MOVING NOTICE: PLACE BONAVENTURE - Mondial...

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Press Release For immediate release MOVING NOTICE: PLACE BONAVENTURE Montreal becomes the capital of beer from June 8 to 12 for the Mondial de la bière! (Montreal, June 8 th , 2011) – The 18 th edition of the Mondial de la bière, the most important festival of international beers in America, will be held at Place Bonaventure from June 8 to 12 . Featured this year, beers from the United Kingdom, one of the most eminent brewing influences of the brewing world! THE MONDIAL DE LA BIÈRE IN NUMBERS Over 650 available products 609 beers from 136 breweries, of which 26 handcraft breweries originating from Quebec 253 new beers never offered at the Mondial de la bière 5 days of festival where Montreal becomes the capital of beer!! HIGHLIGHTS Wednesday, June 8 th 11: 30 a.m. Housewarming Party (surprises and gifts for the first 1,000 Biertrotters!) 1: 00 p.m. Inauguration Thursday, June 9 th 5: 00 p.m. Happy Hour on the Poolside of the Hilton Bonaventure Hotel Friday, June 10 th 11: 30 a.m. Medals Ceremony: Greg Noonan MBeer Contest 3: 00 p.m. Round table: Cooking with beer Saturday, June 11 th 6: 00 p.m. Flaveurs Bières et Caprices Evening (9 countries, 18 beers, 9 gourmet appetizers) Sunday, June 12 th 10: 00 a.m. Initiation to beer tasting class 4: 00 p.m Final: Unplugged Music Competition 6: 00 p.m Medals Ceremony: Consumer Beer Contest Not to miss: Biertrotters’ Beach, Silent Dance Esplanade and Dj, Mini Disc golf tournament, Unplugged Music Competition and the very popular Beer and Cheese Workshops! The festival's complete program is available on our Web site: http://festivalmondialbiere.qc.ca/en/festivals/mondial_de_la_biere_montreal_2011/

Transcript of MOVING NOTICE: PLACE BONAVENTURE - Mondial...

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PressReleaseForimmediaterelease

MOVING NOTICE: PLACE BONAVENTURE Montrealbecomesthecapitalofbeer

fromJune8to12fortheMondialdelabière!(Montreal, June8th,2011)–The18theditionoftheMondialdelabière,themost importantfestivalofinternationalbeersinAmerica,willbeheldatPlaceBonaventurefromJune8to12.Featuredthisyear,beersfromtheUnitedKingdom,oneofthemosteminentbrewinginfluencesofthebrewingworld!THEMONDIALDELABIÈREINNUMBERS

• Over650availableproducts• 609beersfrom136breweries,ofwhich26handcraftbreweriesoriginatingfromQuebec• 253newbeersneverofferedattheMondialdelabière• 5daysoffestivalwhereMontrealbecomesthecapitalofbeer!!

HIGHLIGHTS

Wednesday,June8th11:30a.m. HousewarmingParty(surprisesandgiftsforthefirst1,000Biertrotters!)1:00p.m. Inauguration

Thursday,June9th5:00p.m. HappyHouronthePoolsideoftheHiltonBonaventureHotel

Friday,June10th11:30a.m. MedalsCeremony:GregNoonanMBeerContest3:00p.m. Roundtable:Cookingwithbeer

Saturday,June11th6:00p.m. FlaveursBièresetCapricesEvening(9countries,18beers,9gourmetappetizers)

Sunday,June12th10:00a.m. Initiationtobeertastingclass4:00p.m Final:UnpluggedMusicCompetition6:00p.m MedalsCeremony:ConsumerBeerContest

Nottomiss:Biertrotters’Beach,SilentDanceEsplanadeandDj,MiniDiscgolftournament,UnpluggedMusicCompetitionandtheverypopularBeerandCheeseWorkshops!Thefestival'scompleteprogramisavailableonourWebsite:http://festivalmondialbiere.qc.ca/en/festivals/mondial_de_la_biere_montreal_2011/

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SummaryDate: June8to12,2011Schedule: WednesdaytoSaturday,from11amto10pmandSundayfrom11amto8pmLocated: PlaceBonaventure(andHiltonBonaventure)

800,delaGauchetièreStreetWest,Montreal(Quebec)CanadaTransport: BonaventureSubwayStationAdmission: FreeTasting: Tastingcouponat$1eachCost: From1to5coupons(pertastingforthemajorityofbeers)Quantity: 3to4ouncespertastingGlass: Thesouvenirglasscanholdfromonetotwo4‐ouncetastingsWARNING: OnlytheMondialdelabièreglass(from1994to2011)and5ounceandunder

plasticcupswillbetoleratedfortheserviceofbeer.

