Porta Turf

8/13/2019 Porta Turf

1/21

BUSINESS PLAN PRESENTATION


2/21

Our Commercial


3/21

Provide an Alternative

Portable Sports Arena to

the public, that allowseasy maintenance, andconvenience

Mission Statement


4/21

What is Port-A-Turf?

Port-a-turf is a fully customizable sports field that has the ability to bset up in 1 hour and taken down 45 minutes, allowing theparticipants more time to have enjoy their physical activity. Port-a-turf is for companies and businesses to rent for a day and play somrecreational sports and gain valuable team bonding within thecompany, it can also be used as a temporary extra field if yourtournament is needing more space. The patented roll out artificial

turf is able to be placed on a hardwood floor gym so that on a rainday you can even play those outdoor grass sports inside.


5/21

Goals & Objectives

Short term:

Work with 2 high level sports team.

Have at least 4-5 local community sport centers booking

The field is in use 60% of the year

Long term (Within 10 years):

By the 5thyear hopefully buy 4 more fields one each year. Total of five.

Year 8 we will be on the water with floating fields.

Sell the Port-a-turf as unit.

Use in 2016 Olympics

Longer term (Within 20Years)

Expand to a worldwide market where fields are most needed.

2 months for


6/21

Brochure

2 months forbrochure tobemade/printe

d

Office rental* Office spacelease begins

Office set-up 2 months toset upoffice

Equipment Ordering/purchasingequipment

Advertise for hire 4 months ofscouting

Hire 2 months of hiring

Advertising/Marketing*

Creatingwebsite Gettingsponsors

Grand OpeningAPR MAY JUN JUL AUG SEPT OCT NO


7/21

The Team CEO Craig Fenton

Will be evaluated by investors and board members.

Evaluated on management skills of organization and overlooking all operations.

Evaluations will be done at the end of every year.

Rewards: bonuses and financial raises.

COO Firdaus Alam

Will be evaluated by CEO

Evaluated on developing company strategies, motivating employees, management duties andensuring servicers for staff and customer needs are fulfilled.

Evaluated once every year

Rewards: promotions and financial raises

Marketing Manager Joanie Hayes

Evaluated by CEO and COO

Evaluated on management skills, promotion, approving image, budget managing, and customerneeds

Evaluated every 6 months

Rewards: financial raise, promotions, and perks


8/21

Regional Manager Vianelle Zaparilla

Evaluated by CEO and COO

Evaluated on leadership role, management skills, increasing sales ofoperations and staff

Evaluated every 6 months

Rewards: Promotion, financial raises, perks (dinners, tickets to sport eventsetc.)

Arena Manager Henok Desta

Evaluated by regional manager

Evaluated on management skills, product sales, leadership, reaching quota

Evaluated every month

Rewards: promotion, financial raises, and perks


9/21

The Team

Outsourcing

lawyer

Insurance

Account

CEO COO

Regional Managers Arena Managers General Labour W

Book Keeper (willreport to account on

need basis)

Marketing Manager

Board Members Investors


10/21

Target Markets

High school sports (basketball, soccer, volleyball

ect)

Community sports (organizations)

Children from ages 6-12 must be registered byparent or guardian over the age of 18

College teams (Douglas College, Kwatlen,Capilano, Langara)


11/21

Marketing

Position (establishing sport entity in consumer mind) Types of customers who buy the productyouth athletes, local/pro sports

teams, rec leagues, corporate businesses

Design/benefits of productour portable turf is environmentally friendly anddoes not cause any damage to surroundings and can be easily set up andtaken down within an hour

PricePrice to be determined

Place product is available/location- rental appointments can be bookedthrough telephone and/or web

PACKAGE

Port-A-Turf provides the scheduling and finding the closest and mostconvenient venue for clients requested event. When a customer/potentialclient wants to rent a turf, we take care of all bookings. Participants will begiven the location and they just show up and pay necessary fees.


