[IGC2015] 노븐 정재화-Mindie game studio novn 좌충우돌 글로벌 도전기

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Mindie’ Game Studio NOVN 좌좌좌좌 좌좌좌 좌좌좌 NOVN 정정정

Transcript of [IGC2015] 노븐 정재화-Mindie game studio novn 좌충우돌 글로벌 도전기

IGC

Mindie Game Studio NOVN NOVN

IntroductionNOVNMindie?DungeonfeedGlobal Team ConclusionINDEX

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Introduction

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Who am I?- NOVN COO- Freelancer PM with CJ E&M- Com2us AQUA TeamJaeHwa Jung(JAY)

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NOVN

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What is NOVN?

Established in Aug 2013Located in Hongik Univeristy Area, Seoul9 people (includes 3 foreigners)Invested by (The Ventures, NCSoft and etc.)

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OFFICE

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NOVN CAFE

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Mindie?

Mindie . Mindie ?9

Indie?

Indie ? .

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Mindie Mainstream Indie . . Indie Mindie ?

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If you have a investor, you are not indie anymore.

But still, you should stay as Mindie

. . Mindie .

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Dungeonfeed

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What r u doing?

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When you use a smartphone

You are not so intensiveYou are dont know what you are doingYou are trying to get new information

So

You just keep Pulling Down

, SNS

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When you Pulldown, you are expecting

New & RefreshCurationFunRemove things already seen

And it feels like exploring RPG dungeon

Perfect. lets make RPG game with Pulling Down mechanic

UX 17

DungeonfeedProject

Showing progression of game on timelineRead and write posts like TwitterPulldown to refresh

Lets begin~!

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Prototype

SimpleInterestingCompleted

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Positive FeedbackNegative FeedbackGood to imagine

Reminds me MUD games

Its fun happening events by pulling down

Fun to read the storyI dont know how to play

I want more battle

Its boring when the events are the same

Need a big picture

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Alpha Version

TimelinePostingGamePlayQualityUpgrade

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TimelinePostingGamePlayQualityUpgradeConnect to ServerRead& WriteKnowledgeSystemExploration& BattleEpicSoundBetterGraphic

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Positive FeedbackNegative FeedbackGood example of how small differentiation makes big change

Perfect game for killing time

Twitter or web game users would love this game

Intuitive UINothing different except the UI is fresh

Not so many things users can do because, lack of contents

Just web RPG

Too much conceptual

UI

UI . ? RPG 30

BetaVersion

VisualEnhanceGameElementsPrepare torelease

MoreGamelikeVisualExtensionBattleUpgradeLevelSystemPublicRelationsMarketingStrategyVisualEnhanceGameElementsPrepare torelease

Feel so emptyShould I fill up with background image?How about legibility?

I can only see this area somehow.Please enlarge the areaIt such a waste of great art works

HPEXPAPSo on and so on and etcUI Layout

Problems of Knowledge SystemInteresting butHard to give intuitive motivationWe need Character Level as expected

Skill Knowledge LevelArea Knowledge LevelMonster Knowledge Level

Simpler?

Battle UpgradeClearer enemy and HP

More animationMore EXPMore GoldAnd more and more

Anyway, more gamelike

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Positive FeedbackNegative FeedbackI want chatting

Perfectly fit to smartphone with pulldown mechanic

Exploration is fresh and makes me expect next step

You are not aloneIt gets bored when contents are repeated

Battle is too simple. I would rather play automated battle

When this journey finish?

Who and where am I?

Investment!

ReleaseVersion

Twitter orFacebookSNS features to RPGPolishingEverything

NewBusiness ModelPick and chooseDifferent or The sameHow muchAre we mixing?Visual ContentsStoryEnhance

Twitter orFacebookSNS features to RPGPolishing &Localizing

Which one are we?

TwitterI think #this is right so you deliver it.FacebookI like this, do you? Oh! We are friends now

Main UI

Retweet in Twitter

Object 1

Person B

Person A

Person CShare in Facebook

Object 2

Person B

Person A

Person C

OBJ2

OBJ2

OBJ2

Share System

Its share.Not attachment!

Battle

Adding Friends

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Story

Monster Variation

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Etc

Business Model

Global Team

We are targeting toAmerican market!

Understanding of cultural value is extremely important for making a mobile game

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33.3%

Where?

How? =

Multicultural

Productivity

English Skill

Silicon Valley

Can you tell me why?

Conclusion

ProperPlanning andPreparationPreventsPoorPerformance.

Trailer

Thank you