AboutUsTheMondialdelabièrewasfoundedin1994.Auniqueandconvivialfestivaloftasting,it’sconsideredtobe the gateway to Quebec andmany foreignbeer industries. In addition to its elaborate professionalsegment implementedby theConferenceMBeer,MBeerSchoolof BeerologyandGregNoonanMBeerContest,thefestivaloffersvisitorsanextensiveeducationalsegment.OvertheyearsandunderJeannineMarois’governance,PresidentandCo‐Founderandwiththehelpofherteam,theeventhasbecomethemost important festival of international beers in Americawith a reputation that has traveled over tomanyforeigncountries. For more information, visit our Web site www.festivalmondialbiere.qc.ca, our Facebook pageFacebook/Mondialbiere, follow us on Twitter/Mondialbiere (#mondialbiere), find us onFoursquare/MondialbiereandGowalla(FestivalMondialdelabière).

—30—SOURCE: MONDIALDELABIÈREInformation: KatiaBouchard CommunicationsDirector Cell.:514912‐1838

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PressReleaseForimmediaterelease

— MOVING NOTICE — AGastronomicandGargantuanMondialdelaBière,

fromJune8to12,2011atPlaceBonaventure(Montreal,May25th,2011)–TheMondialdelabièreismovingtoPlaceBonaventurefromJune8to12inordertogivebeerloverstheopportunitytoenjoythemostimportantfestivalofinternationalbeersinAmerica! To celebrate, the festivalwill have a housewarmingonWednesday, June 8th, from11 am to12pm and will offer an official glass and slice of pizza to the first 1,000 Biertrotters present at theopening!“Thisyearourvisitors,whomwehavedubbed“Bierttrotters”,willdiscoverasitewithtwicethecapacity,more breathing space and versatility, declared Jeannine Marois, President and Co‐Founder of theMondialdelabière.It’sthesamefestivaleveryonelovessomuch,onlyimproved!”THEMONDIALDELABIÈREINNUMBERS

• Over650availableproducts• 609beersfrom136breweries,ofwhich26handcraftbreweriesoriginatingfromQuebec• 253newbeers,neverofferedattheMondialdelabière• 5daysoffestivalwhereMontrealbecomesthecapitalofbeer!!

FROMJUNE8TO12,THEMONDIALDELABIÈREISTHEPLACETOBE!LeMondialde labière isauniquefestivaloftastingbasedonlearning,tasting,sharingandnetworkingwith brewers and the industry’s professionals. Montreal is the meeting place for Biertrotters fromaround the world because the Mondial de la bière is without saying the perfect place to satisfy thecuriousandbeerlovers,neophytes,epicuresanduptothefinestconnoisseurs! AGARGANTUAN18THEDITION!Beer!—EspeciallyfromtheUnitedKingdom—One of the most eminent brewing influences of the brewing world, the United Kingdom, will berepresentedat theMondialde labière.For theoccasion,beer loverswillhave thechance todiscover10handcraftbreweries,nineneverseenbeforeatthefestival!Worthyofmention,thepresenceofJimRobertson, Brewmaster ofWells and Young’s and Alex Barlow, Brewmaster, International Beer Judge,BeerologistandAuthoroftheAllBeerGuide,winneroffourinternationalawards.GastronomytotheRendezvous!Togowiththeirbeer tastings,visitorswillbeable to treat themselvesinoneofthe11foodstands. Inaddition to the famous European style sausage sandwiches or the pork smoked meat sandwiches,visitors will find giant grilled shrimps, deer appetizers and lobster sandwiches without forgetting themoreexoticdishesliketurtleandalligatorsoups,kangarooandboarburgersaswellasbuffaloonastick!For the sweet tooth, 40 different types of fudge, sucre à la crème and nougat. The Fédération desProducteurs de Lait duQuébec will also takepart with theirFromages d'iciBoutique, wheredifferentMasterCheeseMakerswilloffervisitorsaprofessionalcheesetastingexperience.

