loan - represent financial help for investment buying of apartment. Debits aredecreasing the amount for following period.

    Expense Cut Downs - is consequence of non-rationale consumer behavior.

  • Structure of Net Cash Expenditures of Slovak Households in %

    Classification of Consumption 2000 2001 2002 2003 2004 2005

    Food and Non-alcoholic Beverages 26,2 24,3 24,2 23,4 24,7 24,3

    Alcoholic Beverages 3,1 2,8 2,8 2,7 2,9 2,7

    Clothing and Footwear 8,0 7,8 7,7 6,7 5,1 5,2

    Housing,Water, Electricity, Gas 16,4 15,6 16,0 18,8 24,6 22,7

    Furnishings, HouselholdEquipment 5,5 5,2 5,3 4,6 4,4 4,2

    Health 1,5 1,5 1,6 1,9 2,9 3,1

    Recreationand Culture 7,5 7,3 7,4 6,8 6,2 5,8

    Education 0,5 0,6 0,5 0,6 0,6 0,8

    Restaurantsand Hotels 5,1 5,5 5,8 5,6 3,5 3,9

    Transport 7,9 9,2 8,1 8,3 6,2 7,0

    Postand Communication 2,7 3,3 3,6 3,6 4,0 4,2

    MiscellaneousGoodsand Services 7,6 8,1 8,1 8,1 7,3 8,2

    Other Consumption 8,0 8,8 8,9 8,9 7,6 7,9

  • Classification of Consumption 2006 2007 2008 2009 2010 2011

    Food and Non-alcoholic Beverages 22,5 22,1 22,0 21,3 22,1 21,8

    Alcoholic Beverages 2,6 2,7 2,5 2,6 3,0 2,9

    Clothing and Footwear 5,3 5,6 5,9 5,4 5,3 5,3

    Housing,Water, Electricity, Gas 21,7 19,8 19,5 20,2 20,4 20,2

    Furnishings, HouselholdEquipment 4,2 4,8 4,8 4,4 4,0 3,8

    Health 2,6 2,4 2,7 2,7 3,0 2,9

    Recreationand Culture 6,4 6,6 7,1 6,7 7,2 8,0

    Education 0,8 0,7 0,5 0,5 0,4 0,4

    Restaurantsand Hotels 4,6 4,7 5,1 5,1 4,9 5,4

    Transport 7,9 8,6 7,8 7,6 7,2 8,0

    Postand Communication 4,8 4,9 5,0 5,5 5,3 5,2

    MiscellaneousGoodsand Services 7,5 7,3 6,5 6,5 6,3 6,5

    Other Consumption 9,1 9,6 10,7 11,4 10,8 10,7

  • 95

  • 96

  • 97

  • 98

    Earning at head in

    Dollars

  • 99

    Structure of Expenses (2006)

    Expenses in %EU - 15 EU - 25 EU - 27 SR

    Food and non-alcoholic beverages12,5 12,7 17,9

    Alcoholic beverages and tobacco 3,3 3,5 3,5 5,0

    Clothing and Footwear expenses 5,8 5,8 5,7 3,9

    Housing (water, electricity, gas and other fuels) 21,9 21,9 21,9 25,9

    Furnishings, household equipment and routine

    household maintenance

    6,3 6,3 6,2 5,5

    Health 3,4 3,4 3,4 3,3

    Transport 13,7 13,6 13,6 8,4

    Communications 2,7 2,7 2,7 3,5

    Culture and free time 9,6 9,5 9,4 8,9

    Education 1,0 1,0 1,0 1,5

    9,3 9,0 9,0 7,3

    Miscellaneous goods and services 11,0 11,0 10,8 9,4

  • 100

    Expenses in Several Spheres of Life

    2006

    Country Over

    Work

    Time

    Leisure

    Time Other

    EU - 27 53,4 % 19,4 % 27,1 %

    EU - 25 53,4 % 19,5 % 27,3 %

    EU - 15 52,8 % 19,9 % 27,4 %

    Slovakia 61,5 % 17,7 % 21,3 %

  • Thanks for Attention

    101

  • 102

    Saving

    Process of saving is determined

    by living and family cycle.

    1. Phase apartment + furnish

    2. Phase children grow to adulthood saving is not possible.

    3. Phase children are leaving family saving for old age.

    4. Phase property is given to heritors.

  • 103

    Causal Agent of indebtedness:

    Unemployment,

    Low incomes at limit of poverty,

    Inadequate leading of household,

    Conspicuous consumption over options,

    Difficult life situations divorce, injury, illness, death.

  • 104

    Loans

    Over Indebtedness is

    Between 20. 50. years

    of life.

    Can be consequence of:

    - shopping passion, which is changing at

    - shopping dependency and brings

    - shopping frustration.

  • 105

    Consumer Protection

    - Departure

    - Reduction of needs

    - Shopping in other shops

    - Shopping strike

    Complaint

    - Public Critique

    - JuridicalAction

    Handling about price

  • John Naisbitt a Patricia Aburdene

    Megatrends 2000

    Ten New Directions for the 1990s

    Published in 1990.

  • Patricia Aburdene John Naisbitt

  • Before us is the most important decade in the history of civilization, a period of stunning technological innovation,

    unprecedented economic opportunity, surprising political reform, and great

    cultural rebirth. It will be decade like none that has come before because it will

  • Megatrends for 21. Century

    1. The Global Economic Boom

    2. Renaissance in the Arts

    3. The Emergence of Free Market Socialism

    4. Global Lifestyles and Cultural Nationalism

    5. The Privatization of the Welfare State

    6.

    7. Decade of Women in Leadership

    8. The Age of Biology

    9. Religious Revival of the Third Millennium

    10. Triumph of the Individual

  • 1. The Global Economic Boom

    1. Economic explosion will integrate of the world's economies.

    2. Economy of high earnings

    3. Historical integration countries of European Unionand their value for other world.

  • 1. Forces evoking Global Economic Boom

    - Economic aspects are stronger than political. Presidents and parliaments are less important.

    - There are creating new free business (America, Europe, Japan).

    - Economics is more important than ideology.- Will exist new business between all nations.

  • 2. Renaissance in the Arts

    Impressed by increases in the popularity of museums, theaters, and operatic societies. Arts willactually replace sports as dominant leisure activity during the 1999s.

  • 3. The Emergence of Free Market Socialism

    Socialism as practiced in the communist nations is fading away.Eastern Europe is heading in three directions: politicalpluralism, free-market economics and integration with Western Europe.

    Causes: Global EconomyTechnique electro technique Non-success of centralization High Expenditures of social systemChanges in the area of working forces New approach to the individual

  • 4. Global Lifestyles and Cultural Nationalism

    Our life style is more and more unified. In communication is preferred English. We can buy the same products in Italy, France, Great Britain and also in the USA (Ikea).

    But cultural nationalism is also growing as people strive to maintain their own culture amid global homogenization nations fighting to preserve their languages.

  • 5. The Privatization

    of the Welfare State

    Change of competences from government to individual:

    1. From public housing to home-ownership.

    2. From national health service to private options.

    3. From government regulation to market mechanisms.

    4. From welfare to workfare.

    5. From collectivism to individualism.

  • 6. From government monopoly to competitive enterprise.

    7. From state industries to privatized companies.

    8. From state industries to employee ownership.

    9. From government Social Security plans to private insurance and investment.

    10. From tax burdens to tax reductions.

  • 6. The Rise of the Pacific Rim of Asia:

    New York Paris London

    They are replaced by

    Los Angeles, Sydney a Tokyo

    Present Asia inhabitantsof world

  • 7. Decade of Women

    in Leadership

    New demands at leading position:

    Organizational principle was changed from managingwith accent at control to leading, which discovers the best abilities of people.

    Goals of firm you can achieve through harmonization of formal and non-formal objectives.

    Woman, who are leading own companies are double successful than companies leading by men.

  • 8. The Age of Biology

    Starting Points:

    1. Biotechnology we cannot ignore, is possible dangers.

    2. We have responsibility for ethical choices.

    3. Technology is neutral. Important is its using.

    4. We must develop and be responsible for manipulation with being.

  • 9. Religious Revival of the Third Millennium

    Selected ideas:

    Science and technique do not tell, what the life means. We know about this only through literature, art and spirituality.

    In periods of big social changes the depth of religious experience is over possibilities of organized religion.

    "We cannot understand the megatrends of

    the 1990s without acknowledging the

    metaphorical and spiritual significance of the

    millennium.

  • 10. Triumph of the

    Individual

    Creation

    Not heavy

    physical work.

  • Megatrends 2000 concludes enthusiastically:

    "On the threshold of the millennium, long the symbol of humanity's golden age, we possess the

  • 125

    Social Phenomenon and its Measurement

    Assist. p

    Department of Social Development and Labor

    FNE EU

  • 126

    Goals:

    1. To understand better what is social phenomenon and to know its manifestation.

    2. To inform about main characteristics of social facts.

    3. To know methods of quantification.

    4. To teach to apply knowledge in the frame of subject Quality of Life.

  • Emile Durkheim(1858-1917)

    Emile Durkheimis considered by many to be the father of sociology. He is credited with making sociology a science, and having made it part of the French academic curriculum as "Science Social".

    During his lifetime, Emile Durkheim gave many lectures, and published an impressive number of sociological studies on subjects such as religion, suicide, and all aspects of society.

  • 128

    What is social phenomenon?

    Emile Durkheim

    "The first and fundamental rule [of sociology] is to consider social facts as

    things...a social fact is every way of acting which is capable of exercising an

    external constraint

    upon the individual"

    (The Rules of Sociological Method, 1895)

    French sociologist

  • Social phenomenon is:(in general sense)

    1. An activity that has implications throughout society, in the economic, legal, political, and religious spheres.

    2. Values, cultural norms, and social structures external to the individual.

    3. A social phenomenon is anything that influences or is influenced by organisms sufficiently alive to respond to one another. Love is also a social phenomenon.

    4. Social phenomenon is an act of social practicesby the masses.

  • 130

    Traffic

  • Childhood

  • Family

    132

  • 133

    Social phenomenon according to

    Alexander Hirner:

    Structural, functional and dynamic formation of the societal practice, which we map through individual behavior.

    It has own rules and patterns and order and also has sense of other level than is individual purpose.

  • 134

    Basic Characteristics of the Social Phenomenon

    1. Qualitative and quantitative indicators

    2. Over-individual character

    3. Probability character

    4. Targetable of Social Phenomenon

  • 135

    1. Qualitative and Quantitative Indicators

  • 136

    Quality

    Internal certainly of thing.

    - Specific delimited internal relations and connections between components of system.

    - It is not same as feature, characteristic it proves by them.

    - Through quality system has relative stability.

    - In this frame we can talk about developed phases of phenomenon.

  • 137

    Quantity

    Quantity is certainly of the phenomenon, which proves by largeness, number, weight, extent, time.

  • 138

    Changing Quantity on Quality

    Quantity in the frame of one quality can have various forms.

    If quantitative changes oversteps the limit, it begins the change of quality.

    Quality Change = Structure Change

  • 139

    Change of Quality in Life

    Kid Older human

  • 140

    Quantity

    1. Quantity of members of given population. (employed, unemployed)

    2. Variants of social phenomenon. Continuum, which has own minimal and maximal values.

    3. Combination.Is created stratification.

    4. Internal section of phenomenon on basis of dimensial analysisor calculation. Index: partial, summative.

    5. Hierarchic configurationin the form of structural relations.

    6. Intensity of relations- statistical dependence, causal dependence.

  • 141

    2. Over-individual character of the social phenomenon

  • 142

    Emile Durkheim

    When I perform my duties as a brother, a husband or a citizen and carry out the commitments I have entered into, I fulfill obligations which are defined in law and custom and which are external to myself and my actions. Even when they conform to my own sentiments and when I feel their reality within me, that reality does not cease to be objective, for it is not I who have prescribed these duties; I have received them through education.

    (Rules of Sociological Method, Prague 1926, p. 35 36.)

  • 143

    Manifestation of over-individuality

    It is external tension at individual.

    If I identify with given phenomenon, I do not feel this tension.

    If not, my effort for undergoing this, must be identical with existing external tension.

  • 144

    Social Role

    Is objectively defined frame of duties.

    Social role operates tension

    at individual by goal

    determination of her or him.

    Role Executor - actor

  • 145

    Steward Role

    Dimensional analysis of role

    1. Expert Dimension

    2. Leading Dimension

    3. Dimension of Interest Representation

  • 146

    Steward Role

    Measurement

    1. Expert Dimension

    - Expertise low, middle, high.

    2. Leading Dimension

    - liberalistic, democratic, autocratic.

    3. Dimension of Interest Representation

    - low, middle, high interest in needs of subordinates.

  • 147

    3. Probable character

    of the social phenomenon

  • 148

    Causal Connection

    Natural Sciences strong causal connection.

    conditions evokes, determines

    Spaghetti in boiling water

  • 149

    Causal Connection

    Societal sciencesFree Causal Connection

    , here become two options:

    ,

    We can tell about probability of cause or consequence.

