T2 l tw 10 min 10.2 pdf
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Transcript of T2 l tw 10 min 10.2 pdf
ATHLETES
Exposure
Emerging
Raise $ for Charity
Current with Charity
Replace Lost Income
Retired & Broke
Shortage of Athlete Interaction
Avid Fans
FANS
* 70%
Retired Pro Athletes
are broke
60% of NBA players file for bankruptcy within 5 years of retirement
4x more often than the national average (1%)
MLB players file for bankruptcy
78% of NFL players file for bankruptcy within 5 years of retirement
3,071 NBA
Alumni
Bankrupt Athletes
* *
15,216 MLB
Alumni
12,000 NFL
Alumni
= = =
1,842
608
9,360
11,810
!Year:!2014!
Louisville Football Autograph Signing
FANS DESPERATELY WANT TO CONNECT WITH ATHLETES but there’s a shortage of opportunities.
Twitter Followers: 9704778 Mentions: 29400000 Personal Tweets: 919 Response Rate: 0.003%
Lebron James Year : 2013
Louisville Football
Chances of getting hit by lightning: 0.002%
Waiting time: 3 hours Time spent with athlete: < 1 minute
TALK2LEGENDS IS A WEB-BASED COMMUNICATION PLATFORM That connects sports fans and sports legends through voice, text, and video interaction.
= Market Size
İn U.S
Fans Attending a Sport-Specific Event Monthly
Total Addressable Market
=
= =
22.14m
10.46m
$725
$7.544B
Fans Engaging in Experiential Interactions
TOTAL Population of Avid Fans
Avid Fan Average Spend on Sports Annually
47.3%
Text Message
Video Chat
In-Person Experiences
Pre-recorded messages
Pricing Tier C: $10/Minute
Tier A: $100/Video
Tier A: $4/Voicemail
$15/min $4/text
Celebrities 416 340 49
COMPETITORS
Business Model
and revenues.
Revenue Split
70% 30%
One Athlete $44,100 Athlete’s Annual Revenue
$17,640 t2L Annual Revenue
5000 Athletes $220,500,000 Athlete’s Annual Revenue
$88,200,000 t2L Annual Revenue
With Only: 5 Chat Hrs / Mo + 100 Texts (@ $15 / Min, @ $4 per Text)
3 Months
GO TO MARKET That connects sports fans and sports legends through voice, text. and video interaction.
6 Months 12 Months
Expand focus to include current
athletes
Enter the entertainment
industry (actors) Enter the music industry
(musicians)
TRACTION Commitment from Clear Channel to beta test the prototype with their sports & music fans
Continued meetings with AZ Diamondbacks CEO & VP of Communications
Early conversations with Fiesta Bowl President & request to view prototype
Advertising & Marketing -400k
In Startup Capital
Product & Platform Development MVP -$200k
Salaries (Executives, Sales & Office) -$225k
Website Maintenance -$40k
Office Expenses -$60k
Licensing -$75k
Acquisition
Time Warner Worlds 3rd largest TV network & entertainment company Operating income $6.605 billion Total assets $67.994 billion
ESPN 80% owned by Disney network Global cable & satellite channel Current Web, radio, cable and satellite platforms currently in use
MLBAM Major League Baseball Online Marketing represents all 30 MLB teams online presence Current value at $6 Billion