QGAcademy 2014 Brand Identity E

www.qatargolfacademy.com

QATAR GOLF ACADEMY2014 CorporateBrand Guidelines

Implementing the Qatar Golf Academybrand in communications Updated 28 June 2014

QATAR GOLF ACADEMY 2014CONFIDENTIAL



Table of contents

• Corporate mission statement 1• QGA Logo 2• TheQGAlogoSpecification3• TheQGAlogoSpecificationColor4 • TheQGAlogoSpecificationColor5• The Logo Creations/General Research 6• The Logo Adaptation 7• The Logo Adaptation 8• The Logo Adaptation 9 • The Logo Incorrect Use 10• TheLogoColorSpecificationCode11• Typography & Corporate Typefaces 12• Collateral Templates 13• Web Site & E-mail Signature 14

"World class, effective golf tuition in a friendly and welcoming environment."


Qatar Golf AcademyBrand: Corporate mission statement

Qatar Golf Academy revolutionizes how the world engages with ideas and information.

Sinceitsearliestdays,AsthefirstandonlyGolfAcademyinQatar,QatarGolfAcademyhasestablished a strong brand identity. Our world class Golf training programes have earned a reputation for quality and excellence. Our corporate mission and positioning, as well as our brand platform,reflectthatheritage.

Coaching Philosophy The philosophy behind our coaching is simple:- Proven fundamentals, innovative coaching techniques and an unwavering commitment to all of our students. By teaching the proven fundamentals of golf technique we provide the “foundation stones” on which a sound golfgame can be built.



Qatar Golf Academy LogoCreation / General Research

Golf swing

Golf ball

Golf swingThe golfer takes their backswing, rotating the club, their arms and their upper body away from the ball, and then begins their swing, bringing the clubhead back down and around to hit the ball.We took a part of that path of the swing to create a solid swoosh to identify the golf swing.

Golf ballIt is obvious that the center crescent brings you a golf ball with an effect of a sunlight.We substract that area to create a golf ball feel.



Qatar Golf Academy Logo

The Qatar Golf Academy corporate logo is the most immediate representation of our company activity, our people, and our brand to the world. It is a valuable corporate asset that must be used consistently in the proper, approved forms.

There are two versions of the Qatar Golf Academy logo - 1) a vertical “tag” and 2) the standard horizontal logo.

1. Verical Tag LogoThe Vertical logo should be used as an introduction of the Qatar Golf Academy brand on a communication, not as a signature to close a communication. Its use must allow the top or bottom to bleed off the edge of the vertical layout like a tag, layered on top of photography,orcolorfieldsinthelayout.

2. Horizontal Standard logoThe standard logo should be used for three main purposes:1. To close a piece (i.e. back of datasheet or brochure)2. When there isn’t a top or bottom edge from which to hang the tag (i.e. a golf ball, Envelops or Business Cards)3. By third parties, under license only (partnercommunications, co-marketing, sponsorships, etc).

Both the vertical & Horizontal logos are placedonafieldofCyanBlue,BlackorWhitewhich becomes visually more prominent and associates the color with the corporate mark.

1. 2.



Qatar Golf Academy LogoSpecificationsThe red tag logo should occur only once per piece. For instance, on a multipage piecethe red tag logo would go on the cover, but the standard logo would be used for theback cover.

Size & clear spaceTo standardize the use of the both vertical tag & horizontal standard logos, three sizes are provided for most uses—50 pixels high forweb banners and e-mail headers, .875” high for printed materials, and 72 pixels high for webpages. These sizes should be considered the minimum size for print/online uses. For printed communication, add .125” to the top or bottomofthelogofieldtocoverbleed.

50 pixel logo used for:•emailnewsletter•webbanner72 pixel logo used for:•webpage8/7” logo used for:•5 x 7” postcard•6 x 9” booklet•8.5 x 11” format•A4 format•A3 format•11 x 17” format•PowerPointpresentationFor formats larger than 11x17” or A3,scale the logo proportionallyto the piece.

The logo can appear on color, illustration, or photographic backgrounds, as long as the legibility and integrity of the logo are not diminished.