  • 150

    Presented in Statistics

  • 151

    4. Targetable of the Social Phenomenon

  • 152

    Targetable

    Is determined by needs, values, interests.

    Targetable is connected with effect of uncontrolled forces.

    What every individual wants, crosses other individual and so from this will be something, who wanted nobody.

    Contra-finality.

  • Accesses to Measurement

    153

  • Analysis of the Social phenomenon

    1. Theoretical analysis

    2. Methodological analysis

    3. Empirical analysis

    154

  • 155

    Theoretical Analysis

    1. Process of Identification of the Social Phenomenon

    explorational operations, by which we can separate explored phenomenon in qualitative clear form...and to build a theoretical model applicable

  • Conceptual frameworks

    Theoretical frameworks are a type of intermediate theory that attempt to connect to all aspects of inquiry (e.g., problem definition, purpose, literature review,

    methodology, data collection and analysis(theoretical analysis).

    156

  • Conceptual frameworks can act like maps that give coherence to empirical inquiry. Because conceptual frameworks are potentially so close to empirical inquiry, they take different forms depending upon the research question or problem.

    157

  • 158

    Identification

    1. By trend on the outside definition

    Border

    of the social

    phenomenon by

    definition

  • Identification

    2. By trend on the

    inside dimensional

    analysis.

    Result:

    Theoretical framework of

    phenomenon

    Dimensial

    Analysis

  • 160

    Methodological Analysis

    2. Operationalisation of the social phenomenon

    Is using in two sense:

    a) Sum of explorational operations, by which we judge, if phenomenon answer the symbolized fact.

    b) Settle the category into research methods.

  • Methodological AnalysisMeans:

    1.Obtain structure

    2.Choice indicators

    3.Choice statistical methods of empiric data processing.

    161

  • 162

    Indicators

    Accesses to selection:

    1. Mapping all indicators

    known from practice and theory.

    We cover uncovered places.

    2. Re-groupingobtained information from the aspect of identified category.

  • Indicator

    Person or thing that indicates or points out; pointer; instrument which shows the performance of a machine; sign, signal, symptom.

    - Identification with organization

    - Satisfaction with work

    - Basic hardware

  • Selection of Indicators

    All variables of social phenomenon will not be at the same level of generality. We prefer indicators, which are near to the empirical covering.

  • Variable

    Variable - In the social sciences, the term refers to attributes which are fixed for each person or other social entity, but which are observed to be at different levels, amounts, or strengths across samples and other aggregate groups.

    Variables measure a social construct (such as social class, age, or housing type) in a way which renders it amenable to numerical analysis. Thus, the key feature of a variable is that it is capable of reflecting variation within a population, and is not a constant.

  • Types of Indicators

    166

  • 167

    Definitional indicator Variable

    - Salary 460 EUR

    - Group's cohesion number of preferences of other members

  • 1. selection of variablewith highest internal correlation.

    2. selection of variablewith highest external correlation.

    168

    Partial Indicator

  • Selection of Indicator of More-dimensial Phenomenon

    1.Procedure

    Measure of Coherence correlation of every variable with other. Variable, which has the highest values is representative.

    Variables: A,B,C.

    Representative indicator would be

    Is internal correlation indicator.

    Author: Stefan Nowak polish sociologist

    AB 0,8 BA 0,8 CA 0,7

    AC 0,7 BC 0,65 CB 0,65

    AD 0,75 BD 0,5 CD 0,10

    Sum 2,25 1,95 1,45

    Average0,75 0,65 0,48

  • Selection of Indicator of More-dimensial Phenomenon

    2. Procedure

    For example:

    Socio-economic status in relation to political orientation.

    Changes in status related to change of membershipin political party.

    Between status and party membership is correlation.

    External correlationindicators are considered as causation or consequenceof phenomenon.

  • Example of Partial Indicator

    Socio-economic Status

    Indicator of salary

    Indicator of profession

    Indicator of powerparticipation

    Indicator of significance of functions

  • Summative indicator sum index

    172

    Satisfaction in music band

    We must have information about

    satisfaction of every member.

    1. Principal

    2. Trumpetist 1

    3. Trumpetist 2

    4. Drummer

    5. Maybe also dog

  • Sum IndexIdentification with organization

    1. Satisfaction with salary

    2. Satisfaction with work

    - organization of work

    - basic hardware

    - satisfaction with performance

    3. Satisfaction with relations

    - satisfaction with leader

    - satisfaction with colleagues

    - satisfaction with working climate

    4. Satisfaction with traveling at work

    5. Satisfaction with flexible working time

    Summative index : proportion between existing and maximum sum of points.

    Number of achieved points

    Number of points = -

    Number of maximum points

  • 174

    Variable

    1. Qualitative2. Quantitative

  • 175

    1. Nominal Variable

    Satisfaction

    1. Very satisfied

    2. Satisfied

    3. Same satisfied as unsatisfied

    4. Unsatisfied

    5. Very unsatisfied

  • Quantitative Variable

    1. Cardinal- 24

    176

  • 2. Portioned Variable

    177

    1/2

  • 3. Interval Variable

    Salary

    (401 420 EUR)

    178

  • 1. Ordinal Variable

    1. place

    2. place

    3. place

    4. place

    5. place

    179

  • 2. Ordinal Variable

    180

    Popularity

  • 181

    Application in the Area of the Quality of Life

  • 182

    1. Question:

    Is the quality of life also the social phenomenon?

  • 183

    2. Question:

    How do you identify your own quality of life?

  • 184

    3. Question:

    How dimensions do you discover in its frame?

  • 185

    4. Question:

    Which are the basic indicators of quality of life?

  • 186

    5. Question:

    By which access can you quantify your quality of life?

  • 187

    6. Question:

    Say example of definitional, partial and summative indicator.

  • 188

    7. Question

    Say example at:

    - nominal,

    - cardinal,

    - ordered,

    - interval and

    - portioned symbol of the quality of life.

  • 189

    Thanks for Attention.

  • 191

    Approachesto the Global Mega-trends

  • 192

    Goal:

    1. To inform about contradictions of the present civilization.

    2. To explain the mega-trends, which were created by American and OSN experts.

    3. To explain mega-strategic priorities of development of our

  • 193

    Contradictions of Civilization

    1. The richest2% of inhabitants own more asworld richness, poor half only 1%.

    2. Earnings of 225 the richest people are the same -as 2,7 mld poorest.

    3. 358 the richest people of the Planet own property

    as poorest half of people.

    (it is 3,3 mld. people).

    4. Until 2030 year thenumber of people, who will have to live from1- 2 dollars per day will increase from 2 to 4 mld.

  • 194

    Contradictions of Civilization

    5. Opened and covered conflicts for energetic and water sources.

    6. 1/5 inhabitants consume 90 % of natural sources.

