09.08.2016 1

Introduction of HAMKAI GmbH (i.G.)

Hamburg 2016, 8th, August

CONFIDENTIAL

09.08.2016 2

Introduction of Mr.Kai Ding

Founder and owner of HAMKAI GmbH i.G.

Partner of eTribes Connect GmbH

Previous Professional Experience

Groupon International GmbH

- Online Marketing manager for APAC markets

NETRADA Europe GmbH (Now Arvato E-Commerce)

- Online Marketing and E-Commerce Consultant

- Topic scope including conversion optimization, web analytics, digital market

entry, marketing channel management, etc.

- Reference clients: Versace Europe, Tommy Hilfiger Europe, Hugo Boss Europe

& China etc.

Education

South China University of Technology

4-year Business Bachelor Degree

Universität Regensburg

Dipl.-Kfm.Studium Betriebswirtschaftslehre

09.08.2016 3

Introduction of HAMKAI GmbH

Address:

Raum 5.6 MediaFleet, Ludwig-Erhard-Straße 6,

20459 Hamburg, Germany

Reference projects:

WMF Tmall Global & Tmall China Consulting (1 year)

OSRAM E-Commerce Strategic Planning (2015, short term consulting)

Volkswagen APAC Search Engine Marketing Audit & Strategy (2 years)

Apodiscounter China E-Commerce Marketing Consulting (since Jan.2015)

Dr.Hesse Tierpharma China E-Commerce & Marketing Project Management ( 2

year + )

SIXT China Search Engine Marketing ( 1 year +)

Hermes

Offerings:

Project management for 2 to 3 clients per year

Short term consulting projects

Workshops with topics for China E-Commerce

Positioning:

Influence decision makers for better planning of China E-Commerce

09.08.2016 4

Value, Philosophy and Business Culture

Respect

• People make the difference, we respect every employee, client, and business partner

Ecology

• We think ecological of digital-business, we focus on our strength and work with reliable partners together

Search

• The root of our competence comes from search engine marketing

Engineer

• We engineer our digital marketing process to avoid mistakes

Select

• We select employee, projects and clients to further develop

Idea

• Our true value is that we can deliver good ideas and solutions

09.08.2016 5

Agency in China

SEEKK Technology www.seekk.cn

Agency back office of HAMKAI, owned by Mr. Kai Ding

7 full time professionals with support of freelancers, quickly

recruiting for new project

E-Commerce operational service such as search engine

marketing, search engine optimization, programmatic

media buy and classical online media buy, online PR,

affiliate marketing, social media management, marketplace

management etc.

09.08.2016 6

Team introduction of SEEKK

Our slogan: Your trustful, competent and friendly digital marketing agency in China

Offerings:

Digital marketing with focus of performance marketing and SEO for websites and online

marketplaces

Ms.Xie Tong, key account

German-speaking market

Ms.Lilian Li, SEA,

Programmatic Media

Mr.Rocky Luo, SEO Mr.Rocky Luo, SEA Ms.Candy Xing, Online

PR

* Selected member profile photos, not yet include new team members

09.08.2016 7

Team introduction of SEEKK: Ms. Lucy Zhou, Head of Marketplace

operation

12 years working experience and 8 years e-commerce experience

Previous E-Commerce head of a leading Chinese leather shoe brand

Successful case with marketplaces

- As team lead successfully launched and managed several Tmall &

Taobao Shops in the categories of home appliance, shoes, food and baby

clothes, etc.

Specialty

- Team management

- Brand positioning

- Product visual presentation

- Online marketing in marketplace

- E-Commerce operation

- Etc.

09.08.2016 8

Three options of selling online in China

Run managed shops on the Marketplaces of Tmall and JD

- Pro: Quickly gain brand expostion and generate sales (e.g.WMF, Zwilling)

- Profit from the advanced technology and marketing infrastructure on marketplaces

- Con: difficult to challenge the established brands, since they control and own much resources on

marketplaces

Owned Shop with independent URL

- This option gains popularity the recent years as the trend of cross-boarder shopping continues,

e.g. BodyGuard Apotheke, Windeln.de

- Flexible marketing options and scalable marketing potential

- Con：relatively high cost of setting up and

Deliver to own retail business run by marketplaces

- Pro：no investment and needs for management

- Con: limitation of brand control and brand creation

09.08.2016 9

Our offer: from idea to success

Consulting and planning:

We support you as in-house consultant to plan the e-commerce strategy in

China

Project and partner management:

We support you to manage the project in the execution stage and mange the

service partners in China

E-Commerce and marketing services:

We provide you the digital marketing and e-Commerce operation service

based on the popular revenue share model in China

09.08.2016 10

Appendix: references

09.08.2016 11

Credential from my previous boss during my time as employee 1

09.08.2016 12

Credential from my previous boss during my time as employee 2

09.08.2016 13

Credential from my previous boss during my time as employee 3

09.08.2016 14

THANK YOU FOR YOUR ATTENTION

Mr. Kai Ding

k.ding@hamkai.de