Minimum clear spaceTop placement / vertical tag Logo

Minimum clear spaceTop placement / Horizontal standard Logo

2cmx

2cmx2cmx

2cmx

2cmx2cmx

Minimum Size

5mm



Qatar Golf Academy LogoSpecifications/ColorThe primary use for the Qatar Golf Academy logo is the 3-color version—black and PANTONE 16-110C, PANTONE PROCESS CYAN C, PANTONE 4- 179C. When color or printing prohibits this, it may be used in all black or reversed out to white.

Size & clear spaceTo standardize the use of the both vertical tag & horizontal standard logos, three sizes are provided for most uses—50 pixels high forweb banners and e-mail headers, .875” high for printed materials, and 72 pixels high for webpages. These sizes should be considered the minimum size for print/online uses. For printed communication, add .125” to the top or bottomofthelogofieldtocoverbleed.

50 pixel logo used for:•emailnewsletter•webbanner72 pixel logo used for:•webpage8/7” logo used for:•5 x 7” postcard•6 x 9” booklet•8.5 x 11” format•A4 format•A3 format•11 x 17” format•PowerPointpresentationFor formats larger than 11x17” or A3,scale the logo proportionallyto the piece.

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Qatar Golf Academy LogoSpecifications/Color

3 Color Logo 1 Color Logo



Qatar Golf Academy LogoAdaptationHere are some examples showing both the vertical tag and horizontal standard logos.



BROCHUREBROCHURE




P.O. Box: 10000, M: +974 00000000,

T: +974 00000000, F: +974 00000000,

E: [email protected],


"World class, effective golf tuition in a friendly

and welcoming environment"

Dear Sir, Date: 00/00/00

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sit amet eros gravida

massa tincidunt convallis. Integer egestas nulla in justo consequat consectetur. Proin id

pulvinar arcu, a accumsan libero. Donec diam lorem, suscipit sed faucibus non, facilisis

quis lorem. Vivamus vel velit eget metus varius tincidunt eu nec turpis. Praesent porttitor

lobortis justo, congue condimentum lacus aliquam sagittis. Curabitur ornare suscipit

accumsan. Praesent accumsan dui felis, non aliquam turpis euismod faucibus. Nunc id

iaculis lectus. Vestibulum ullamcorper risus velit, eu euismod est vestibulum sed. Class

aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse egestas rhoncus

arcu sed ornare. Nunc at sapien volutpat, tincidunt mi vel, fringilla augue. Donec faucibus

risus tempor dapibus tempor. Pellentesque sapien leo, varius ac neque eget, bibendum

consequat sapien. Cras imperdiet enim id risus aliquam, eu ornare tortor tincidunt. Etiam

et ante quis ipsum convallis laoreet ac eu metus. Aliquam erat volutpat. Ut ut neque

tristique, sollicitudin augue nec, ullamcorper dolor. Aenean aliquet molestie nisl, vitae

semper odio iaculis in.

Donec dapibus nisi eu elit dapibus, et pulvinar erat auctor. Curabitur lacus sapien, aliquam ut

posuere vel, interdum at ligula. Cras cursus sem sed tristique lobortis. Phasellus commodo

odio a porta facilisis. Class aptent taciti sociosqu ad litora torquent per conubia nostra,

per inceptos himenaeos. Donec malesuada ante ligula, quis auctor metus consectetur et.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis

egestas. Phasellus dignissim ante ac eros cursus, in porta sem blandit. Nulla scelerisque

hendrerit urna quis posuere. Fusce non nibh convallis,

Yours Thankfully,

www.qatargolfacademy.com"World class, effective golf tuition in a friendly and welcoming environment."




Description11. Kids Photo Frame

MeasurementH:16cmxW:11cm3D



Do not alter the Qatar Golf Academy logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements.

Never attempt to create the logo yourself, change the font, or alter the size or proportions. Dont’s1. Don’t move “The Emblem”.2. Don’t remove “The Emblem”.3. Don’t apply any effects.4. Don’t rotate the logo.5. Don’t skew or attempt to make the logo 3-dimensional in any way.6. Don’t alter the transparency of the logo.7. Don’t recolor the logo.8. Don’t alter the logo to run horizontally.10. Don’t crop or stretch the logo.

