1. 2011 12. Introduction to Windows Phone O/SSeonghun Jo(RaiN`#) Caf.naver.com/moasis 6gaezang.blog.meFacebook.com/seonghunJ

2. ContentsOmnia Part. IWindows mobileHistoryWindowsUIPhoneCommercial DesignPart. II Fast Social Like Office Part. III Marketplace Bing Search Release inLike No Korea2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 2 3. 1 Windows Phone Omnia Omnia2 OmniaPOP2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 3 4. 1 Windows Phone Windows Mobile O/S: Windows Mobile PDA , ex) Push , H/W: , Problem2009 9 2010 3 ARM 800 MHz 1.0 GHz Snapdragon 256 RAM448 RAM3.7 inch4.3 inch Amoled Haptic UISense UI!!MS .2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#) 4 5. 1 Windows Phone HistoryWindows Phone 7 Microsoft Windows Mobile Windows Phone 7.5 Codename Mango () WP7 500 2011. 9. 27. Windows Mobile 6.1 or 6.5Windows Phone 7.0 Windows Phone 7.5 (Mango) 2008.11.2010.10. 2011.09.2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#) 5 6. 1 Windows Phone UI All New Windows PhoneTile MenuHub 1 2 UIFast ,3 4 Application UI MeSocialOfficePeopleMessagingOutlookXBOX Live5 6CalendarSkyDriveCloudPicturesOfficeMusic & VideoGoodWindows Phone 7.52011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 6 7. 1 Windows Phone Commercialhttp://youtu.be/locNEna0of4( )Windows Phone Commercial2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#) 7 8. 2 Like Metro UI2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 8 9. 2 Like Metro UI iconographicvs. infographic Was iconographic Now infographic , 2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 9 10. 2 Like fast app switchingGingerbread WP 7.5 Back Button vs. 1 , App iOS2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 10 11. 2 Like social ME hub SNS 2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#)11 12. 2 Like social People hub 2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#)12 13. 2 Like social Picture hub Tag SNS 2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#)13 14. 2 Like social Facebook Chat Xbox SyncSkype2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#)14 15. 2 Like officeOneNoteOfficeSKyDrive PPT 2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#)15 16. 2 Like office editPPT option SkyDrive Upload2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#)16 17. WindowsPhone17 18. 3 Dislike Marketplace < O/S (U.S)>Apples Appstore 60Android Market 50Marektplace 4(Source: GSMArena.com) But, Windows Phone App , .2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#)18 19. 3 Dislike Bing search Local Scout of BingVoice Image Music Local Scout - Bing - - App - , Bing Map,! SNS QR code, SmartTag - , , - - , - 2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 19 20. 3 Dislike Release in Korea 12, NOKIA Lumia 710 , , .2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#)20 21. 4 Conclusion 5,000 App , App MarketO/S . Metro UIplace Daum () Bing SocialSearch SKT 2012 5, Blacklist Release , Officein Korea2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#) 21 22. 4 Conclusion IDC, Gartner 2015 Windows Phone 20% !2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 22 23. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond t o changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFO RMATION IN THIS PRESENTATION. 2011 Microsoft Corporation.All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 23 24. IT Environment2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 24 25. Market share of H/W Corp. & O/S2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 25 26. Xbox, Calendar2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 26 27. Voice Command, Music2011.12 (caf.naver.com/moasis) Seonghun Jo (RaiN`#) 27 28. H/W differences iPhone 4SWindows PhoneGalaxy S II LTE 1Ghz Dual Processor1.4Ghz Processor1.5GHz Dual Processor 512 RAM1G RAM1G RAM 3.5 inch 3.7 inch ~ 4.3 inch 4.3 inch 800MP Camera 800MP 800MP Camera 16, 32, 64 GB16, 32GB16, 32 GB HSDPAHSDPA LTE, HSPA+ 200h, 8h 250h, 6.5h (1,500mAh) 9h, 305h (1,850mAh)2011.12 (caf.naver.com/moasis)Seonghun Jo (RaiN`#) 28