Jäsenistön aktivointi ja laajentaminen yhteisöllisillä

verkkopalveluilla

25.8.2009Kehittyvä kolmas sektori -seminaari

ville.tapio@fountainpark.com

Social Media Revolution

http://www.youtube.com/watch?v=sIFYPQjYhv8

Yhteisölliset verkkopalvelut

Eurokorva.fi

Fountain Park Viisasten Kivi osoitteessa: www.eurokorva.fi

Yhteisön rakentaminen: Facebook Pages

Verkkomainonta: Facebook Adds ja HS.fi

Suosittelu tutuille: ShareThis Tulokset tallennettavissa

osoitteessa:www.toivoajatuspaja.fi

5 166 osallistujaa 2 859 ehdotusta 30 727 ehdotusten arviointia 107 261 ehdotusten lukua 11 624 927 näyttöä mainoksille 330 henkilön Facebook-yhteisö

Eurokorvan käyttö

Arviointitaulu

TextMiner

Yhteenveto

“Mutta eihän tämä tavoita kuin nuoret”

Eurokorva.fi:n käyttäjät

Kuntakorva.fi:n käyttäjät

Eurkorvan Facebook-yhteisö

Mainonta Facebookissa

tellBarroso.eu

Fountain Park Viisasten Kivi osoitteessa: www.tellBarroso.eu

Facebook-ryhmä Google-, Facebook-, EurActiv.com-

ja EuroObserver.com-mainonta Tulossivusto:

www.thinkingeurope.eu/tellBarroso Tulosten esittelytilaisuus tellBarroso 10 -yhteisö

154 305 osallistujaa 12 238 ehdotusta 126 298 ehdotusten arviointia 598 889 ehdotusten lukua 130 887 694 näyttöä mainoksille 1082 henkilön Facebook-yhteisö Yli 3000 viitettä internetissä

Yhteisö Facebookissa

EU-kansalaisten mielipide

Osallistaminen aktivoi toimintaan

Tieto

Kiinnostus

Ymmärrys

Hyväksyntä

Sitoutuminen

Omaksuminen

Toiminta

Portaikossa nouseminen

vaatii pohdintaa, analysointia ja

tulkintaa - yksin ja yhdessä.

Tulos

Managing at the Speed of Change: How

Resilient Managers Succeed and prosper

Where Others FailJohn Wiley, 1992

Wisdom of Crowds

Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Four elements required to form a wise crowd:1. Diversity of opinion

Each person should have private information even if it's just an eccentric interpretation of the known facts.

2. IndependencePeople's opinions aren't determined by the opinions of those around them.

3. DecentralizationPeople are able to specialize and draw on local knowledge.

4. AggregationSome mechanism exists for turning private judgments into a collective decision.

Why the Many Are Smarter Than the Few

and How Collective Wisdom Shapes

Business, Economies, Societies and Nations

James Surowiecki, 2004

Observation Filters

1. Surveillance filter defines the area that we observe, e.g. our current market and industry. The challenge is that discontinuities usually come from outside of our current industry.

2. Mentality filter is formed of previous (success) experiences and we have a tendency to filter novel issues off, because they have not been important to us before.

3. Power filter prohibits people to express their ideas to those who possess more organizational power or power based on expertise.

Implanting Strategic

Management

Igor Ansoff, 1984

Weak Signals & Foresight

Filters of weak signals hinder foresight:

Monitoring weak signals efficiently in a

corporate decision-making

L. Ilmola & O. Kuusi, 2006

“A weak signal is a factor for change hardly perceptible at present, but which will constitute a strong trend in the future.”

Michelle Codet 1994

“A weak signal is a sign which is slight in present dimensions but huge in terms of its virtual consequences.”

Pierre Masse 1965

= Trends

= Weak signals

Fountain Park Ltd

We have web services for:

Helping new leaders to understand and get acceptance of their new organization

Involving crowds to the planning of strategies and programs to increase the level of interest and commitment

Analyzing customer and other stakeholder insights to increase organizations’ competitiveness

Contact:

Ville TapioDirector, Technologyville.tapio@fountainpark.com+358 40 5909 385

Software companies

Consulting companies

Research companie

s

Trainingcompanie

sFountain Park

”Web services for proactive leadership”

Established in 2000, owned by the staff, office in Helsinki, 20 employees, profitable and growing

Creating a new market between the established software, training, consulting and research markets: