Marketing As A Service
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Transcript of Marketing As A Service
#TDISXSW
Tony Vecchiato VP, Digital Strategy and Enablement Team Detroit
Marketing as a Service
#MaaS
#TDISXSW Marketing as a Service Panelists
• Tony Vecchiato – Team Detroit, VP, Digital Strategy & Enablement (Moderator)
• David Murphy – Team Detroit, President-USA
• Doug Stovall – Chief Operating Officer, Hipcricket
• Helen Ectors – SVP, Global Director Creative Business
• Jim McArthur – Managing Director, Big on Mars
#MaaS
#TDISXSW Marketing as a Service Logistics
• Audience Participation Required – Raise your hand and tell us your Name and Company – Twitter #TDISXSW or #MaaS – White Paper
• Content Studio
• HAVE FUN!!!!
#MaaS
#TDISXSW Marketing as a Service Defined
Re-imagine everything you do to help the customer by providing utility in real time.
#MaaS
#TDISXSW
Can you think of a brand that uses multiple channels of Marketing as a Service to provide a more unified approach through big data?
#MaaS