Online Direct Marketing
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Online Direct Marketing
description
Online Direct Marketing. Today’s Topics. Post cards eNewletters Blogging RSS LinkedIn rel =author URL Builder. www.canadapost.ca/web/business/solutions.page Or www.directmarketingonline.ca. eNewletters. Blogging. BEST FREE BLOGGING SITES By Brandon Widder - PowerPoint PPT Presentation
Transcript of Online Direct Marketing
Online Direct Marketing
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Today’s Topics
• Post cards• eNewletters• Blogging• RSS• LinkedIn• rel=author• URL Builder
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www.canadapost.ca/web/business/solutions.pageOrwww.directmarketingonline.ca
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eNewletters
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Blogging
BEST FREE BLOGGING SITES By Brandon Widderhttp://www.digitaltrends.com/social-media/best-free-blogging-sites/
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RSS and Feedly
Advantages:• Less email overload• Quick to read• Less clutter
(consolidated)• All news in one place• Subscribe to what you
want• Another place for
searching• Access anywhere• Easy to unsubscribe
RSS Feeds Advantages and Disadvantageshttp://www.samirkamble.com/rss-feeds-advantages-and-disadvantages/
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LinkedIn• Message via 2nd connections
• Upgrade and connect• Co-branded message with
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AuthorRank
Google Author Rank: Has Google Chairman Eric Schmidt Now Confirmed It?http://www.virante.org/blog/2013/02/06/google-author-rank-has-google-chairman-eric-schmidt-now-confirmed-it/
AuthorRank:• Photo shows up by results• One more signal• Connected to Google+• Trust and authenticity
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Rel=Author
Rel=Author : How To Do Google Rel=Author in WordPress by Elizabeth Jamiesonhttp://www.youtube.com/watch?v=YyIQzHD8rBY http://www.devonwebdesigners.com/3278/relauthor-step-by-step-for-wordpress/
Rel=Author:• Head shots• Your Google+ profile• Contributor to...• Adding your bio to
WordPress
What is your Google+ ID?
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Google URL Builder
Attribution Solutions with Google Analytics by CardinalPathhttp://youtu.be/Es_JDC4KJMo
• Google URL Builder Tool (15 min)
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Email Campaign Tracking
Attribution Solutions with Google Analytics by CardinalPathhttp://youtu.be/Es_JDC4KJMo
• Email Campaign Tracking (20 min)