    7. Climate change, getting warmer about 3o C change of borders: sea land.

    8. Famine (hunger) of400 mil. people.

    9. Extra-ordinary dynamic of the gray and black economyin relation to the GDP. 2006: 4 - 5 billions USD present gray and 2,5 - 3 billions of black economy.

    (OECD)

  • 195

    Problems of Global Economy

    Options of states are reduced,situation evokes for global management.

    Global, financial and economic crisisqualitative new phenomenon.

    Absence of forming of the global institutions, this gap opened the door for gray and black economy and deformation of market and consumption.

    http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=F950Jvuj3S9EdM&tbnid=pM7SPbQ6jVZOnM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.blogovisko.sk%2Fpriciny-biedy-regionov-slovenska.html%2Fbieda&ei=OQtDU5WkL8OCOLzmgdgG&psig=AFQjCNETx8hy-_Ci0Fg1MIpYiVjdi44A8A&ust=1396988616424788http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=F950Jvuj3S9EdM&tbnid=pM7SPbQ6jVZOnM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.blogovisko.sk%2Fpriciny-biedy-regionov-slovenska.html%2Fbieda&ei=OQtDU5WkL8OCOLzmgdgG&psig=AFQjCNETx8hy-_Ci0Fg1MIpYiVjdi44A8A&ust=1396988616424788
  • 196

    Science and Technique

    Unprecedented opportunities of civilization, but also threats of abusing.

    Sophistic technology changes of working and living conditions (new materials and sources of energy).

    Dynamic development of knowledge, new technologies threat and risks weapons.

    http://www.google.sk/url?sa=t&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAQQjRw&url=http%3A%2F%2Fveda-a-technika.noviny.sk%2Fveda-a-technika-clanky%2F05-01-2011%2FTakmer%252520%2525C5%2525A1pion%2525C3%2525A1%2525C5%2525BEna%252520fotka%3A%252520Robot%252520na%252520Marse.html&ei=BQxDU_HgOeO6ygOwo4HwCw&usg=AFQjCNFdJxIbKq9E8cW4pBUEwcPDQlyVBghttp://www.google.sk/url?sa=t&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAQQjRw&url=http%3A%2F%2Fveda-a-technika.noviny.sk%2Fveda-a-technika-clanky%2F05-01-2011%2FTakmer%252520%2525C5%2525A1pion%2525C3%2525A1%2525C5%2525BEna%252520fotka%3A%252520Robot%252520na%252520Marse.html&ei=BQxDU_HgOeO6ygOwo4HwCw&usg=AFQjCNFdJxIbKq9E8cW4pBUEwcPDQlyVBg
  • 197

    Global megatrendsEconomic Institute of the Slovak Academy of Science

    re-structuring of the civilization

    development factorsoverchargingabridgements of

    spaceand time extent and influence of the financial

    sphere

    cardinal institutional changes, polarizationof richness and povertyhazard of living environment, energy,

    material, water, food arming, black economy, crime, peace and conflicts value system crisis necessity of its

    global revival

    more-level global governance

    http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=zR_UwlgpVSkV3M&tbnid=POoCVU2VlbznlM:&ved=0CAUQjRw&url=http%3A%2F%2Fkovo-vyroba.sk%2Fmapy-v-slovenskom-jazyku.html&ei=7BBDU5PfKcXYOvKqgeAC&psig=AFQjCNH2BOvU67EI6ppGlwc0yeoW39nQgA&ust=1396990538466155http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=zR_UwlgpVSkV3M&tbnid=POoCVU2VlbznlM:&ved=0CAUQjRw&url=http%3A%2F%2Fkovo-vyroba.sk%2Fmapy-v-slovenskom-jazyku.html&ei=7BBDU5PfKcXYOvKqgeAC&psig=AFQjCNH2BOvU67EI6ppGlwc0yeoW39nQgA&ust=1396990538466155
  • 198

    The Millennium ProjectAmerickej rady Global challenges for 21. century

    Indefensibility of Development

    Water Population and sources

    Globalization of the IT

    Differentiation between rich and poor

    Health

    Peace and conflicts

    Participative deciding in more problematic relations in world

    Woman status

    Transnational crime

    Science and technology Energy

    Global ethic

    1000 experts from period: 1996 - 200

    http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=BCTKVN5fCqYbiM&tbnid=Wn63PyeFpmJtpM:&ved=0CAUQjRw&url=http%3A%2F%2Fbeo.sk%2Fzdravie&ei=nA9DU4WBB4KTOLXDgfgP&psig=AFQjCNH8RJofM5GNLNU9g77bWvPwGPFTWg&ust=1396990068761209http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=BCTKVN5fCqYbiM&tbnid=Wn63PyeFpmJtpM:&ved=0CAUQjRw&url=http%3A%2F%2Fbeo.sk%2Fzdravie&ei=nA9DU4WBB4KTOLXDgfgP&psig=AFQjCNH8RJofM5GNLNU9g77bWvPwGPFTWg&ust=1396990068761209
  • 199

    Meta-strategic Prioritiesof the Planet Development

    OSN

    Institutional world infrastructure

    More intensive influence of science

    More intensive orientation of the educational systems at survival

    Social programmes

    Control of economic and technologic systems

    re-orientation of the information data at economic and social development

    Support of the new programme and projects

    Approximation of juridical systems

    Specification of international treaties, protection of values

    Increasing of the quality of life

    Harmonization of the global, national, regional and local goals

    http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=Sqw87tA4GyS8XM&tbnid=U2etX0wIi484vM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.klubinvestoru.com%2Fcs%2Farticle%2F1934-megatrendy-do-roku-2023-na-kterych-se-da-vydelat&ei=gBFDU7qhKYmdO87qgNAP&psig=AFQjCNH2BOvU67EI6ppGlwc0yeoW39nQgA&ust=1396990538466155http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=Sqw87tA4GyS8XM&tbnid=U2etX0wIi484vM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.klubinvestoru.com%2Fcs%2Farticle%2F1934-megatrendy-do-roku-2023-na-kterych-se-da-vydelat&ei=gBFDU7qhKYmdO87qgNAP&psig=AFQjCNH2BOvU67EI6ppGlwc0yeoW39nQgA&ust=1396990538466155
  • 200

    Global Economic Growth

    Living Environment

    Value System

    Educational System

    Population Growth

    MaterialsScience and technique

    Development

    Mass-

    communication

    Governance and

    ability to manage

    Foodstuff

    Water SourcesEnergy

    HUMANITY

    Services, agriculture, industry

    Migration,

    housing,

    health,

    employment

  • Quality of Life

  • Goals:

    1. To give information about phenomenon of the Quality of Life on the theoretical level.

    2. To identify its extensity from methodological level.

    203

  • What is quality of life?Maximalistic approach:

    C. W.Cobb claims, that

    good society

    offers maximal needs satisfaction

    all citizens.