12/21

Price

Consumeryouth athletes, corporations, rec leagues, local sportsteams

Competitorscurrently none in North America

Company (costs involved in producing service/product)costs for turfmaterial, equipment, transportation, staff (salaries, etc.), staff uniforms,

advertising/promotional costs (website, etc.), office space rentals,insurance

Climate (external factors)government/municipal laws/regulations


13/21

Promote

Advertising- ads in newspapers, magazines, tv commercials, radio ads,signage/posters, billboards, internet

Activities/inducements- introductory offers (half off first visit, etc.), coupons,group/business discounts, customer referrals (refer-a-friend), contests

Public relations- opening weekend, promotional publicity/awareness fortournament sponsorships

Community relations- getting athletes from local/professional sports teams tomake appearances to participate, have professional teams come hold open

practices on turfs and allow for public viewing to get fans/potential consumersout

Media relations- social networking (facebook, twitter, Port-A-Turf website)

Sponsors- businesses pay to have advertisements along boards of turfs


14/21

Place

At initial start-up, Port-A-Turf will be a service that can be accessedby scheduling appointments/making reservations through phone oweb through our company website. We also offer meetings forbusinesses and high-end consumers that can be scheduled with ouDistrict or Arena managers at their convenience.

Long term, we are going to look at expanding to a large officespace where customers can come in and make appointments in

person as well.


15/21

Competition

What products and companies will compete with you?

There is no competition in North America.

Major competitors:

SOCCERENAThe Portable Football Pitch

Is based predominantly out of the UK but can order to places like Australi

They will not interfere as they have their own regions to manage.


16/21

Factor Me Strength Weakness Competitor A Importance to

Customer

Products 3 Can be used anywhere very portable with roofing somewhat

Price 2 High Moderate Very important

Quality 3 Will not be top of the line Good Somewhat

Selection 2 Various fields are available A few such as grass, turf and sand Important

Service 5 Exceptional Good Very important

Reliability 4 Very Good A few fields to start with Very good Very Important

Stability 4 stable Not significant

Expertise 2 Relatively new to themarket Original company Somewhat

Company

Reputation1 Have to build a

reputationPopular in Europe and Australia Somewhat

Location 2 Can be used almostanywhere

Can be used in a few location Very Important

Appearance 3 Good Not very important


17/21

Financial Plan


18/21

Profit

Port-A-Turf

Year End Summary

Year One %

Income

Rental Service 630,000

Ad Space Along the Boards 3,600

-

-

Total Income 633,600 100

Cost of Sales

Rental Service -

Ad Space Along the Boards 120

-

-

Total Cost of Sales 120 0

Gross Margin 633,480 99

Total Salary and Wages 545,607 86.1


19/21

Fixed Business Expenses

Advertising 3,000

Car and Truck Expenses 7,800

Bank & Merchant Fees 96

Contract Labor -

Conferences & Seminars -

Customer Discounts and Refunds -

Dues and Subscriptions -

Miscellaneous -

Insurance (Liability and Property) -

Licenses/Fees/Permits 6,000

Legal and Professional Fees -

Office Expenses & Supplies -

Postage and Delivery 240

Rent (on business property) 14,400

Rent of Vehicles and Equipment -

Sales & Marketing 3,000

Taxes-Other -

Telephone and Communications 960

Travel 6,000

Utilities -

Total Fixed Business Expenses 41,496 6.5

Operating Income (before Other Expenses) 46,377 7.3

[EBITDA]

Other Expenses

Amortized Start-up Expenses 242

Depreciation 4,400

Interest

Commercial Loan 1,030

Commercial Mortgage -

Line of Credit 1,384

Credit Card Debt -

Vehicle Loans -

Other Bank Debt -

Taxes 7,913

Total Other Expenses 14,968 2.3

Net Income 31,409 4.9


20/21

Why Invest?

Investing $5000 you receive a pay out of10% annual interest

Or

Optional choice of keeping money in, andreceive an annual pay check $300


21/21

Thank you for listening and Invest

Wisely!

Porta Turf

Documents

Transcript of Porta Turf