Class Presentation 2

What We did?• Recap Elevator Pitch

• Canvas Update

• Refining the 10 Key Hypothesis to tested

• Why each is important

• Updates: Blogs & Other Social Media

Elevator PitchMUFFCAKE FACTORY helps FOODIES resolve their CRAVINGS by providing ORGANIC MUFFCAKES which is superior to BAKERIES because we DELIVER AND OPERATE IN ISOLATED AREAS AND VENUES

Elevator Pitch R&D1. Why - This is the core belief of the

business. It's why the business exists.

2. How - This is how the business fulfills

that core belief.

3. What - This is what the company does

to fulfill that core belief.

Elevator Pitch 1. Why - To make a healthy foods

(outside the scope of fruits).

2. How - Fulfil our Customers’ Craving

for Organic deserts

3. What - Make Delicious Organic

Cupcakes & Muffins and Deliver to

our Customers

Elevator Pitch 2.0MUFFCAKE FACTORY wants to promote healthier agriculture. By supporting organic produce and fulfilling our Customers’ Craving for Organic goods. What we make is Delicious Organic Cupcakes & Muffins and Deliver to our Customers.

Canvas Update

Slideshow: https://canvanizer.com/slideshow/_CgYDaktYus#/10

Link: https://canvanizer.com/canvas/lejc96kH5Uo

Hypothesis Testing MUFFCAKE FACTORY 10 Key Tests to Run, in order of importance.

Hypothesis: 1st version:

H1: Value proposition: Will isolated areas/times be ideal place/time to sell?

H2: Key activities: It is profitable to use a truck?

H3: Revenue: What margin do we need to do? What are customer willingness to pay?

Hypothesis: 1st version:

H4: Partners: Would hotels/business be willing to have subscriptions? – (on going clients)

H5: Key resources: Which suppliers would be able to work with us? What price?

H6: Customers/market segment: If we target only business, what would be our projected market? Large enough?

H7: Cost: To rent a truck or to buy it?

Hypothesis: 1st version:

H8: Key Activities? If outsourced drivers, is margin enough to cover costs?

H9: Value Proposition: Like “Organic” or “Healthy”?

H10: Partners: Nespresso? Natural Drinks? Advertisements?