Robert Pressl, FGM AMOR, „Edukacyjne i marketingowe działania zarządzania mobilnością”
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Transcript of Robert Pressl, FGM AMOR, „Edukacyjne i marketingowe działania zarządzania mobilnością”
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Marketing and mobility management
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Lukas, ZürchWim , Groningen Barbara, Bochum
Fuel consumption / person / year
3001010
380
Petros, Nicosia
1480
3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport
Source: FGM 2010
3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport
3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport
3 - 4 Trips1 - 2 Activities1 – 1,5h Time in transport
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Mobility is something to be influenced
Walk
Bicycle
PT
Car
Groningen
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Mobility is something to be influenced
Zürich
Walk
Bicycle
PT
Car
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Mobility is something to be influenced
BochumBochum
Walk
Bicycle
PT
Car
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Mobility is something to be influenced
Nicosia
Walk
Bicycle
PT
Car
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Groningen Zürich Nicosia
Mobility is something to be influenced
Bochum
Walk
Bicycle
PT
Car
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
www.thesun.co.uk
Politicians as role models
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Modal choice by population groupsfor all trips per year of all inhabitants of Graz in 2004
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
"A man who, beyond the age of 26, finds himself on a bus can count himself as a failure".
Margaret Thatcher, 1986
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
"I can't support bike lanes. How many people are riding outside today? We don't live in Florida. We don't have 12 months a year to ride on our bikes. And what I compare bike lanes to is swimming with the sharks, sooner or later you are going to get bitten. And every year we have dozens of people that get hit by cars or trucks. Well, no wonder! Roads are built for buses, cars and trucks, not for people on bikes. My heart bleeds for them when someone gets killed, but it is their own fault at the end of the day."
Rob Ford, newly elected Mayor of Toronto, speaking to City Council in 2007"
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
• Social benefit: to implement something that is of use to the citizens
• Role models of politicians who had political success with support of sustainable transport solutions: e.g. London (UK), Freiburg, Munich (DE), Strassbourg (FR) etc.
• Image: to be popular• Attention: to have a good story• Information (interdependencies on impacts, effects and
duration of effects )• Personal benefit – to be re-elected!
They have to be convinced to make a decision! Parallel investment for all means of transport won‘t bring a modal shift. Therefore they need:
What do we have to do for politicians?
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Other role models
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Or kinds of Cycle chic
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Marketing for cycling
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Sculptures and art
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Work with positive images and show desired situations!How do we want our cities?
So? Or so?
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Work with positive images and show desired situations!How do we want our cities?
So? Or so?
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Work with positive images and show desired situations!How do we want our cities?
So? Or so?
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Work with positive images and show desired situations!How do we want our cities?
So? Or so?
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
A city with great public lifechanges from car dominance to active travel
“If you can make it here, you’ll make it anywhere”
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
A children friendly city is a liveable city for everybody
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
So let’s make
Happy Children to our main criteria for liveable and sustainable smart
cities!
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
In the end – what do we prefer?
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
In the end – what do we prefer?
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Transport Learning8 training modules
8 international transport experts (trainers)
Download written materials & slides in PolishWatch presentations from the trainers!
at: http://transportlearning.net/
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Training module
Photo: Carlton Reid
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Photo: Stockxpert
Training module
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
“A good city is like a good party – people stay much longer than really necessary because they are enjoying themselves”
Jan Gehl
Stadtverkehr Robert PresslMarketing and mobility management Robert Pressl
Many thanks
Robert PresslForschungsgesellschaft Mobilität
FGM-AMORAustrian Mobility Research