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Forthegreatpleasureofepicures,theFlaveursBièresetCapriceseveningisbackonSaturday,June11atthe Hilton Hotel Bonaventure (Le Portage Hall and Terrace). This themed evening will send you anextraordinary andunforgettable flavor‐filled journey: 9 countries, 18 beers, 9 gourmet appetizers and1cider to gowith the chocolate and cheese, all this in only one evening!A perfect occasion to live adivineculinaryexperienceconcoctedbybeerandfoodpairingexperts.Thegourmetappetizerswillbeprepared in collaboration by Chef Louis Rodaros from theMontreal Hilton Bonaventure and AlsatianChef Daniel Zenner. Listed on the menu, beers originating from Belgium, Canada, Czech Republic,Germany, Italy, Japan, the Netherlands, the United States and the 18th edition’s special feature: theUnitedKingdom.AnImprovedProgram(SeeProgramSheetfordetails)SixthemedareashavebeencreatedtoenliventheBiertrotters’experience.ThePetitsPubs,thestandswhere you can find beers originating from outside Quebec, have been renamed and revamped. TheEuropeanPetitPubBistrowillofferbeersoriginatingfrom:Belgium,Germany,theNetherlandsand,ofcourse, the featured country of the 18th edition: the United Kingdom! Biertrotters will also have theopportunitytomeetwithourbeerimportspecialistNancyRossi.Actingasanimportagent,theMondialde la bière can now sell its beers throughout the year to individuals as well as license owners. TheOktoberfest Petit Pub (name inspiredby the Beer Gardenswith their picnic tables and entertainmentarea)willofferbeersfromBrazil,CanadaandtheUnitedStates.ThemusicprogramisbackattheSilentDanceEsplanadeandStage!Silentdance?Absolutely!Adancefloor where only dancers, wearing headphones, will be able to hear the music…Djs, bands and soloartistscometogethertocreateaconvivialmusicalambiance.Don’tmissDjMohtoriousonWednesdayat3:30pm!At theBiertrotters’ Beach,visitorswillbeable to takea stroll, relaxona long chair,getamassageorparticipate inour limboandDiscGolf (mini‐Frisbee thrown inabasket).Thepopularbeerand cheesepairingworkshopsaswellastheRoundTableoncookingwithbeerandalltheotherworkshopswilltakeplaceattheCheeseDome.TheVIPsectionisnowcalledtheFlaveursBièresetCapricesMezzanineandfromwhereyouwillhaveabreathtakingviewofthesite!ContestRenamed in honor of a great pioneer, the Greg Noonan MBeer Contest (6th edition) unites aninternational juryof12expertssummonedtoaward1platinummedaland10goldmedalstobrewersthatwillhavedistinguishedthemselvesfromtheotherswiththeirbeer(s).BiertrotterswillalsohavetheopportunitytovotefortheirfavoritebeerbyvotingintheConsumerBeerContest.Medalswillbeawardedtowinningbrewersonstage,onSunday,June12that6pm.AllBiertrottersareinvitedtoparticipateinthecontestStrasbourgfor2andgetachancetowinatripfortwototheMondialdelabièreofStrasbourg(France)takingplacefromOctober21to24,2011.Ballotswillbeavailableonthefestival’ssite.AnEco‐ResponsibleGestureThe Mondial de la bière encourages its visitors to act eco‐responsibly by purchasing the festival’ssouvenirglass.Thissimplegesturewillhelpreducetheamountofplasticcupsusedaswellasprocureapleasurabletastingexperience.Forasecondyear,theMondialoffersareusablebagto thosewhowillhavepurchasedtheofficialglass.

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SummaryDate: June8to12,2011Schedule: WednesdaytoSaturday,from11amto10pmandSundayfrom11amto8pmLocated: PlaceBonaventure(andHiltonBonaventure)

800,delaGauchetièreStreetWest,Montreal(Quebec)CanadaTransport: BonaventureSubwayStationAdmission: FreeTasting: Tastingcouponat$1eachCost: From1to5coupons(pertastingforthemajorityofbeers)Quantity: 3to4ouncespertastingGlass: Thesouvenirglasscanholdfromonetotwo4‐ouncetastingsWARNING: OnlytheMondialdelabièreglass(from1994to2011)and5ounceandunder

plasticcupswillbetoleratedfortheserviceofbeer.

