Skapa presentation Chamber of_commerce_Sept 27, 2013
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“Innehåll som driver försäljning!” Västsvenska Handelskammaren 2013-09-27
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This is a presentation I held for a group of executives at the West Sweden Chamber of Commerce on Modern Online Marketing. I'm sorry but it's partly in Swedish and partly in English.
Transcript of Skapa presentation Chamber of_commerce_Sept 27, 2013
“Innehåll som driver försäljning!”Västsvenska Handelskammaren
2013-09-27
Innehåll som driver försäljning
Seminarium om innehåll i bloggar och sociala medier som lockar rätt besökare:
• Strategier för innehåll• Googles betydelse• Innehållsmarknadsföring• Några exempel• Rätt besökare blir leads• Några trender• Diskussion
Skapa – smart online communicationCommunication and marketing:Online marketing is about understanding the needs of your target groups and giving them relevant content – regardless if it’s published on blogs, social media or websites. We‘re happy to do it for you!
Web, technology and development:Irrespective if you use a smartphone, a tablet or a computer, it’s the access to the right data that determines your success. We build advanced and easy-to-use apps, extranets and websites that supply the data at the right moment!
A few of Skapa’s customers…
”Facebook? – Aber nein, we are not that kind of a company!”
“I think we should have a blog!”
“Cool! Should we or corporate communication handle it?”
“LinkedIn is really good. And now you can have a company page”
“Great! How many updates do we need to do on it?”
Strategies
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What's the ultimate goal of using online marketing to achieve business results? Is it to: • Increase brand awareness?• Improve client engagement/relations?• Support sales with valuable leads?• Attract and retain key staff members?• Decrease customer support inquiries?Anything that does not support your goal/goals, has no place in your strategy!
Strategy – define your goals
”Creating valuable local dialogues”
Var finns era målgrupper?
Strategy to attract relevant visitors
Website
YouTube
Mobile
Flickr
LinkedInFacebook
Blog
YouTube
Mobile
Flickr
LinkedInFacebook
WebsiteBlog
Content Marketing
Source: http://www.cmocouncil.org/download-center.php?id=262
Content with best ROI
Content with best ROI according to marketing professionals worldwide, Jan 2013. Source: www.emarketer.com. CopyPress, “2013 State of Content Marketing Study”, Feb 12, 2013.
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ABB: zone data robots
http://www.abb.com/cawp/gad00540/592a8dba95ea8b0ac12579dc006fec12.aspx?single=1
RamirentGoogle place 1-10 on: • climate monitoring
technology• limited space
construction
Tripnet – local expertise
Google: lastbalansering
Rätt besökare blir leads
Attract leads with relevant content
Visitors
Customers
Inspiration / Customer needs
Brand building / Company
Offer / Products / Services
FACEBOOKBLOG
ARTICLE
YOUTUBE
WEBSITE
Trender
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• 57% of Europe’s mobile phones are smartphones• 75% of mobile phones sold in Europe are smart phones• 45% of Groupon transactions on mobile in North America• 1.5 billion smart phones vs 5 billion mobile phones worldwide
– large potential for growth• Mobile users reach to phone 150 times per day• Mobile video shows tremendous growth of 162% (Dec-11 to
Dec-12) in Europe
Mobile
Source: http://www.kpcb.com/insights/2013-internet-trends / StatCounter Global Stats, 5/13. Note that PC-based Internet data bolstered by streaming
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Chinese ahead in many fields
• China – iOS + Android Users Surpassed USA, Q1:13• Mobile Internet access surpassed PC in Q2, 2012• 55% of total media consumption time on mobile and Internet vs 38% in USA• Alibaba – Gross Merchandise Volume Surpassed Amazon.com + eBay, Q4:12• Sina Weibo 新浪微博 (like Twitter+Facebook) has 530 million users and 600
million USD in revenue• Tencent WeChat mobile has 400 million users. Communication via QR-codes and
local commerce. • 9 million QR-codes scanned every month in China• Chinese mobile and social media services advancing fast and will soon be
successful also in the western world
Innovative solutions for Chinese taxi apps
Connected and wearable devices• Health, medical: Track movements,
exercise and alimentation• Voice or gesture controlled devices• Always on• GPS, accelerometer, compass,
camera, microphone, inclination, (temperature, pressure), etc.
• Connected via WiFi, 3G/4G, Bluethooth, NFC to Internet and other devices
• API, Apps, third party access• Feeding social media!
Crowdsourcing and user generated content
Waze(acq. by Google USD 1 billion, Jun11)
Netflix AirBnB
Vad kan Skapa göra för er?
• Strategisk rådgivning för smart online-kommunikation
• Webbplatser och bloggar i ett ekosystem av sociala medier
• Innehåll som skapar framgång
• Systemutveckling av webbaserade lösningar för effektivare verksamhet
Kontakta mig gärna för ett möte:Erik Ekholm,
Skapa.se
Tel 031 3011151
twitter.com/erikekholm
facebook.com/erikekholm
se.linkedin.com/in/erikekholm
youtube.com/erikekholm
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