SK Telecom’s Strategy towards ※VAS: Value Added Service . 3 ... Service bundling and...

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Transcript of SK Telecom’s Strategy towards ※VAS: Value Added Service . 3 ... Service bundling and...

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    임종태임종태 상무상무, , Ph.D.Ph.D. SK Telecom AccessSK Telecom Access 기술연구원장기술연구원장

    SK TelecomSK Telecom’’s Strategy towards s Strategy towards Convergence Convergence

    2007. 02. 072007. 02. 07

  • 1

    Overview of SK Telecom Overview of SK Telecom

    Convergence Trend and Strategy Convergence Trend and Strategy

    Convergence Services of SK Telecom Convergence Services of SK Telecom

    Success Factors for Convergence Services Success Factors for Convergence Services

    Summary Summary

  • 2

    SK Telecom은 High Brand Image와 High Quality Service Offering을 통해 지속적인 Market Leadership 확보

    Source : MIC

    Mobile Market Trend of Korea

    ’01 ’02 ’03 ’04 ’05

    61.2%61.2% 67.9%67.9% 70.1%70.1%

    75.9%75.9% 79.1%79.1%

    36 ,5

    86 36

    ,5 86

    29 ,0

    47 29

    ,0 47

    32 ,3

    42 32

    ,3 42

    35 ,5

    92 35

    ,5 92

    38 ,3

    42 38

    ,3 42

    Subscribers Penetration

    Mobile Market Trend of Korea

    ’01 ’02 ’03 ’04 ’05

    Data Voice (KRW bn)

    3, 18

    8 3,

    18 8

    1, 08

    6 1,

    08 6

    1, 73

    6 1,

    73 6

    2, 42

    4 2,

    42 4

    48 4

    48 45

    yr C AGR

    : 60 %(D

    ata)

    12,844 13,510 15,708 16,692 18,679Total Revenue

    Total Revenue

    Snapshot of SK telecom

    (26.6%)(26.6%)

    Wireless lnternet

    Wireless lnternet

    VASVAS (4.4%)(4.4%)

    VoiceVoice (69.1%)(69.1%)

    20,122(50.5%)20,122(50.5%)

    39 ,8

    66 39

    ,8 66

    82.3%82.3%

    ’06.10

    SK TelecomSK Telecom’’s Market Leaderships Market Leadership Overview of SK Telecom Overview of SK Telecom

    ※ VAS: Value Added Service

  • 3

    New technologies 개발 및 innovative services 제공을 통한 Korean Mobile Market Leadership 확보

    ’00’99 ’01 ’03 ’05’02 ’04’98’95 ’96 ’97 ’06

    MNP 시차제 적용

    유무선 연동 Portal

    The World’s First Segmentation Culture Marketing (Telecom Field)

    CDMACDMA

    신세기통신(STI) 인수 STISTI M&AM&A

    CDMACDMA 2000 1x2000 1x

    HSDPAHSDPA

    세계 최초 Music Ring-back Tone

    EVDOEVDO

    3G Multimedia Portal

    Ubiquitous Music Service

    영업이익

    Ubiquitous Community Service

    위성 DMB Service

    신규 3사 진입

    WiBroWiBro

    SK TelecomSK Telecom’’s Path of Integrated Services Path of Integrated Service Overview of SK Telecom Overview of SK Telecom

    $ 2.7B$ 0.3B

  • 4

    Network Evolution and Future Outlook

    WCDMA

    WiBro (WiMAX)

    EV-DO Rev 0 EV-DO Rev A/B EV-DO Rev C

    W-CDMA HSDPA/HSUPA LTE

    WCDMA: 3G enhancement 및 B3G 진화에집중

    CDMA : EV-DO 망에대한지속적개선에집중

    WiBro (Phase1)

    WiBro(WiMAX): 고속데이터서비스제공을위한 추진전략 구상중

    WiBro Phase II

    `02 `07`03 `09 `10`08`05 `06

    B3G

    WiBro Phase(II)

    100M

    Data rate

    LTE

    DO Rev.B

    WCDMA(R4)

    DO R.0

    TD-SCDMA384k 2M

    14.4M

    1xDO

    WiBro II

    HSUPA(R6)

    25M

    Year

    50M

    3M

    `04

    HSDPA (R5)

    DO Rev.C

    WiBro Phase(I)

    B3G

    현재 high-speed data services 제공을 위해 WCDMA 망과 WiBro (mobile WiMAX)망을 전국으로

    확대할 예정이며 향후 Beyond 3G 기술 개발 및 도입을 추진 중임

    HSUPA: High-Speed Uplink Packet Access, LTE: Long Term Evolution

    SK TelecomSK Telecom’’s Network Overviews Network Overview Overview of SK Telecom Overview of SK Telecom

