7

Christophe Lauer twitter: @clauerBusiness Development Manager w/ Digital AgenciesMicrosoft France

Introduction to Windows Phone 7

Designed for Life in MotionDesigned for Life in MotionDesigned for Life in Motion

A Different Kind of Phone

Microsoft Confidential3

“…it is different enough to embarrass pretty much everyone else except Apple.”

Charlie Sorrel, Wired

“Microsoft is about to leapfrog Apple and every other player in the mobile space with Windows Phone 7.”

Peter Ha, TIME

“All of the major wireless carriers and every likely hardware maker are backing it, and they’d be stupid not to, it’s awesome.“

Matt Buchanan at Gizmodo

“Microsoft had three challenges: bring the Windows Mobile UI up to par, differentiate using its unique assets, and re-engage developers. With Windows Phone 7, Microsoft has accomplished the first two and put itself in position to hit the third.”

Avi Greengart, Current Analysis

“Microsoft hit it out of the park by creating aninnovative and exciting smartphone platform.”

Matthew Miller of ZDNet

Microsoft Gets Its Groove Back

“I came away impressed. If you considered Microsoft to be down and out, it's definitely back in the ring, both gloves laced up, ready to fight.” 

Eric Zeman InformationWeek

“The man with the plan for your mobile future is not Steve Jobs but Steve Ballmer.”

“I kind of LOVED it.” Jessica Mintz, AP

DESIGN: END USER COMES FIRST

PLATFORM: RICHER, DEEPER, EASIER APPS

HARDWARE:FASTER TO MARKET, LESS HEAVYLIFTING

Changing our GameA New Approach with WP7

WHO ARE LIFE MAXIMIZERS? WHAT’S IMPORTANT TO THEM?

Not feeling overwhelmed

Balanced priorities

Growing personally and professionally

Living life to the fullest

Busy personally and professionally

Living a rich, active life

Settled rather than seeking

Juggling priorities

Value technology as a means to achieve goals

Target: Life Maximizers

SOCIAL COMMUNICATIONS‘People-centric’ experiences merging social nets with communication

HARDWARE CHOICERange of sizes, keyboard options, look and feel

PHOTOSBest photo phone availableReplaces your point and shoot

BEST FOR BUSINESS USERSContinued focus on user productivity

LOCATION AWARE SEARCHFull search capability delivering location relevant results

XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live

“START” EXPERIENCESimple and delightful START screen with all your relevant information at your fingertips

Excelling in 7 Areas

Standardized Hardware Foundation

Capacitive touch4 or more contact points

SensorsA-GPS, Accelerometer, Compass, Light, Proximity

Camera5 mega pixels or more, flash required, camera button required

MultimediaCommon detailed specs, Codec acceleration

Memory256MB RAM or more, 8GB Flash or more

GPUDirectX 9 acceleration

CPUARMv7 Cortex/Scorpion or better

800

WV

GA

/ 4

80 H

VG

A

480 WVGA / 320 HVGA

Hardware buttons | Start, Search, Back

Inspiration

Windows Phone 7 Tiles & Hubs

What’s Built InMeeting high expectations

BROWSERHigh-performance browsing experience

MUSIC , VIDEO, PHOTOSFully integrated Zune experience, connected Photos

COMMUNICATIONPeople-centric experiences merging social nets with communication

MAPS & DIRECTIONSContext aware, turn-by-turn, walking or driving

APPS & GAMESBest of breed developer platform for apps & games

DESIGN/MOTION/TOUCHDelightful touch experience on capacitive screens

Microsoft Confidential11

Xbox LIVE Gaming Services

Identity

Friends

Achievements

Merchandising Premium Placement

Windows Phone will extend the Xbox LIVE brand beyond the console for the first time

Windows Phone is the first step towards our vision of a ubiquitous gaming service

Premium placement helps your titles stand out and avoid the race to the bottom

Two Flavors of Applications

High performance game framework

Rapid creation of multi-screen

2D and 3D games Rich content pipeline Mature, robust, widely

adopted technology spanning Xbox 360, Windows, and Zune

Modern XAML/event-driven application UI framework

Rapid creation of visually stunning apps

Metro-themed UI controls

HTML/JavaScript 500,000 developers

spanning Windows and web

Microsoft Confidential13

On-Device MarketplaceYo

ur

com

pan

y

Your

icon

Your

app

You

r im

age

Credit card and mobile operator billing supported: 70/30

rev share

Rich discovery and purchase experience on every device

Business models include: free, try/buy, 1-time purchase

Microsoft Confidential14

Hardware Launch Partners

Microsoft Confidential15

Mobile Operator Launch Partners

Windows Phone Microsoft confidential. 16

Next Steps

Windows Phone 7 Developer Home Pagehttp://developer.windowsphone.com/

Register at the Windows Phone 7 Marketplacehttp://developer.windowsphone.com/Signup-Create-Account.aspx

Windows Phone 7 Application Certification Requirementshttp://go.microsoft.com/?linkid=9730558

Application Policy Guidelineshttp://go.microsoft.com/?linkid=9730556

Forumshttp://social.msdn.microsoft.com/Forums/en-US/category/

windowsphone

Content Policy Guidelineshttp://go.microsoft.com/?linkid=9730557

Q&A

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.

MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.