SpecialThankstoOurPartnersThe collaborationof theMondial de la bièrewith Éduc’alcool andPoint Zéro 8 showsonce again theimportance granted to visitors’ responsible drinking awareness. Special thanks to the Fédération desProducteurs de Lait duQuébec, TourismeMontréal andAle StreetNews for their support, aswell asHiltonHotelBonaventureandtheRésidencesdel’UQAM,ourlodgingaccommodationspartners.AboutUsTheMondialdelabièrewasfoundedin1994.Auniqueandconvivialfestivaloftasting,it’sconsideredtobe the gateway to Quebec andmany foreignbeer industries. In addition to its elaborate professionalsegment implementedby theConferenceMBeer,MBeerSchoolof BeerologyandGregNoonanMBeerContest,thefestivaloffersvisitorsanextensiveeducationalsegment.OvertheyearsandunderJeannineMarois’governance,PresidentandCo‐Founderandwiththehelpofherteam,theeventhasbecomethemost important festival of international beers in Americawith a reputation that has traveled over tomanyforeigncountries. For more information, visit our Web site www.festivalmondialbiere.qc.ca, our Facebook pageFacebook/Mondialbiere, follow us on Twitter/Mondialbiere (#mondialbiere), find us onFoursquare/MondialbiereandGowalla(FestivalMondialdelabière).

—30—SOURCE: MONDIALDELABIÈREInformation: KatiaBouchard CommunicationsDirector Tel.:514722‐9640,ext.331 Cell.:514912‐1838 [email protected]

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MONDIAL DE LA BIÈRE 2011 IN BRIEF

Date: June 8 to 12, 2011 – 5 days

Opening hours: Wednesday to Saturday, 11:00 a.m. to 10:00 p.m. — Sunday, 11:00 a.m. to 8:00 p.m.

Location: Place Bonaventure — 800, De La Gauchetière Street West, Montréal

Admission: Free Admission — $1.00 per coupon and $9.00 per souvenir mug1 to 5 coupons per tasting – for the majority of beersEach tasting: 3 to 4 ounces

Beers: More than 146 breweries, cider producers and others (136 breweries)More than 266 new products (253 beers)More than 650 products featured: 609 beers + ciders and more

• 11 food kiosks: rimp. Lobster sandwiches. Giant shrimp cocktails. Matane shrimp. Roast beef and spare rib sandwiches.Cheese tapas, cheese and jalapeno trio. Goat cheese. Boar and buffalo on a stick with different mustards. Kangaroomenu. European style sausage sandwiches, Panini style pork smoked meat sandwiches, boar hamburgers with driedtomatoes and basil, deer appetizers and sausages on a stick. Variety of small sausages and chips. 8 types of bread sticksand pizza. Hamburger Frite Alors!, Hamburger Le Boucanier, L’hambourgeois and Le Rudolph. 40 flavors of fudge, “sucreà la crème” and nougat. Turtle and alligator soup…

• Consumer Beer Contest: 3 medals will be handed out for the beers chosen by the public— winners will be announced on June 12th at 6:00 p.m. at the Silent Dance Esplanade and Stage

• Publications: 8th edition of the Québec Beer Trek map – bilingual, publish since 2004

• Beer publications: Petit futé and Taps Magazine.

June 8 juin

15 h — 3:00 p.m.PHILIPPE WOUTERS

LE MARCHÉ DE LA BIÈRE AUQUÉBEC, UN BILAN

ASSESSMENT OF THE QUEBEC BEERMARKET

16 h — 4:00 p.m.SERGE NÖEL

BIÈRES ET FROMAGESBEERS AND CHEESES

17 h — 5:00 p.m.FRED BUELTMANN

MICHIGAN : L’ÉTAT AMÉRICAIN DELA BIÈRE

MICHIGAN: THE GREAT BEER STATE

18 h — 6:00 p.m.MIRELLA AMATO

CONNAISSEZ-VOUS BIEN LABIÈRE ET SES DIFFÉRENTS STYLES?

HOW WELL DO YOU KNOW BEERAND ITS VARIOUS STYLE?

19 h — 7:00 p.m.GUY LEVESQUE

BIÈRES ET FROMAGESBEERS AND CHEESES

June 9 juin

13 h 30 — 1:30 p.m.MIRELLA AMATO

CONNAISSEZ-VOUS BIEN VOSBIÈRES LOCALES ?