  • 5

    Overview of SK TelecomOverview of SK Telecom

    Convergence Trend and Strategy Convergence Trend and Strategy

    Convergence Services of SK Telecom Convergence Services of SK Telecom

    Success Factors for Convergence ServicesSuccess Factors for Convergence Services

    Summary Summary

  • 6

    Convergence Trend : 기존의 시장, 비즈니스, 산업, 서비스 및 네트워크가 새로운 기술, 서로 다른 기술에

    의해 변화되거나 융합 새로운 비즈니스 창출 및 과거의 산업간 경계를 넘어선 새로운 Value Chain 창출

    Integration of Service & Product

    B un

    dl e

    of V

    al ue

    C ha

    in

    As digitalization goes, diverse value can be delivered to customer

    Service bundling and Integration to convergence

    iPod + iTunes, Mobile PhoneiPod + iTunes, Mobile Phone

    Digital Entertainment PlatformDigital Entertainment Platform

    Mobile TV Technology/Platform Mobile TV Technology/Platform

    Mobile TV collaboration With BT, Virgin Mobile Mobile TV collaboration With BT, Virgin Mobile

    WiFi based Mobile Entertainment Device WiFi based Mobile Entertainment Device

    Quadruple Play Services (Cable, Voice, Broadband+Mobile) Quadruple Play Services (Cable, Voice, Broadband+Mobile)

    Content PortalContent Portal

    Convergence Trend Convergence Trend

    Convergence Trend and Strategy Convergence Trend and Strategy

  • 7

    • Matured market • New growth engines • Market dominance

    Corporate Driver

    다음의 4가지 Driver(동인)는 상호 작용을 통해 Convergence를 유발/가속화 시키고 있으며 사업자들에

    게는 기회와 위협이 되고 있음

    • Convenience • High quality • Personalization

    Customer Driver

    • Digitalization, Broadband Network • Convergence Platform • Convergence Devices

    Technology Driver

    • Regulation mitigation • Strategic fostering of industry

    Regulation Driver

    Convergence Acceleration

    Opportunity Threat

    Opportunity Threat

    4 Drivers of Convergence4 Drivers of Convergence

    Convergence Trend and Strategy Convergence Trend and Strategy

  • 8

    “Beyond Domestic Telco”

    Service

    Market

    ToTo--be Growthbe Growth BusinessBusiness

    AreaArea

    Global Telecom Operator

    성장성 및 확장성이 높은 Global

    Market으로 진출

    Convergence & Ubiquitous

    Service

    Domestic Global

    Convergence Leader

    Customer Insights에 기반한

    New Business Model 개발과

    다양한 Business Portfolio 확보

    Current Business

    Area

    “ Economies of Scope “

    “ Economies of Scope “

    “ Economies of Scale ”

    “ Economies of Scale ”

    Communi -cation Service

    Vision of SK TelecomVision of SK Telecom

    Convergence Trend and Strategy Convergence Trend and Strategy

  • 9

    SK Telecom은 지속적으로 새로운 Convergence 사업 모델 발굴을 통해 신성장 기회를 탐색하고 있

    으며 Mobile Core Business 영역의 확장을 고려함

    New business area 탐색

    Mobile core business 확장 개인형 맞춤 서비스 강화

    Higher Service Accessibility 제공

    지속적인 Convergence Business Models 개발 신기술을 접목한 새로운 Convergence 영역에 대한 탐색 및 발굴

    Commercialized services To be commercialized

    Game Music

    Finance

    Commerce Home

    Network Fixed Line

    Handset

    Broad- casting

    Mobile Core

    Business

    Logistics (RFID)

    Convergence StrategyConvergence Strategy

    Convergence Trend and Strategy Convergence Trend and Strategy

    Telematics

  • 10

    Overview of SK TelecomOverview of SK Telecom

    Convergence Trend and Strategy Convergence Trend and Strategy

    Convergence Services of SK TelecomConvergence Services of SK Telecom

    Success Factors for Convergence ServicesSuccess Factors for Convergence Services

    Summary Summary

  • 11

    통방통방 융합융합 -- Satellite DMB(1)Satellite DMB(1)

    Convergence Service of SK Telecom Convergence Service of SK Telecom

    위성 DMB 서비스는 multimedia mobile broadcasting service로 이동단말/차량용 단말 들을 통해

    제공되며 향후 mobile internet service 서비스와 연동되어 양방향 데이터 방송을 제공하게 됨

    VOD Commerce

    Combined with mobile Internet

    Ku-band (13.824~13.883 GHz)

    Ku-band (12.214~12.239 GHz) S-band

    (2.630~ 2.655 GHz)

    Contents

    Gap Filler

    S-band

    Dedicated Terminal

    Vehicle-mounted Terminal

    Hybrid Terminal

  • 12

    통방통방 융합융합 -- Satellite DMB(2)Satellite DMB(2)

    Convergence Service of SK Telecom Convergence Service of SK Telecom

    위성 DMB 서비스는 multimedia mobile broadcasting service로 이동단말/차량용 단말 들을 통해

    제공되며 향후 mobile internet service 서비스와 연동되어 양방향 데이터 방송을 제공하게 됨

    VOD Commerce

    Combined with mobile Internet

    Ku-band (13.824~13.883 GHz)

    Ku-band (12.214~12.239 GHz) S-band

    (2.630~ 2.655 GHz)

    Contents

    Gap Filler

    S-band

    Dedica