Operation December 2011

MULTIPRODUCTS

Overview ofThe Operation

1

Recall of the briefBACKGROUND

• A key period : end of the year’s purchases favour information research.

• A unique campaign for Microsoft’s 4 products : Windows 7, Windows Phone, Office 2010 and Xbox360/Kinect.

AIM• Reach users during their purchasing phase

BESTOFMEDIA’S OFFER SUGGESTED WEBSITE: Tom’s Guide (the most in tune with the target concerning its content)

OPERATION : ALL ALONG THE CONVERSION FUNNEL• Contextual : sponsoring of Buying guides – laptops, mobile phones and games consoles.• Brand content / editorial content : making of a slider enhancing Tom’s Guide’s editorial

content about Microsoft products.• Social / interactive : strong visibility on forums and on Q&A pages.• Push : Sponsoring of shopping spaces.

TARGET • Families / 25-49 years old

PRESENT ALL ALONG THE CONVERSION FUNNEL

INFORMATION IDENTIFICATION VALIDATION PURCHASE

The user choses the type of

product that matches best his needs and uses.

The user compares all the

products’ features to make his own choice:

design, performance…

The user discuss with other users

about the product he chose.

The user compares prices and best offers than proceed to the purchase.

SPONSORING OF BUYING

GUIDES

EDITORIAL INTEGRATION

OF THOROUGH FEATURES &

TEST PRODUCTS

WITH A STRIKING AD

FORMAT

PRODUCTS’ INTEGRATION IN

FORUMS AND Q&A PAGES RELATED TO MICROSOFT

BRANDS

PRODUCTS’ INTEGRATION

IN SHOPPING SPACES

Operation set up

HOME PAGE BUYING GUIDES

Contextual : Sponsoring of Buying Guides

GUIDES’ CONTENT PAGES

MEDIA BACKUPCreation of trafic on buying guides pages via integrated banners.

Brand Content : Editorial content integration Slider

EACH LINK SENDS TO AN ARTICLE ON TOM’S GUIDE

Social : Tom’s Guide Solutions (Q&A)

AD FORMATS / EXCLUSIVITY.

CUSTOM MADE INTEGRATION OF MICROSOFT SOCIAL FEEDS.

CU

STO

MIZ

ATIO

NIA

B

Push : Integration in the Shopping space