    They can have also non-material form relations in family and at work.

    Coob, C. W. Lessons Learned from the Hitory of Social Indicators. San Francisco: redefining Progress. Working Paper, 2000.

    204

  • Arthur Cecil Pigou1877-1959

    Wealth and Welfare

    (1912, 1920)

    Economy of Welfare

    (1932)

    First time used word

    Quality of Life

  • John Kenneth Galbraith

    American economist, diplomat

    Born: 15. October 1908

    Died: 29. April 2006

  • Minimalist approach

    Rawlson:

    It is more important for society to provide for and protect

    Minimum level of expectation,

    as maximal level of profits and total happiness and benefits.

    Common welfare can increase, if the situation will be better for the poorest and those, who need it the most of all.

    207

  • Definitions of Slovakauthors:

    A.

    optimal level of life existence of individuals or groups, which is expressed by proportion to the standard, represented in

    208

  • and perceptions of human in everyday life, in real social space with concrete rules of coexistence, with realistic questions of goals, sense of earthly

    209

  • I. Laluha:

    Quality of life is historical conditional level of living processes, in which human and society are reproducing and developing own

    or only feeling, but in the main is realistic

    life and development of personality,

    210

  • In the definition is underlined:

    1. Historical dependence of quality of life.

    2. Quality of life is connected with complex of living processes. (Working and out of work activities)

    3. Developingdimension of the quality of life.

    211

  • Quality of Life Model of Centre for Health SupportUniversity of Toronto, Canada

    Three basic domains of quality

    of life:

    1. Being personal characteristics of human.

    2. Belonging connection with concrete space.

    3. Becoming achieving of personal goals, aspirations and hopes.

    212

  • McCall, S.:'Quality of Life', Social Indicators Research 2,1975,pp 229-248

    The best way of approaching quality of life measurement is to measure the extent to which people's happiness requirements are met those requirements which are a necessary (although not sufficient) condition of anyone's happiness those without which no member of

    213

  • Frankl VE. 'Man's search for meaning.'New York: Pocket Books, 1963

    meaning. The quest for meaning is central to the human condition, and we are brought in touch with a sense of meaning when we reflect on that which we have created, loved,

    214

  • Quality of Life World Health Organization(WHOQOL)

    in the context of the culture and value systems in which they live and in relation to their goals,

    (WHO QoL Manual. Division of Mental Health and Prevention of Substance Use. Geneva: World health Organization, 1998, s. 106.)

    215

  • Quality of life Dimensional analysis

    1. Dimension of Extent

    2. Dimension of Content

    3. Dimension of Methodology

    4. Dimension of Targetable

    5. Dimension of Prediction

    216

  • 1. Dimension of Extent

    1. Level of individual

    2. Level of group

    3. Level of organization

    4. Level of region or district

    5. National level

    6. Level of European Union

    7. Level of World

    217

  • 2. Dimension of Content

    Needs

    Value Orientations

    Living Activities Life Style

    Standard of Living

    Social Space living conditions

    Structure of Quality of Life

    218

  • 3. Dimension of Methodology

    1. Objective character

    2. Subjective character

    219

  • 4. Dimension of Targetable

    Strategy: Social Quality Principle of Humanism

    Human coexistence isonly possible, if we respect the right of other human. It is based on relations between solidaristicpartners. And there are the most important questions:

    1. In whom name this change will be

    implemented?

    2. Which tools will be used?

    220

  • 5. Dimension of Prediction

    Its entity is in setting the strategyof

    Social Quality.

    221

  • Quality of Life Measurement

    222

  • 1. Quality of Life IndexEconomist Intelligence Unit

    1. Material well being: GDP per person per capita

    2. Health: Life expectancy at birth.

    3. Political stability and security: Political stability and security ratings

    4. Family life: divorce rate

    5. Community life:Religion, membership in trade unions

    6. Climate and geography:Latitude, to distinguish between warmer and colder climates

    7. Job security:Unemployment rate

    8. Political freedom: Average of indexes of political and civil liberties

    9. Gender equality:Measured using ratio of average male and female earnings

    223

  • 2. Human Development IndexPakistans economist Mahbub al Hak 1990

    Composite index that measures a country's average achievements in 4 basic aspects of human development:

    1. Life of expectancy(health)

    2. Literacy

    3. Education

    4. Standard of living

  • 2. Human Development Index0 1 (greater is better)

    1. HDI with 0,5 country with very low level of human development.

    2. HDI with 0,5 0,8, country with middle level of human development.

    3. HDI with 0,8 country with high level of human development.

    225

  • 2. Values of Index

    1. Average of life expectancy at birth: min. 25 years - max. 85 years.

    2. Literacy of inhabitants older than 15 years : 0 100 %.

    3. Combination of the adult literacy rate and the combined primary, secondary and tertiary gross enrolment ratio.

    4. GDP per capita: min. 100 USD max. 40 000 USD.

    226

  • Human Development Index 2002

    1. Life expectancy at birth(81,3 years Japan, 33,4 years Zambia)

    2. Literacy (100 % - 22 countries, 16,5 % - Niger

    3. GDPper capita (53 780 Luxemburg, 470 Sierra Leone)

    227

  • Human Development Indexin other form

    1. Index of human health (Life expectancy at birth)

    2. Literacy index

    3. Material well-being Index by GDP per capita

    4. Human Poverty Index

    5. Gender Related Development Index

    228

  • 1. Measurement of Health

    Life Expectancy Index

    LEI = LE 25

    85 25

    LE Average of life length(Life span)

    (Life Expectancy)

    229

  • 2. Measurement of Literacy

    1. Education Index

    2. Adult Literacy Index

    3. Gross Enrollment Index

    4. Combined Gross Enrolment Ratio

    230

  • 3. Material well being

    Is measured by GDP per person per capita in USD

    (Scale: 100 USD - 40 000 USD)

    All incomes capitalize on the country,

    also persons from abroad.

    231

  • 4. Human Poverty Indexindication of the standard of living developed by the United Nations

    The composite measurefocuses on economic deprivation in four separate dimensions: Scale 0 1 000 points

    1. % of people likely to die before the age of 60

    2. % of people whose ability to read and write is far from adequate

    3. proportion of the population with disposable incomes of less than 50% of the medium

    4. proportion of long term unemployed (12 months of more)

    232

  • 2006

    The worst situation Middle Africa and South-East Africa 400 points

    South Africa 300 points

    Pacific part of Asia and Middle East 200 points

    East Asia, South America and East Europe 100 150 points

    North America 30 points

    West Europe and Japan 10 points

  • 4. Human Poorness Index

    Is using in developing countries.