Not shown:• Don’t combine the logo with any other elements—such as logos, words, graphics, photos, slogans orsymbols that might seem to create a hybrid mark.

Incorrect use. Dont’s



The Qatar Golf Academy corporate color palette is based on a core set of colors. Additional colors are available based upon particular products. If your communication is product related, follow the guidelines and relative colors found in the product guidelines.

Color:Specifications

Color Pantone C M Y K R G B Web#

Cyan Blue PANTONE - 306C 80 4 5 0 0 179 227 0099CC

Dark Blue PANTONE - 7691C 100 62 18 3 0 96 150 006699

Light Grey PANTONE - 428C 23 17 17 0 195 198 200 CCCCCC

Yellow PANTONE - 803C 0 6 98 0 225 233 0 FFFF00

Magenta PANTONE Rhodamine Red C 5 98 0 0 231 0 149 E70094

White - 0 0 0 0 255 255 255 FFFFFF




As with our logo, consistent use of our corporate typefaces—Clan Offc Book, Medium, Bold & Black Qatar Golf Academy brand identity. Both Fonts that provides richer linguistic support through widely expanded character sets and advanced layout features.

Primary typeface - Clan Offc

Clan Offc Book | Clan Offc Medium | Clan Offc Bold | Clan Offc Black

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890=~!@#$%^&*()+[]\{}|:;’:”<>?,./

Typography: Corporate typefaces


Q


Qatar Golf Academy Collateral templates


P.O. Box: 10000, M: +974 00000000,

T: +974 00000000, F: +974 00000000,

E: [email protected],


"World class, effective golf tuition in a friendly

and welcoming environment"

Dear Sir, Date: 00/00/00

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sit amet eros gravida

massa tincidunt convallis. Integer egestas nulla in justo consequat consectetur. Proin id

pulvinar arcu, a accumsan libero. Donec diam lorem, suscipit sed faucibus non, facilisis

quis lorem. Vivamus vel velit eget metus varius tincidunt eu nec turpis. Praesent porttitor

lobortis justo, congue condimentum lacus aliquam sagittis. Curabitur ornare suscipit

accumsan. Praesent accumsan dui felis, non aliquam turpis euismod faucibus. Nunc id

iaculis lectus. Vestibulum ullamcorper risus velit, eu euismod est vestibulum sed. Class

aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse egestas rhoncus

arcu sed ornare. Nunc at sapien volutpat, tincidunt mi vel, fringilla augue. Donec faucibus

risus tempor dapibus tempor. Pellentesque sapien leo, varius ac neque eget, bibendum

consequat sapien. Cras imperdiet enim id risus aliquam, eu ornare tortor tincidunt. Etiam

et ante quis ipsum convallis laoreet ac eu metus. Aliquam erat volutpat. Ut ut neque

tristique, sollicitudin augue nec, ullamcorper dolor. Aenean aliquet molestie nisl, vitae

semper odio iaculis in.

Donec dapibus nisi eu elit dapibus, et pulvinar erat auctor. Curabitur lacus sapien, aliquam ut

posuere vel, interdum at ligula. Cras cursus sem sed tristique lobortis. Phasellus commodo

odio a porta facilisis. Class aptent taciti sociosqu ad litora torquent per conubia nostra,

per inceptos himenaeos. Donec malesuada ante ligula, quis auctor metus consectetur et.

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis

egestas. Phasellus dignissim ante ac eros cursus, in porta sem blandit. Nulla scelerisque

hendrerit urna quis posuere. Fusce non nibh convallis,

Yours Thankfully,

Data Sheet & Letter Head


BROCHURE

Brochure & catalogue Back Cover

Anwar MalandyG.Designer

P.O. Box: 10000, M: +974 00000000,

T: +974 00000000, F: +974 00000000,

E: [email protected],www.qatargolfacademy.com


Anwar MalandyG.Designer

P.O. Box: 10000, M: +974 00000000,T: +974 00000000, F: +974 00000000,E: [email protected],www.qatargolfacademy.com

Qatar Golf AcademyWeb site & E-mail signature

Thank you.

Prepared byDoha Golf Club Information Technology Dept.

QGAcademy 2014 Brand Identity E

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