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Kimberly Bryden CALL 908 642 2309TWEET @kimchiquita EMAIL kimberly.bryden@gmail.com

VISIT http://kimbr.ly

EXPERIENCE

Treater | Head o Social, Digital Strategy (June 2012 Present)

Social Media Develop cross-platorm digital strategy encompassing Facebook, Twitter, Tumblr, YouTube and Instagram Grow online community to 6,000 ans & ollowers in 6 months through content creation & management

Plan, design and execute promotions including contests and targeted oers

Marketing Crat Treaters public voice, rom network outreach to in-app error messages Identiy and enable partnership opportunities with nationally recognized brands Manage creative and copy or biweekly emails, along with A/B testing Demonstrate iOS application and presented Treater concept at TechCocktail, Social Media Club and DCWeek Segment audience and write copy or digital advertising (Facebook, Twitter, Aliates)

Customer Service Set-up inrastructure or handling all inbound customer service inquiries with Desk, a Salesorce product Drat weekly customer service reports based on SQL queries on user transaction/redemption history

Product Development/User Experience Direct visual merchandising or 500+ item catalog, including images and copy Construct wirerames or social network implementation on giver and recipient user ows Build out wirerames and design or various micro-site use cases

EDUCATION Georgetown University,September 2012Graduate Certicate in Digital Media Management American University, December 2009BA, Public Communication & Spanish; Magna Cum Laude

Whole Foods Market | Marketing & Community Relations Team Leader (June 2010 June 2012)

Leadership Join as Team Leader or a Fortune 500 company managing a team o 5 in variety o positions Hand-picked to open & develop marketing strategy or a new Whole Foods Market in a vibrant, urban location Drive in-store sales with a comprehensive knowledge o nancial reporting; including blended-margin

merchandising, basket size and customer count, store mix, comps, and promotional push items Lead strategic holiday decisions, liaison between all departments to ensure awless operations

Marketing Develop, manage and organically doubled the growth o online communities or Whole Foods Market stores Organize and executed 200+ ood demonstrations and events ocused on local, value and seasonal promotions First manager to implement Internet Customer Advisory Panels via Twitter into Mid-Atlantic Region, making

Twitter a viable outlet or customer service on a store level.

Customer Relations Administer all charitable, monthly community in-kind donations with a budget around $1000/month Develop partnerships with community leaders, hospitals, universities, non-prots and local ood movements Orchestrate Healthy Eating initiatives with prominent health care industry leaders Field all media inquires. Media relations training certied

INTERESTS Creative Cuisine | Mind-boggling Movies | Dancing | Spanish Language & Culture | Mobile Social Commerce

OTHER RELEVANT

EXPERIENCE Associate Director o Marketing | Capital Cooking with Lauren DeSantis (July 2009 Dec 2009)Social Media, Marketing, Web Translation | Hablar en Arte (Jan 2009 July 2009)East Coast Regional Publicity | Paramount Pictures (May 2008 August 2008)Marketing, Membership, Special Events | American Film Institute & SILVERDOCS (Aug 2007 June 2008)

YouTube| Consultant (March 2013 Present)

Develop comprehensive inuencer strategy to engage ans & increase viewership through online & ofine engagment Identiy over 300 top YouTube inuencers & Twitter personalities or YouTubes rst ever Comedy Week

Organize VIP events or identied inuencers at YouTube Comedy Week Gala, as well as acilitate online engagement Create mock-ups and nal designs or all inuencer/superan promotional items

TAYA Womens Health Connection| Board Member (May 2013 Present)

Oversee marketing strategy or educationsl outreach as well as donor outreach Review outcomes and metrics created by TAYA or evaluating its impact Serve as a trusted advisor to the Executive Director as she develops and implements TAYAs strategic plan

TECHNICAL SKILLS HTML /CSS Adobe Creative Suite (Photoshop, InDesign, Illustrator) Exact Target Google Analytics SEO Research & the implications o Google+ Aliate Networks (e.g. Impact Radius, GAN rest in peace) Wildre Omnigrafe iMovie, Final Cut Pro Hootsuite, Tweetdeck