    234

  • 6. Gender Related Development Index

    Is very similar to HDI:

    - Length of life

    - Education

    - Earnings

    GDI is lower than index HDI.

    France version - ISDHhumaine

    235

  • Changes in index from 2010 year

  • Levels of Human Development Index

    1. Veryhighhumandevelopment

    0,787 0,938

    2. Highhumandevelopment

    0,677- 0,784

    3. Medium humandevelopment

    0,448- 0,699

    4. Lowhumandevelopment

    0,140 0,470

  • Human development index (HDI) 2010 Rankings

    Very high human

    development

    High human

    development

    Medium human

    development

    Low human

    development

    1. Norway 43. Bahamas 86. Fiji 128. Kenya

    2. Australia 44. Lithuania 87. Turkmenistan 129. Bangladesh

    3. New Zealand 45. Chile 88. Dominican Republic 130. Ghana

    4. United States 46. Argentina 89. China 131. Cameroon

    5. Ireland 47. Kuwait 90. El Salvador 132. Myanmar

    6. Liechtenstein 48. Latvia 91. Sri Lanka 133. Yemen

    7. Netherlands 49. Montenegro 92. Thailand 134. Benin

    8. Canada 50. Romania 93. Gabon 135. Madagascar

    9. Sweden 51. Croatia 94. Suriname 136. Mauritania

    10. Germany 52. Uruguay 95. Bolivia Plurinational 137. Papua New Guinea

    31. SlovakiaZdroj: http://hdr.undp.org/en/statistics/

  • Thanks for your attention.239

  • 241

    Social Quality

    Department of Social Development and Labor FNE EU

  • 242242

    Motto:

    -confidenceof the present. The deepest, perhaps the sole meaning of progress ismade up of two closely interrelated beliefs that

    andthat The two beliefs livetogether and die together and they

    go on living as long as the power tomake things happen finds its daily corroboration in the deeds of people

    who hold them

    (Bauman, Zygmunt: Liquid Modernity; Cambridge: Polity, 2000. p.132)

  • 243

    Goal:

    1. To inform about the social quality creation and evaluation.

    2. To explore its theoretic-methodological framework.

    3. To evaluate options its implementation.

  • 244

    1. Assumes

    of the Social Quality Creation

  • 245

    1. Block of Problems:

    Poverty in Europe

    At beginning of 80. years poverty

    was discussed from the perspective

    of social disqualification. Later was

    percept as behavior of social exclusion.

    Entity of the problem is not in knowledge who is poor, but by which wayhe and she become poor.

  • 246

    2. Block of Problems:

    Convergent

    Strategy

    which could evaluate effectiveness and quality of the social systems and to solve problems of social exclusion.

    Convergent criteria meant reduction of finance in social sphere, which was not possible to solve unemployment and problems resulted from her. (1990)

  • 247

    W. Beck, L. J. G. Maesen, A. Walker

    The Social Quality of Europe1997

    2000 a part and later strategyof

    TheEuropean Social Policy

  • Laurent van der Maesen

    Director of the European Foundation on Social Quality, based at the International Institute for Social Studies in The Hague, the Netherlands.

    Publications:

    The Social Quality of Europe(co-edited with W.Beck and A.Walker) and

    Social Quality: A Vision for Europe (co-edited with W.Beck, F.Thomese and A.Walker).

  • Wolfgang Beck

  • Alan WalkerProfessor of Social Policy

    and Social Gerontology at

    the University of Sheffield, UK.

    Publications:

    East Asian Welfare Regimes in Transition (co-edited with C.Wong),

    Social Policy in Ageing Societies(co-edited with G.Naegele) and

    Fighting Poverty, Inequality and Justice(co-edited with A.Sinfield andC.Walker).

  • 251

    Social Quality

    new perspective for Europe

    Is considered as humanistic tool of increasing of the quality of life.

  • 252252252

    Social Quality 1. variant

    QUALITY OF LIFE QUALITY OF SOCIETY

    Zdroj: NOLL, H. H. : The European System of Social Indicators : An instrument for Social Monitoring and Reporting. Mannheim,

    ZUMA, 2000, p. 2 12.

    Specific domains General domains

    - Social Cohesion - Sustainability

    - Social Inclusion - Ability to Survive

    - Social Capital - People Development

    - Social Quality

  • 253

    Social Quality 2. variant

    Social Quality: A Vision for Europe. Studies in

    Employment and Social Policy. Hague/London/Boston : Kluwer Law International, 2001 ISBN 90 411 1523 4, p. 6.

  • 254

    Social Quality and Quality of Life

    Social Quality Quality of Life

    Has high developed theoretical

    background.

    Theoretical background.

    Unit system of all policies. Comes out from strategy of society.

    Is vision for future. Serves as database for individual

    policy (information about process of

    implementation of the social quality).

    Exists as standard norm for

    European Union.

    Has developed internal standards.

  • 255

    Theoretic-methodological Framework

    of the Social Quality

  • 256

    Definition of the Social Quality

    the social and economic life under conditions which enhance their well-being, capacity and individual

    1

    1 Beck, W. A. - van der Maesen, L. J. G. - Walker, A. S.: Social Quality: AVision for Europe. Studies in Employment and Social Policy. Hague/London/Boston: Kluwer Law International 2001 ISBN 90411 1523 4, p. 6.

  • 257257

    Dimensional Analysis

    1. Dimension of Extent

    2. Dimension of Content

    3. Dimension of Targetable

    4. Dimension of Quantification

    5. Dimension of Prediction

  • 258258

    Dimension of Extent

    1. Level of individual

    2. Level of group

    3. Level of organization

    4. Level of region or district

    5. National level

    6. Level of European Union

    7. Level of World

  • 259259

    Dimension of Content

    It is about definition of phenomenon:

    in the social and economic life under conditions which enhance their well-being, capacity and individual potential

    - Conditional Factors

    - Constitutive Factors

    - Normative Factors

  • 260260

    Dimension of Targetable

    Social Quality strategy as a political project

  • 261261

    Dimension of Quantification

    Two approaches:

    1. Underlined subjective living

    2. Underlined objective factors

  • 262262

    Dimension of Prediction

    Is connected with strategy.

    Is based on expecting societal changes, which evoke or will evoke tension at existing situation, changes in technology and in working conditions with goal to achieve the social quality.

    Is needed re-definition of job and educational standards.

