Social media success for retailers social channels
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Transcript of Social media success for retailers social channels
Managing Director – Keith Mc Guigan
SOCIAL MEDIA SUCCESS FOR RETAILERS
Business Development Executive – Danny O’Brien
• Posts – 1/2 Times Daily• Time - Test out and see• Split Content• Shares and Comments are Key • Identify your audience/segment• Scheduling
• Great for Introductions • # for instant news• Direct link to relevant people/groups
• Follow and be followed• What to post up • Direct messages
• Tweets – 4/as much as you want• Time – 8am to 7pm. • Content – Split• Great Search Tool • Schedule
• Great to develop relationships• Professional Groups• Great for finding people with relevant skills
• Which groups to join• Reach• Will people engage with you
Blogging
• If you don’t have a website - No Panic
• Topics you find interesting• Relevant to customers• Struggling to find something?• FAQs• Recipes, events, stalls and Guest Bloggers• The social channels, events, research
Tweetdeck
• Columns– People– Hashtags– Searches (filter: images, articles and videos)
• The tool to use for multiple networks• Works the same as Tweetdeck• DIFFERENCE FROM TWEETDECK: • Isn’t restricted to Twitter• Can attach images to scheduled messages• Can add up to 5 networks (Free)• Helps you create detailed reports