QUÉBEC VERSUS ONTARIOHOW WELL DO YOU KNOW

YOUR LOCAL BEERS? QUEBEC VERSUS ONTARIO

15 h — 3:00 p.m.KURT STAUDTERLE PASSEPORT VBA :

UN OUTIL DE MAKETING ET TOURISTIQUE EFFICACE

THE VBA PASSPORT: SUCCESSFUL AS AMARKETING AND TOURISM TOOL

16 h — 4:00 p.m.SERGE NÖEL

BIÈRES ET FROMAGESBEERS AND CHEESES

17 h — 5:00 p.m.PHIL MARKOWSKI

LE BRASSAGE ARTISANAL - LESDERNIÈRES 25 ANNÉES, LES 25

PROCHAINES?CRAFT BREWING - THE PAST 25 YEARS,

THE NEXT 25 YEARS?

18 h — 6:00 p.m.TONY FORDER

LES BIÈRES DU PETIT PUB ET PLUSTHE BEERS OF THE PETIT PUB AND MORE

19 h — 7:00 p.m.GUY LEVESQUE

BIÈRES ET FROMAGESBEERS AND CHEESES

June 10 juin

15 h — 3:00 p.m.Round-table / Table ronde

ODETTE COLINELISABETH PIERREPHILIPPE WOUTERS

DANIEL ZENNERModérateur — MARIO D’EER — Moderator

CUISINE À LA BIÈRE — BEERCOOKING

16 h — 4:00 p.m.GUY LEVESQUE

BIÈRES ET FROMAGESBEERS AND CHEESES

17 h — 5:00 p.m.ALEX BARLOW

FLAVEUR. DÉCOUVERTE. CHOIX.FLAVOUR. DISCOVERY. CHOICE

18 h — 6:00 p.m.GUY LEVESQUE

BIÈRES ET FROMAGESBEERS AND CHEESES

19 h — 7:00 p.m.ELISABETH PIERRE

LA BIÈRE AU FÉMININ : BRASSEUSES,CHEFS, BIÉROLOGUES,

LA PASSION DE LA BIÈRE LES UNIT ! BEER AND WOMEN: WOMEN BREWERS,

CHEFS, BEEROLOGISTS…THE PASSION FOR BEER UNITES THEM!

June 11 juin

12 h — 12:00 p.m.MARIO D’EER

BIÈRES ET FROMAGESBEERS AND CHEESES

13 h 30 — 1:30 p.m.GUY LEVESQUE

BIÈRES ET FROMAGESBEERS AND CHEESES

15 h — 3:00 p.m.ALEX BARLOWTONY FORDER

JIM ROBERTSONLA RENAISSANCE

DE LA ALE BRITANNIQUE THE BRITISH ALE RENAISSANCE

16 h — 4:00 p.m.MIRELLA AMATO

CONNAISSEZ-VOUS BIEN VOSBIÈRES LOCALES ?

QUÉBEC VERSUS ROYAUME-UNIHOW WELL DO YOU KNOW

YOUR LOCAL BEERS? QUEBEC VERSUS UNITED KINGDOM

17 h — 5:00 p.m.TONY FORDER - MARIO D’EER

LES BIÈRES GAGNANTESDU CONCOURS MBIÈRE

MBEER CONTEST’S WINNING BEERS

June 12 juin

13 h — 1:00 p.m.GUY LEVESQUE

BIÈRES ET FROMAGESBEERS AND CHEESES

15 h — 3:00 p.m.MIRELLA AMATO

CONNAISSEZ-VOUS BIEN VOSBIÈRES LOCALES ?

QUÉBEC VERSUS ÉTATS-UNISHOW WELL DO YOU KNOW

YOUR LOCAL BEERS? QUEBEC VERSUS U.S.A.

16 h — 4:00 p.m.TONY FORDER

LES BIÈRES DU PETIT PUB ET PLUSTHE BEERS OF THE PETIT PUB AND MORE

17 h — 5:00 p.m.GUY LEVESQUE

BIÈRES ET FROMAGESBEERS AND CHEESES

Cloche aux fromages — Cheese DomePlace Bonaventure — HALL 400 OUEST

25 ATELIERS — 25 WORKSHOPS MBièreConférence — ConferenceMBeer

May 20, 2011

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June 8 juin

PENDAISONDE CRÉMAILLÈRE

HOUSEWARMING PARTY11 h — 11:00 a.m.

OUVERTURE AU PUBLICOPEN TO THE PUBLIC

MUSIQUE15 h 30 — 3:30 p.m.

DJ MOTHORIOUS

17 h — 5:00 p.m.CONCOURS ACOUSTIQUEUNPLUGGED COMPETITION

OU - OR DJSPECTACLE —SHOW

June 9 juin

MUSIQUE17 h — 5:00 p.m.