    For your thinking:

    Which changes of social space

    (at work and out of work)

    and also

    professional competencies

    will demand implementation of the social quality?

  • 263

    Social Quality as social phenomenon

  • Basic canon of the Social Quality

    264

    Social Quality

    Collective actors Policies

    Human Needs

    : Research-Group Indicators, Profiles and Criteria of Social Quality. Proposal to DG-X11 of the European Commission.

    Amsterdam: EFSQ, January 2002. See note 9, Part-B, p.370.

  • 265

    Space of the Social Quality

    MACRO

    MICRO

    Institution

    Organizations

    Communities

    Groups

  • Factors of the Social Quality

    1. Conditional Factors

    2. Constitutional Factors

    3. Normative Factors

    266

  • 267

    Conditional Factors

    Macro

    Micro

    Socio-economic Security

    Institutions

    Organizations

    Social Inclusion

    Social Cohesion

    Communities

    Groups

    Social Empowerment/autonomy

  • 268

    Socio-economic Security(Objective facts)

    1. Aspect

    All basic needs are guaranteed by existing security (earning, social protection, health care, ...)

    2. Aspect

    Living chances.

    Antipole of the framework: Social risk and living chance. Important role of state.

  • 269

    Social Inclusion

    People would have to feel social inclusion and on minimum level of social exclusion.

    Social exclusion refusal or ignoring of social rights.

  • 270

    Social Cohesion

    Is coherence

    of communities and societies.

    Its definition is connected with categories: inclusion, exclusion, integration, disintegration, social anomy.

    Entity: in primary social relationscreated by friendly groups, families and localities.

  • 271

    Social Empowerment

    Enlarging of human potentials.

    People main actors of social development.

    Empowerment means whole scale of knowledge, skills and experiences, which lead to self-respect, self-development, self confirmation.

  • Definition - P. Herrmannof Social Empowerment

    control the personal, communal and social environment to foster their own development over the environment as well as accessing the environment to enrich their socio-

    Herrmann, P. : Discussion Paper on the Domain Empowerment. Paper submitted to the European Network on Indicators of Social Quality. Amsterdam: European Foundation on Social Quality, p. 28

  • 273

    Constitutional Factors

    Societal Development

    Human Development

    Personal Security

    Institutions

    Organizations

    Social

    Responsiveness

    Social Recognition

    Communities

    Groups

    Personal Capacity

    Social actors

  • Constitutional Factors(Societal well-being- individual well-being)

    We can obtain self-seeing of individual by measurement of factors with profiles, level of their social recognition, personal competenceto participate in public activities as also quality of relations with other people, their social responsivenessto systems and institutions and feeling of personal securityresulting from legislative norms.

    274

  • Normative Factors

    1. Social Justice (equity)

    2. Solidarity

    3. Democratic Citizenship

    4. Human Dignity

    275

  • Normative factor are based:

    Human dignityis creating as result of personal capacitiesof social actors. It exists in space of social empowerment.

    Solidarityis creating in space of social cohesionas result of social actors and their social recognition.

    Social justiceis creating in space of the socio-economic securityas result of socio-economic and personal security.

    Democratic citizenshipis creating in space of social inclusionas result of social responsiveness.

    276

  • Factors of Social Quality

    Conditional Factors Constitutional Factors Normative Factors

    Socio-economic Security Personal Security Social Justice

    Social Cohesion Social recognition Solidarity

    Social Inclusion Social Responsiveness Democratic citizenship

    Social Empowerment Personal Capacity Human Dignity

    277

  • Differences in Factors

    Conditional Factors objective dimension of human existence.

    Constitutional Factors subjective dimension of human existence.

    Normative factors are evaluating quality of two factors as also results of their cross connection.

    278

  • Methodological Approach to the Social Quality

    279

  • 280

    Stumbling block:

    Effort in quantification of the social quality can lied to twice understanding:

    - scientific aspect

    - political aspect

    Recommendations:

    Ethic dimension is the main criterion for judgment accepted or non-accepted methods.

  • 281

    Methodological Triangle of the Social Quality

    Social Quality

    Criteria

    Objective indicators Subjective indicators

  • 282

    Methodological starting points:

    1. People would have access to

    socio-economic security, which

    guarantee life without poverty and material

    deprivation.

    2. It is necessary to stay ahead minimum

    level of social exclusion.

    3. Cohesivenessof communities as also

    whole society is imperative condition.

    4. People would become competitiveand

    full participate at socio-economic changes.

  • 283

    Partial IndicatorsL. J. G. van der Maesen a A. C. Walker18 partial indicators and 49 sub-partial indicators

    Component of the Social Quality Partial Indicators

    Socio-economic Security

    Financial Sources

    Dwelling and space

    Health and Services

    Work

    Education

    Social Cohesion

    Trust

    Other imperative norms and values

    Social Networks

    Identity

    Social Inclusion

    Citizenship rights

    Labor Market

    Services

    Social nets

    Social Empowerment

    Knowledge Base

    Labor Market

    Openness and Supportiveness of Institutions

    Public Space

    Personal Relations

  • 284

    Suggestions

    To create the unific system of indicators of the social quality with possibility of identification.

    To pay attention to research of subjective and objective factors and explain their mutual conditionality.

    To identify social quality in working process. (The same parameters with the learning organization?)

  • 285

    Social Quality in Organization

  • 286286

    Definition

    organization and participate at its goals and also enhance their well-being, capacity and individual

    Compare with : BECK, W. A. - VAN DER MAESEN, L. J. G. - WALKER, A. S. Social Quality: AVision for Europe. Studies in Employment and Social Policy.Hague/London/Boston : Kluwer Law International, 2001 ISBN 90411 1523 4, p. 6.

  • 287287

    Factors of Social Quality

    Conditional Factors Constitutional Factors

    Socio-economic Security Individual Security

    Organizational Cohesion Organizational Recognition

    Organizational Inclusion Identification with

    Organization

    Employee Empowerment Individual Capacity

  • 288288

    Forming of the Quality of Working Life

    1. Social Quality

    2. Strategic goals oriented at implementation:

    - The Learning Society,

    - The Knowledge Society,

    - The Information Society,

    - The Digital Society

    3. Other strategic goals

  • 289289

    Conditional FactorsOrganizational Development

    Individual Development

    Formal Relations Non-Formal Relations

    Socio-economic

    Security

    Social PolicyOrganizational

    Cohesion

    Organizational

    Exclusion

    Employee

    Empowerment

  • 290290

    Constitutional FactorsOrganizational Development

    Individual Development

    Formal Relations Non-Formal Relations

    Individual

    SecurityOrganizational

    Recognition

    Identification with

    Organization

    Individual

    Capacity

  • Citations of authors:

    Modern democratic societies .. [need] real opportunities for citizens to address their concerns, to develop their own visions and to enable themselves to contribute to an equitable and fair society

    (BECK, W., VAN DER MAESEN, L. J. G., THOMESE, F. & WALKER, A.

