Mobile Broadbandfor everyone

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 2

INNOVATIONEFFICIENCY

MBB EXPANDERZERO TOUCH

PERFORMANCE

FLOW OF USERS

three pillars

Mobile broadband for everyone

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 3

Capture the next wave>50% of world population still lack Internet access

WCDMA WILL BE THE FOUNDATION

70% of the world’s populationwill have a WCDMA/HSPAsmartphone by 2021

>90% of the world’s population will be covered by

WCDMA/HSPA in 2021

50% Larger area coverage compared to LTE by 2021

Source: Ericsson & the Ericsson Mobility Report, November 2015

8,000

6,000

4,000

2,000

APAC CEMA WE NA LA

2015 2021

3.6BILLION

7.7BILLION

+4.1billion

Mobile Broadband subscriptions

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 4

Typical DL:

Challenges Transformed into opportunities

Best in class DL:

2.2 Mbps

3.7 Mbps

+70%

* Based of a sample of 81 operators average DL speeds ** Based on a global selection of operator roll-out speeds *** WCDMA Forecast in Ericsson Mobility Report

Improve Performance*

Typical SW roll-out:

Best in class:

≈ 9 months

< 3 weeks

x12

Increase Efficiency**

2015 Pop coverage:

2021 Pop coverage:

≈ 65%

> 90%

>25%

Extend MBB Coverage***

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 5

ERICSSONHSPA

INNOVATIONS

ERICSSONRECOMMENDED

SETTINGSSUPERIOR PERFORMANCEIN LOW AND HIGH LOAD

AUTOMATICALLY GENERATINGBEST CONSUMER PERFORMANCE

Ericsson WCDMA Flow of UsersImproved network performance – enhanced user experience

ATTACHED STATE

SEMI-ACTIVE STATE

ACTIVE STATE 2X

IMPROVEDPERFORMANCE

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 6

VIVO FLOW OF USERS Live results

Jose Pedro Nascimento, Networks VP, Vivo Brazil. “We chose this solution because we could provide a better customer experience as well as better usage of network resources.”

DROPPED CALLRATE REDUCTION

30%HIGHER UPLINKTHROUGHPUT

3x HIGHER DOWNLINK

THROUGHPUT

2xIMPROVED

USER EXPERIENCE

Improved network performance – enhanced user experience

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 7

STANDARDIZED PARAMETERS AND FEATURES IN ALL SITES

creating Zero touch WCDMAFlow of Users, industrialized with a Gold Standard

UPDATE ONCE

PER YEAR

GOLD STANDARD

ERICSSONRECOMMENDED

SETTINGS

ERICSSONHSPA

INNOVATIONS

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 8

Zero touch WCDMAWCDMA RAN yearly cycle

Deploy features

Latest SW Release

Zero Touch Period

Network MaintenanceCapacity dimensioningMBB Expansion

GoldStandard

123

4

Efficiency improveswhich each yearly iteration

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 9

MBB EXpanderApply Ericsson unique innovations

AntennasSite powerTransportMicrowave

Intelligent ANTENNA SHARING

ADD INTELLIGENT ANTENNA SHARING ON EXISTING GSM 900 SITE

Maximize re-use of existing equipment

Minimize service impact

W900 carries refarmed

G900 voice

Add W900 no additional

power consumption

60% TCO

savings

4XREUSE

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 10

MBB EXPANDERZERO TOUCHFLOW OF USERS

IMPROVEDPERFORMANCE

2XINCREASEDEFFICIENCY

3XTCO

SAVINGS

60%

Bringing Mobile broadband to Everyone

Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 11