CONCOURS ACOUSTIQUEUNPLUGGED COMPETITION

OU - OR DJSPECTACLE —SHOW

June 10 juin

Concours MBièreMBeer Contest

11 h 30 — 11:30 a.m.REMISE DES MÉDAILLES

MEDALS CEREMONY

MUSIQUE17 h — 5:00 p.m.

CONCOURS ACOUSTIQUEUNPLUGGED COMPETITION

OU - OR DJSPECTACLE —SHOW

June 11 juin

MUSIQUE14 h — 2:00 p.m.

CONCOURS ACOUSTIQUEUNPLUGGED COMPETITION

OU - OR DJSPECTACLE —SHOW

June 12 juin

MUSIQUE16 h — 4:00 p.m.

FINALCONCOURS ACOUSTIQUE

ACOUSTIC COMPETITIONMINI DISKGOLF TOURNAMENT

OU - OR DJSPECTACLE —SHOW

CONCOURS GRAND PUBLICCONSUMER BEER CONTEST

18 h — 6:00 p.m.REMISE DES MÉDAILLES

MEDALS CEREMONY

Plage des Biertrotters — Biertrotters’ Beach Place Bonaventure — HALL 400 OUEST

June 8 juin

LIMBO14 h — 2:00 p.m.16 h — 4:00 p.m.18 h — 6:00 p.m.20 h — 8:00 p.m.

CONCOURS DE LIMBOLIMBO COMPETITION

DISKGOLF15 h — 3:00 p.m.17 h — 5:00 p.m.19 h — 7:00 p.m.

TOURNOI MINI DISKGOLFMINI DISKGOLF TOURNAMENT

June 9 juin

LIMBO — PALM14 h — 2:00 p.m.16 h — 4:00 p.m.18 h — 6:00 p.m.20 h — 8:00 p.m.

CONCOURS DE LIMBOLIMBO COMPETITION

DISKGOLF15 h — 3:00 p.m.17 h — 5:00 p.m.19 h — 7:00 p.m.

TOURNOI MINI DISKGOLFMINI DISKGOLF TOURNAMENT

June 10 juin

LIMBO — PALM14 h — 2:00 p.m.16 h — 4:00 p.m.18 h — 6:00 p.m.20 h — 8:00 p.m.

CONCOURS DE LIMBOLIMBO COMPETITION

DISKGOLF15 h — 3:00 p.m.17 h — 5:00 p.m.19 h — 7:00 p.m.

TOURNOI MINI DISKGOLFMINI DISKGOLF TOURNAMENT

June 11 juin

LIMBO — PALM14 h — 2:00 p.m.16 h — 4:00 p.m.18 h — 6:00 p.m.20 h — 8:00 p.m.

CONCOURS DE LIMBOLIMBO COMPETITION

DISKGOLF15 h — 3:00 p.m.17 h — 5:00 p.m.19 h — 7:00 p.m.

TOURNOI MINI DISKGOLFMINI DISKGOLF TOURNAMENT

June 12 juin

DISKGOLF13 h — 1:00 p.m.15 h — 3:00 p.m.17 h — 5:00 p.m.

TOURNOI MINI DISKGOLFMINI DISKGOLF TOURNAMENT

TOUS LES JOURS — EVERYDAY...TOUS LES JOURS — EVERYDAY...TOUS LES JOURS — EVERYDAY...TOUS LES JOURS — EVERYDAY...TOUS LES JOURS — EVERYDAY...MASSAGE et / and VOLLEYBALL DE PLAGE (BEACH VOLLEYBALL)Consultez l’horaire à la plage — Consult the schedule at the beach

L’Esplanade de la danse silencieuse et sa scène de spectaclesSilent Dance Esplanade and Stage

Place Bonaventure — HALL 400 OUEST

TOUS LES JOURS — EVERYDAY...TOUS LES JOURS — EVERYDAY...TOUS LES JOURS — EVERYDAY...TOUS LES JOURS — EVERYDAY...TOUS LES JOURS — EVERYDAY...DANSE SILENCIEUSE — SILENT DANCING et / and DJ

Consultez l’horaire à la scène — Consult the schedule at the stage area

Événements spéciaux — Special EventsJUNE 9 JUIN 17 H — 5:00 P.M. 5@8 À LA PISCINE — HAPPY HOUR ON THE POOLSIDE

