T2 l tw 10 min 10.2 pdf

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Transcript of T2 l tw 10 min 10.2 pdf

ATHLETES

Exposure

Emerging

Raise $ for Charity

Current with Charity

Replace Lost Income

Retired & Broke

Shortage of Athlete Interaction

Avid Fans

FANS

* 70%

Retired Pro Athletes

are broke

60% of NBA players file for bankruptcy within 5 years of retirement

4x more often than the national average (1%)

MLB players file for bankruptcy

78% of NFL players file for bankruptcy within 5 years of retirement

3,071 NBA

Alumni

Bankrupt Athletes

* *

15,216 MLB

Alumni

12,000 NFL

Alumni

= = =

1,842

608

9,360

11,810

!Year:!2014!

Louisville Football Autograph Signing

FANS DESPERATELY WANT TO CONNECT WITH ATHLETES but there’s a shortage of opportunities.

Twitter Followers: 9704778 Mentions: 29400000 Personal Tweets: 919 Response Rate: 0.003%

Lebron James Year : 2013

Louisville Football

Chances of getting hit by lightning: 0.002%

Waiting time: 3 hours Time spent with athlete: < 1 minute

TALK2LEGENDS IS A WEB-BASED COMMUNICATION PLATFORM That connects sports fans and sports legends through voice, text, and video interaction.

= Market Size

İn U.S

Fans Attending a Sport-Specific Event Monthly

Total Addressable Market

=

= =

22.14m

10.46m

$725

$7.544B

Fans Engaging in Experiential Interactions

TOTAL Population of Avid Fans

Avid Fan Average Spend on Sports Annually

47.3%

Text Message

Video Chat

In-Person Experiences

Pre-recorded messages

Pricing Tier C: $10/Minute

Tier A: $100/Video

Tier A: $4/Voicemail

$15/min $4/text

Celebrities 416 340 49

COMPETITORS

Business Model

and revenues.

Revenue Split

70% 30%

One Athlete $44,100 Athlete’s Annual Revenue

$17,640 t2L Annual Revenue

5000 Athletes $220,500,000 Athlete’s Annual Revenue

$88,200,000 t2L Annual Revenue

With Only: 5 Chat Hrs / Mo + 100 Texts (@ $15 / Min, @ $4 per Text)

3 Months

GO TO MARKET That connects sports fans and sports legends through voice, text. and video interaction.

6 Months 12 Months

Expand focus to include current

athletes

Enter the entertainment

industry (actors) Enter the music industry

(musicians)

TRACTION Commitment from Clear Channel to beta test the prototype with their sports & music fans

Continued meetings with AZ Diamondbacks CEO & VP of Communications

Early conversations with Fiesta Bowl President & request to view prototype

Gene Chuang Zach Hilton Scott Hopeck

Ryan Hermansky Founder, CEO

Advertising & Marketing -400k

In Startup Capital

Product & Platform Development MVP -$200k

Salaries (Executives, Sales & Office) -$225k

Website Maintenance -$40k

Office Expenses -$60k

Licensing -$75k

Acquisition

Time Warner Worlds 3rd largest TV network & entertainment company Operating income $6.605 billion Total assets $67.994 billion

ESPN 80% owned by Disney network Global cable & satellite channel Current Web, radio, cable and satellite platforms currently in use

MLBAM Major League Baseball Online Marketing represents all 30 MLB teams online presence Current value at $6 Billion