    (Eds.) (2001) Social Quality: A Vision for Europe, The Hague, London, Boston, Kluwer Law International, p. 246)

  • 292

    Thanks

    for your

    attention.

  • Alvin Toffler, Heidi Toffler

    Creating of the New Civilization

    Policy of the Third WaveOpen Windows, Bratislava 1996, s. 110

  • Alvin and Heidi Toffler

  • Alvin Toffler

    American writer and futurist, known for his work discussing the digital revolution.

    4. 10. 1928

    http://upload.wikimedia.org/wikipedia/commons/e/e1/Alvin_Toffler_02.jpghttp://upload.wikimedia.org/wikipedia/commons/e/e1/Alvin_Toffler_02.jpg
  • Alvin and Heidi Toffler

    Alvin and Heidi Toffler are known around the world for their work that has influenced presidents and prime ministers, top leaders in fields ranging from business to non-profit organizations, as well as educators, psychologists and social scientists.

    The Third Wave

    Future Shock

    Powershift War and Anti-War

    Their newest book:

    Revolutionary Wealth

  • Toffler explains:

    know how to be compassionate and honest. Society needs people who work in hospitals. Society needs all kinds of skills that are not just cognitive, they are emotional, they are affectional... The illiterate of the 21 st century will not be those who cannot read and write, but those who cannot learn,

    http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=uYddZEDbFUOweM&tbnid=-WUnGa6OYA4R_M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.cas.sk%2Fclanok%2F134627%2Fknihy-u-mladych-nie-su-v-mode-necita-takmer-polovica.html&ei=hDBEU8aiK8yLOY_BgMgB&psig=AFQjCNHyvI08D8XI5l2bva0Dy8GgV5iHdw&ust=1397064177146160http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=uYddZEDbFUOweM&tbnid=-WUnGa6OYA4R_M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.cas.sk%2Fclanok%2F134627%2Fknihy-u-mladych-nie-su-v-mode-necita-takmer-polovica.html&ei=hDBEU8aiK8yLOY_BgMgB&psig=AFQjCNHyvI08D8XI5l2bva0Dy8GgV5iHdw&ust=1397064177146160
  • Toffler's describe:

    Societies based on the concept of waves each wave pushes the older societies and cultures aside.

    - First Wave

    - Second Wave

    - Third Wave

  • First Wave1650 - 1750

    Is the society after agrarian revolutionand replaced the first hunter-gatherer cultures. (Tribal economy)

    Began around thousands years ago, where everyone made their own products for their own consumption and there was little or no trading between households.

  • Primitivism and agricultural civilization.

    Only a few little nations in South

    America or New Guinea

    http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=IHC5UAh6A_qToM&tbnid=NGG0saPu4u7A0M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.novinky.cz%2Fveda-skoly%2F240804-indianum-kalendar-ani-kruzitko-nechybi.html&ei=OxpDU4isK8qSOvHNgdgI&psig=AFQjCNEFrXB5WzYIQFjaNawekU9T3Munhg&ust=1396992946486614http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=IHC5UAh6A_qToM&tbnid=NGG0saPu4u7A0M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.novinky.cz%2Fveda-skoly%2F240804-indianum-kalendar-ani-kruzitko-nechybi.html&ei=OxpDU4isK8qSOvHNgdgI&psig=AFQjCNEFrXB5WzYIQFjaNawekU9T3Munhg&ust=1396992946486614
  • Family

    Some generations together.

  • The Second Way Industrial Revolution(17 th century mid-20 th century)

    It has own force. Some countries are building strong industry, factories, automobil factories.

  • The Second Wave

    Industrial period divided world at dominant and predominantcivilization of the second wave.

  • Second Wave

    Based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment. Style of organization we call bureaucracy.

  • Family

    Nuclear family.

  • The Third Wave: New Synthesis

    Post-industrial society.

    Since late 1950s most countries are moving away from a Second Wave Society into, what Toffler would call, a

    Third Wave Society.

  • Third Wave

    The key concept is demassification and de-centralization and consumerism.

    Post-industrial society. Information Age, Space Age, Electronic Era, Global Village, scientific-technological revolution.

    Diversity of life style.

    http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=VAICmalyPJDCeM&tbnid=OQqo6esoVRUu3M:&ved=0CAUQjRw&url=http%3A%2F%2Fkormanik.wep.sk%2F&ei=FzNEU7CTI8bwOtP5gZAJ&psig=AFQjCNFiyLFZAn-NIpSb1v-iZrCmut5_dA&ust=1397064854906324http://www.google.sk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=VAICmalyPJDCeM&tbnid=OQqo6esoVRUu3M:&ved=0CAUQjRw&url=http%3A%2F%2Fkormanik.wep.sk%2F&ei=FzNEU7CTI8bwOtP5gZAJ&psig=AFQjCNFiyLFZAn-NIpSb1v-iZrCmut5_dA&ust=1397064854906324
  • The Third Wave Creation and Using Knowledge

    Countries of the third wave sell to world information and innovation, management, culture, high tech, software, education, medicine care.

  • Main Characteristics of the Third Wave Society

    1. New Resources of Power

    The Second Wave - land, work, material, capital.

    The third Wave knowledge, data, information, ideas,

    symbols,culture, ideology, values.

    2. Non-material values

    Ability to obtain enlarge and also apllyknowledge. Therefore capital is based on non-material things.

    3. De-massification

    Shift production to the more sofisticand flexible technology.

  • 4. Work

    Work of Musculature is easy substituted.

    5. Innovation

    Innovations are necessary for being at market

    6. Massproduction

    Old ideas, that more massive is smaller and lower is not truth.

  • 7. Organization

    Position is not so important as flexibility and ability to maneuvere.

    8. System Integration

    Globalization evokes more sofistic integration and management. New Conditions call for new forms of people leading.

    9. Infrastructure

    Electric ways are creating basic structure of economy the third wave economy.

    10. Acceleration

    Mass economy substitutes speed economy.

  • Elite Development

    Forming new elites a sub-elites. For this purpose will be established new political institutions. This period is about expansion of political power.

    Elites cannot create alone new civilization, but it will be formed by whole nations.

  • We must discuss about new political system, addapted to the needs of civilization of the third wave.

    By beginning of the process

    of social learning we can develop strategic tension

    at existing political systems.

  • Toffler: Shift in Power

    Category of super-symbolic society. New system of creation of richness depends from face to face communic