JUNE 11 JUIN 18 H — 6:00 P.M. SOIRÉE - EVENING — FLAVEURS BIÈRES ET CAPRICES

Où — Where

Hotel HILTON Bonaventure Montréal : 900, RUE DE LA GAUCHETIÈRE OUESTVISITEZ NOTRE SITE INTERNET POUR ACHETER VOS BILLETS/COUPONS — VISIT OUR WEB SITE TO PURCHASE YOUR TICKETS/COUPONS

festivalmondialbiere.qc.ca

Mondial de la bière’s Professional ContestInternational Jury — 12 to 14 judges

BEATRIZ AMORIN, ALEX BARLOW, BERNARD VAN DEN BOGAERT, FRED BUELTMANN, CLAUDIO CERULLO, DOMINIC CHARBONNEAU,GARY LOHIN, LISA MORRISON, LAURENT MOUSSON, ROBERT PURCELL, BILL WHITE, DANIEL ZENNER

Closing ceremonies of the ConferenceMBeer and MBeer Contestat the Silent Dance Esplanade and Stage on June 10that 11:30 a.m.

with Mario D’Eer, the contest designerand Bernard Van den Bogaert, Brewmaster and CEO, De Koninck Brewery and President of the jury.

MBeer Contest

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The Flaveurs Bières et Caprices Evening Unit price: $95 plus taxes

Group of 16 persons and more: $80 per person plus taxes Deadline: May 31st, 2011

The Flaveurs Bières et Caprices Evening, a Gargantuan Culinary Experience!

As part of its festival, the Mondial de la bière announces a special and unforgettable evening: 9 countries, 18 beers, 9 gourmet appetizers and 1 cider with chocolate and cheeses, all in one evening! A perfect occasion to discover beer and food pairings conceived by experts! The gourmet appetizers* will be prepared in collaboration by Chef Louis Rodaros from the Montreal Hilton Bonaventure and Alsatian Chef Daniel Zenner. Listed on the menu, beers* originating from Germany, Belgium, Canada, the United States, Italy, Japan, the Netherlands, Czech Republic and the 18th editionʼs special feature: the United Kingdom.

This event will take place on

Saturday, June 11 of 2011, from 6:00 p.m. to 9:00 p.m. at the Hilton Hotel Montreal Bonaventure (Le Portage Terrace and Hall)

900 De La Gauchetière Street West The Mondial de la bière proposes a mix between dinner and cocktail evening program with an indoor and outdoor setting (according to weather conditions). Also, expert beerologists will be at your disposition to discuss, guide and answer questions. It will be a gargantuan gourmet experience!

Wait! Thereʼs More!

Start your evening with a beer at 3:00 p.m. at the Mezzanine Flaveurs Bières et Caprices** of the Mondial de la bière festival! (Place Bonaventure - hall 400 West — 800 De La Gauchetière Street West)***

Only 160 epicures will have the opportunity to attend the Flaveurs Bières et Caprices Evening! Hurry! Tickets are on sale now and can be purchased through our online Boutique for a price of $95 plus taxes. Group rate available. Information: 514 722-9640.

http://festivalmondialbiere.qc.ca/en/boutique/

Cheers!

* Appetizers and beers menu is subject to change. ** To gain access, you will have to present your bill in the hall 400 at the bottom of the escalator. Valid from 3:00 p.m. to 5:30 p.m. *** The Place Bonaventure and Hilton Hotel Bonaventure buildings communicate with each other.

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MONDIALDELABIÈREONSOCIALNETWORKS

Joinusandannounceyourpresenceatthefestival!

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@Mondialbiere Use #mondialbiere

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www.gowalla.com Festival Mondial de la bière DiscovertheMondialdelabièreBeerTourwithallOff‐Mondialactivities!

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THE10:00P.M.RENDEZVOUS

DuringtheMondial,CraftBreweriesCelebrateBeer!Everyevening,afterthefestival'sclosing,manyofMontreal'scraftbrewerieshosta

specialeventtoletyoucarryonwithyourtasting…andcelebrations!The10p.m.rendezvousareamust!

Wednesday,June8thAnEveninginBlackatDieuduCiel!Dieu du Ciel! invites you to an evening where black beers are on the menu. PéchéMortel, Isseki Nicho, Déesse Nocturne, Revenante, Libre Échange, Pionnière, GrandeNoirceurandmoreawaityou!Somebeerswillbeaged;othersfreshlybrewed.If“God”permits,afewsurprisesmightalsobepartoftheevening…BrasserieartisanaleDieuduCiel!•29,LaurierSt.West•514490‐9555•www.dieuduciel.comThursday,June9thTheBrouePubBrouhahacelebrates!Forits3rdanniversary,theBrouePubBrouhahaisbackwithapartywherebrewersandbeer loversunite. Special andexclusivebeers, aswell as smokedmeatwillbeon themenu...agreatcelebration!!BrouePubBrouhaha•5860,deLorimierAvenue•514271‐7571•www.brouepubbrouhaha.com

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Friday,June10th(2activities)CheersatBrasseursdeMontréal!Brasseurs deMontréal proposes alcohol cocktails mixed with beer! These refreshingdrinkswillputyouinthesummermoodasyourelaxunderthestarsontheirspaciousterrace.Fortheoccasion,12oz.cocktailswillbesoldat$7each!Cheers!BrasseursdeMontréal•1485,OttawaStreet•514788‐4505•www.brasseursdemontreal.caFun…kEvening#2atChevalBlanc!We'renottalkingaboutmusichere,butmoreaboutafestivalofBrettanomyces(yeast)!A special menu for the evening: Sparta Pils double dry‐hopped (Premiant), SaisonRéserve with brett, Saison blanche 100% with brett, Saison Framboise with brett,BauweraertsGoudenAle100%withbrett, TripleBockaged inbourbonbarrels, TripleChevalwithbrett,PetitMonstreRouge(IndiaRedAle)andacasktobedetermined!ChevalBlanc•809,OntarioStreetEast•514522‐0211•www.lechevalblanc.caSaturday,June11thQuebec/VermontEveningatBenelux10Quebeccaskconditionedbeersand10Vermontdraughtbeers!ThiseveningwasmadepossiblethankstothecollaborationandeffortsofBieropholieImports.Confirmedbreweriesare:TheAlchemist,Benelux,BobcatCafé,Brasseursillimités,LesBrasseursduTemps,DieuduCiel!,Hopfenstark,Àl’AbridelaTempête,Lawson’sFinestLiquids,Siboire,TrappFamily,TrouduDiableandZeroGravity.Comecelebrateaweekdedicatedtobeerandmeetwithcraftbrewersthatmakethisindustryasinnovativeaspleasurable!Benelux•245,SherbrookeStreetWest•514543‐9750•www.brasseriebenelux.com

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Depuis six ans, la collaboration avec Educ’alcool démontre l’importance que le Mondial de la bière accorde à la responsabilisation des visiteurs quant à la consommation responsable. Un merci spécial à Éduc’alcool ainsi qu’à Point Zéro 8 qui offre depuis huit ans un service de raccompagnement sur place pendant les cinq jours du festival — ce service est une gracieuseté du Mondial de la bière! For the sixth year, the partnership with Educ'alcool shows the importance the Mondial de la bière places on responsible and moderate consumption for festival visitors. A special thanks to Educ'alcool as well as Point Zero 8 which has been participating for the past eight years and who is this year again offering a drive home service during the entire festival run - compliments of Mondial de la bière! Fédération des producteurs de lait du Québec, Éduc’alcool, Hôtel Hilton Bonaventure, Les Résidences universitaires UQAM, Tourisme Montréal, Point Zéro 8, Ale Street News, 24heures, radio NRJ, Journal Métro, Mirror, CHOM FM, Petit Futé, Broue Pub Brouhaha, Place Bonaventure, Bauval, Magic Light, Les Grands Explorateurs, Musée des Beaux-Arts de Montréal, Bières et compagnie, Ovarium Bains Flottants Thérapeutiques, Massothérapie, Pulsar, Cinéma Beaubien, Polar Bear’s Club, La Source en Soi, Musée d’Art Contemporain de Montréal, Guidatour, Croisières AML, La Cage aux sports- Centre Bell, Pointe-à-Callière- Musée d’archéologie et d’histoire de Montréal, Spa Le Scandinave, Expéditions sur les Rapides de Lachine Ltée pour Saute Moutons, Les Délires du Terroir, Régie des installations olympiques, Dépanneur Veux-tu une bière?, Château Ramezay, Marie-Louise Frenette Comptabilité, Caouette Architecte. À l’équipe de MaroisCVM. À tous les exposants, conférenciers, animateurs et bénévoles. L’équipe du Mondial de la bière 2011. MaroisCVM team. All exhibitors, speakers, partners and volunteers. The Mondial de la bière 2011 team.

MERCI! THANKS!